Top 10 dental social media marketing ideas

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The average dental practice needs to attract at least 15 to 20 new patients per month to be successful. Since most prospective patients research online today, having an online presence is a key to taking your dentistry to the next level.  

As smartphones and location-based search become more prevalent, social media marketing of digital experience is becoming increasingly feasible. 

This article features the top 10 dental social media marketing ideas that dentists have used to market their practices.

1. Plan and implement consistency in the content on your dental blog

Creating a blog about dental health that includes, ‘how to care for your patient’s teeth?’ is one of the best ways to promote the services you provide and gain more prospects.
It is possible by segmenting the written content for publishing on different days of the week through a content calendar. Your blog can offer educational or promotional content, but setting the publication date according to your prospects' and potential patients' interest is the key to success.
Dentists benefit greatly from social media marketing through blogs, which is easier to share and generates more potential leads for dental clinics.

1. Plan and implement consistency in the content on your dental blog

Creating a blog about dental health that includes, ‘how to care for your patient’s teeth?’ is one of the best ways to promote the services you provide and gain more prospects.
It is possible by segmenting the written content for publishing on different days of the week through a content calendar. Your blog can offer educational or promotional content, but setting the publication date according to your prospects' and potential patients' interest is the key to success.
Dentists benefit greatly from social media marketing through blogs, which is easier to share and generates more potential leads for dental clinics.

2. Utilize PPC ads for capturing highly intent searches

If you search on google (People also ask and related searches) or conduct keyword research and customer surveys, for dental marketing, you can find searches with high intent. Your dental website will attract many prospective patients based on what they search for on Google through Pay Per Click (PPC) ads.
Google Analytics can help you determine what keywords people are using on the web. You can implement them into your content to gain more dental patients.

3. With Facebook advertising, raise brand awareness

Offering unique ideas for developing your dental clinic in a crowded market is a very challenging task. However, raising brand awareness gets easy with Facebook.
It's not just that, you can't make a brand with just one campaign, you need to create additional campaigns, designs, and content to show how valuable you are and what your vision is like. Facebook advertising makes it more effective by letting you display ads that fall within your budget range.
You can analyze your Facebook ad campaign results using Facebook metrics after your ad is up and running. As soon as you have the results, you can modify your campaign plan depending on the results.

3. With Facebook advertising, raise brand awareness

Offering unique ideas for developing your dental clinic in a crowded market is a very challenging task. However, raising brand awareness gets easy with Facebook.
It's not just that, you can't make a brand with just one campaign, you need to create additional campaigns, designs, and content to show how valuable you are and what your vision is like. Facebook advertising makes it more effective by letting you display ads that fall within your budget range.
You can analyze your Facebook ad campaign results using Facebook metrics after your ad is up and running. As soon as you have the results, you can modify your campaign plan depending on the results.

4. Develop an SEO strategy that lasts over time

The SEO strategy is used by marketers nowadays to improve online performance. You will be able to attract more dental patients to your dental clinic if you use SEO tactics in your website, content, format, and structure.
As part of Dental Social media marketing or dental marketing, on-page SEO, you need a meta tag and a description for your webpage, off-page SEO emphasizes the key point of link building, technical SEO spotlights fixing broken links, and local SEO assists in business visibility at local search engines.

5. Website optimization is important

Your dental clinic will be more visible if you create a website with the help of GoDaddy, WordPress, Wix, Mailchimp, etc. For a higher click-through rate, you can share the link via social media.
A landing page for your website can increase your chances to obtain the email address and location of your prospective patients. Ensure your website is mobile-friendly and up-to-date.

5. Website optimization is important

Your dental clinic will be more visible if you create a website with the help of GoDaddy, WordPress, Wix, Mailchimp, etc. For a higher click-through rate, you can share the link via social media.
A landing page for your website can increase your chances to obtain the email address and location of your prospective patients. Ensure your website is mobile-friendly and up-to-date.

6. Use videos to spread the word

Your dental practice can benefit greatly from creating short videos and posting them on Facebook, Instagram, Twitter, YouTube, and Vimeo. It can help you gain exposure and boost your brand awareness, improving the experience of your prospective patients and gaining you new patients.
You can generate better results by using videos and images. Videos are viewed more often than written content by prospective patients. It is possible to record videos of you treating existing patients, as well as capturing the ambience of your dental clinic.

7. Taking a holistic approach

Your integrated approach should be focused on your dental clinic to secure and maintain your potential patients. Educating dental patients about your dental practice is a major aim of your dental clinic. Content can be written, videoed, or portrayed through images.
Make your practice and marketing procedures professional; demonstrating your strong character can make your clinic or practice more attractive to prospective patients.

7. Taking a holistic approach

Your integrated approach should be focused on your dental clinic to secure and maintain your potential patients. Educating dental patients about your dental practice is a major aim of your dental clinic. Content can be written, videoed, or portrayed through images.
Make your practice and marketing procedures professional; demonstrating your strong character can make your clinic or practice more attractive to prospective patients.

8. Don't wait. Get Live

You can present your services live on YouTube or Instagram and show your uniqueness in and out. You need to use technology as and when the new features are added to the social media platforms for your dental industry. By going live, you can be able to interact with prospective patients.
To share your dental practice with your existing patients and prospective patients, you can create webinars. Video recordings of the live webinar sessions can be uploaded to your website, so your prospects can view and learn at their convenience.

9. Get feedback from your dental patients

You can create a testimonial page on your website to show your prospects what your existing patients think about you and your dental practice. By proffering discount coupons or gift cards to your prospective patients, you can give your practice extra exposure. Reviews or feedback are the sources of information that can be used to refer prospective patients to your dental practice.
It is also a resource to assist you in collecting and implementing change, in your practice, if your dental patients feel anything is lacking.

9. Get feedback from your dental patients

You can create a testimonial page on your website to show your prospects what your existing patients think about you and your dental practice. By proffering discount coupons or gift cards to your prospective patients, you can give your practice extra exposure. Reviews or feedback are the sources of information that can be used to refer prospective patients to your dental practice.
It is also a resource to assist you in collecting and implementing change, in your practice, if your dental patients feel anything is lacking.

10. The Google My Business page is a must-have

If you are trying to grow your dental practice locally, list your dental directories on Google My business pages. With Google My Business, your dental clinic and practice can manage, including search and maps that will help in generating visibility.
Your dental clinic information should be verified and updated on Google My Business Page to ensure dental patients can locate your dental clinic, and, more importantly, find out about your dental practice.

Conclusion 

These dental social media marketing ideas can increase dentists’ dental marketing effectiveness. Social media is a convenient way for potential dental patients to inquire about your dental clinic and communicate with you. It gives dentists an easier way to reach out to patients and answer their questions.