Ad campaign ideas for dental practices

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Dental marketing is a process by which dental practitioners and surgeons can get more patients by increasing visibility and raising awareness. Advertisements and campaigns are one essential part of this marketing strategy. 

Advertisements and campaigns in dental practices are effective through two mediums, offline and online. Both the mediums are quite efficient to target different segments of people. However, online ad campaigns are becoming more relevant, keeping up with the situations occurring in society, including the Covid-19 pandemic induced new normal circumstances. 

In this article, you can take a closer look at different advertising online and offline campaign ideas

Offline ad campaign strategies

1. Posters or hoardings

Posters and hoardings are the prominent mediums of offline advertisements for any business. In the dental practice, too, putting up posters in the crowded and easily visible places in your local area is an efficient way to raise awareness.

If you have freshly started providing your services in any area, a billboard with a welcoming note to your dental clinic would be a great choice. Try to start a campaign about making people aware of the finest USP of your clinic. In addition, a discount for first-time patients can help create a positive brand image.

1. Posters or hoardings

Posters and hoardings are the prominent mediums of offline advertisements for any business. In the dental practice, too, putting up posters in the crowded and easily visible places in your local area is an efficient way to raise awareness.

If you have freshly started providing your services in any area, a billboard with a welcoming note to your dental clinic would be a great choice. Try to start a campaign about making people aware of the finest USP of your clinic. In addition, a discount for first-time patients can help create a positive brand image.

2. Word-of-mouth

There is no better ad campaign concept in the marketing world. It is quick, effective and inexpensive. By word-of-mouth recommendations or referrals, information spreads more quickly than any other marketing strategy. Try to create a loyal patient base. Treat them well with better services than the competition, provide better value for their money and offer good hospitality. It would create an excellent brand image that fuels the word-of-mouth campaign for your dental clinic services.

Online ad campaign strategies

1. Google ads

Google ads are one of the most used and effective digital marketing strategies. Especially for the service providers, it is an excellent choice to increase their visibility and get clients. Create a direct and short ad layout that you can provide on Google to show up for your dental services.

For example, a pop-up or a poster ad would let people know about your presence and the services you provide to maintain good dental health. Moreover, you can get benefits from Google's location-based ads, which can help you grow locally online.

1. Google ads

Google ads are one of the most used and effective digital marketing strategies. Especially for the service providers, it is an excellent choice to increase their visibility and get clients. Create a direct and short ad layout that you can provide on Google to show up for your dental services.

For example, a pop-up or a poster ad would let people know about your presence and the services you provide to maintain good dental health. Moreover, you can get benefits from Google's location-based ads, which can help you grow locally online.

2. Email marketing

Email marketing is a technique to convert your audiences into sales for any business. In the field of dental services, an email with plenty of information about your services and expertise would raise awareness about your clinic. If you start your services in an area, collect emails from the people living there, and send email greetings.

Design a catalogue or brochure containing necessary information about your services and share it with your prospective patients through emails In addition, tips and tricks to maintain good oral health at regular intervals can also be a good campaign strategy to build a brand image.

3. Facebook or Instagram campaigns

In the digital world, campaigns often are associated with social media and hashtags. We have seen many social campaigns started on social media in recent years, which shook the world. However, social media is a favourable place for ad campaigns as well.

Instagram and its parent company Facebook are two giant social media players, and both have a significant population. Putting up an ad campaign on it would reach the maximum number of audiences, depending on your targeted audience segment. Along with dedicated posters for both mediums, try to start a campaign about the importance of maintaining good oral health.

Make people aware of the different dental health problems and enrich them with solutions. These social campaigns can help you convert the audiences into patients. All you need to do is use the correct hashtag and get a good reach. Moreover, you can get the benefits of Facebook and Instagram target ads that appear on people's feeds with the most relevance.

3. Facebook or Instagram campaigns

In the digital world, campaigns often are associated with social media and hashtags. We have seen many social campaigns started on social media in recent years, which shook the world. However, social media is a favourable place for ad campaigns as well.

Instagram and its parent company Facebook are two giant social media players, and both have a significant population. Putting up an ad campaign on it would reach the maximum number of audiences, depending on your targeted audience segment. Along with dedicated posters for both mediums, try to start a campaign about the importance of maintaining good oral health.

Make people aware of the different dental health problems and enrich them with solutions. These social campaigns can help you convert the audiences into patients. All you need to do is use the correct hashtag and get a good reach. Moreover, you can get the benefits of Facebook and Instagram target ads that appear on people's feeds with the most relevance.

4. Referrals

To get more patients to your dental clinic, you can use the referral method. The referral method of ad campaigns works in a chain system where people get benefitted by referring your business to others. For your services, you can offer discounts on appointments or free dental check-ups as a reward for referring.

Express your gratitude towards patients who refer your service with discounts for every referral. If you, as a dentist, provide a better service than others, the referral method of the campaign works seamlessly at any point in time.

5. Videos and taglines

Videos are the future. Create videos that are engaging and offer facts about various topics related to dental health. Short and crisp videos would always gain the attention of the viewers. In addition, use consistent taglines for your clinic. Keep your tagline simple yet striking to human minds.

5. Videos and taglines

Videos are the future. Create videos that are engaging and offer facts about various topics related to dental health. Short and crisp videos would always gain the attention of the viewers. In addition, use consistent taglines for your clinic. Keep your tagline simple yet striking to human minds.

6. Convenience

People are nowadays more relaxed and with more expectations. Every one has a hectic work schedule and has very little time to remember certain things. Through your services, try to hit the sweet spot of making people's lives more convenient. Run a campaign of reminding people to book an appointment for a dental health check-up. Provide them with the facility to quickly book a slot on your website in just a few clicks. Even for your existing patients, take care of their health and give constant reminders for regular check-ups.

7. Google Maps

Sponsored ads on Google Maps on the search list would be another great marketing move. Your clinic or name should appear on the top search results whenever people search for a dentist or other related keywords. For mobile devices, these ads can also be redirected to calls, messages or emails. Also, put your website link and direction on the ad to get more potential patients to your website.

7. Google Maps

Sponsored ads on Google Maps on the search list would be another great marketing move. Your clinic or name should appear on the top search results whenever people search for a dentist or other related keywords. For mobile devices, these ads can also be redirected to calls, messages or emails. Also, put your website link and direction on the ad to get more potential patients to your website.

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