How does marketing and finance work together? 

Note: We’ll never share your Mobile Number with anyone else. The foundation of the relationship between finance and marketing is laid when a brand plans to market its products or services and allocates a budget for the same. Specialised financial assistance is required to meet the ever-changing and complex marketing requirements of a brand. The […]

How does marketing and sales work together?

Note: We’ll never share your Mobile Number with anyone else. Even though the terms sales and marketing are used interchangeably, the respective teams are often far from working together despite various benefits of both working together. Sales and marketing work towards a similar goal of gaining more customers and growing business, but in significantly different […]

Marketing and advertising the same thing?

Note: We’ll never share your Mobile Number with anyone else. Marketing and advertising seem to be everywhere. Businesses have been employing marketing and advertising strategies from old times to turn potential audiences into loyal customers. Often used interchangeably, there are several key differences between marketing and advertising. Marketing is the processing of customer needs and […]

How marketing influences consumer behaviour?

Note: We’ll never share your Mobile Number with anyone else. Marketing campaigns can elicit emotional reactions from consumers, influencing consumer behaviour. Psychology plays an important role in influencing consumer behaviour. It is essential for the marketing department to understand the science behind influential marketing techniques. It can help them in framing marketing strategies and gaining […]

Google Ads important for dental marketing?

Note: We’ll never share your Mobile Number with anyone else. Using online advertising platforms for dental marketing is an effective and very helpful way to reach your dental target audience. Advertisers buy space on Google Ads to display advertisements when their prospective patients are searching for a dental clinic to schedule an appointment.  Google Ads […]

Facebook for dental marketing

Facebook for dental marketing Note: We’ll never share your Mobile Number with anyone else. Social media marketing for dentists has become more effective with Facebook users. This guide to Facebook for dentists shares the strategies you can use for your marketing to your dental patients.   Regardless of the market segmentation, you can assist dental practices […]

Are paid ads good for dental practices? 

Note: We’ll never share your Mobile Number with anyone else. What is Google AdWords?  Google AdWords is a pay-per-click (PPC) advertising medium that allows businesses to showcase ads to their target audience on search engine results. It also enables businesses to bid on high-performing keywords in order to rank better on search engines.  Benefits of […]

Top 10 dental social media marketing ideas

Note: We’ll never share your Mobile Number with anyone else. The average dental practice needs to attract at least 15 to 20 new patients per month to be successful. Since most prospective patients research online today, having an online presence is a key to taking your dentistry to the next level.   As smartphones and location-based […]

Why is digital marketing important for dentists? 

Note: We’ll never share your Mobile Number with anyone else. If your dental marketing strategy isn’t digital, it’s outdated. The ‘digital’ in digital marketing allows you to track and connect with patients from any part of the globe through search engines, social media, websites, email, quora, and more.   Dentists need to maintain a certain number […]

Top marketing trends for dentists

Note: We’ll never share your Mobile Number with anyone else. Is your dental practice primed for the upcoming age? Dentistry, with the evolving technology and practices, is changing at a rapid pace. Dental industry is also a highly competitive one. Therefore, dental practitioners must constantly advance their marketing strategies in order to grasp their prospects’ […]