Top marketing trends for dentists

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Is your dental practice primed for the upcoming age? Dentistry, with the evolving technology and practices, is changing at a rapid pace. Dental industry is also a highly competitive one. Therefore, dental practitioners must constantly advance their marketing strategies in order to grasp their prospects’ attention.  

Today, the marketing domain appears to be different from the past ages. This is mainly because now we have access to new tools and techniques that we were earlier unequipped with. So what are the trends that the coming years could bring in? Let’s discover dental marketing trends and the ways to perform them in the following section. 

1. Focus on video marketing

Video marketing is indeed the most consumer preferred form of marketing. It has been predicted that around 80% of the content will turn out to be in video form inthe coming years. Since it takes a lot less time to consume the video content than reading the written one, it is more convenient for your prospects. There are multiple platforms that support video marketing such as YouTube, Facebook, Instagram, TikTok and more. It is also an excellent idea to post informative and engaging videos on your dental website directly.

1. Focus on video marketing

Video marketing is indeed the most consumer preferred form of marketing. It has been predicted that around 80% of the content will turn out to be in video form inthe coming years. Since it takes a lot less time to consume the video content than reading the written one, it is more convenient for your prospects. There are multiple platforms that support video marketing such as YouTube, Facebook, Instagram, TikTok and more. It is also an excellent idea to post informative and engaging videos on your dental website directly.

2. Advance mobile-friendly marketing

Most of your prospects go online through smartphones. Smartphones are the most handy and quickest way to browse and gain information. Since Google switched to mobile-first indexing, mobile-friendly websites have been obtaining significant exposure and benefits.
The websites that are optimised for mobile phones are likely to be ranked higher in the Google search engine results, and successfully acquire better conversion rates.

3. Optimise for voice search

It’s time to revamp your SEO strategy for voice search optimization since it is one of the most important trends in the dental industry. It has been perceived that over 49% of searches nowadays are actually voice searches. With the coming years the increase in the number is also predicted due to the prevalence of virtual assistants such as Google assistant, Cortana, Alexa, and Siri.

3. Optimise for voice search

It’s time to revamp your SEO strategy for voice search optimization since it is one of the most important trends in the dental industry. It has been perceived that over 49% of searches nowadays are actually voice searches. With the coming years the increase in the number is also predicted due to the prevalence of virtual assistants such as Google assistant, Cortana, Alexa, and Siri.

4. Create a more personalised and interactive approach

Your content is the nucleus of your entire marketing plan. Whichever way you choose to deliver your content, be it blog posts, website content, carousel posts on social media platforms, emails, etc., make sure it is highly engaging.
To create content that is engaging to a spectrum of diverse audiences is a difficult task. But if you truly aim to take your content to maximum prospects, personalise it, make it interactive, evoke emotions, and humanise your dental care practices.
It is also a marvellous idea to use social media tools such as Instagram reels, Facebook stories, carousel posts, creative graphics, etc. to interact with your prospects and patients.

5. Leverage social media marketing at its best

Needless to say, your prospects spend a lot of time on social media and social media is contributing a huge part to providing knowledge to its users nowadays. It is advisable to create a profile for your dental brand on platforms like Instagram, Facebook, Snapchat, Twitter, and more.
To create an effective social media marketing strategy and leverage social media basics and business tools such as Instagram reels, Facebook and Instagram stories, Twitter hashtags, access to post insights, post sponsorship to your targeted audience, and more, is a must to promote your dental brand.
Besides that, using social media listening tools to understand your prospects’ needs, and evaluating the success rate of your campaign is another important aspect of your social media marketing campaign.

5. Leverage social media marketing at its best

Needless to say, your prospects spend a lot of time on social media and social media is contributing a huge part to providing knowledge to its users nowadays. It is advisable to create a profile for your dental brand on platforms like Instagram, Facebook, Snapchat, Twitter, and more.
To create an effective social media marketing strategy and leverage social media basics and business tools such as Instagram reels, Facebook and Instagram stories, Twitter hashtags, access to post insights, post sponsorship to your targeted audience, and more, is a must to promote your dental brand.
Besides that, using social media listening tools to understand your prospects’ needs, and evaluating the success rate of your campaign is another important aspect of your social media marketing campaign.

6. Cumulate online reviews and testimonials

Online patient reviews regarding your dental services impact other prospects’ decision making process. It was also found that over 90% of people read online reviews before approaching a dental clinic. Patients’ testimonials and reviews are most likely to be trusted by your other prospects. Therefore, ask your patients to drop an honest review about their experience with you.
Another reason for implementing this strategy is that it is being increasingly adopted by most dental firms nowadays, and you would definitely not want to fall behind.