Buyer Persona

A buyer persona is a fictional representation of a real buyer focusing on only one individual behind the purchase who influences and is segregated in terms of geographic, demographic, contextual targets, and behavioral

Buyer Persona Characteristics

Important features to create a better buyer persona

Business Requirement

Used by B2B and B2C businesses


A buyer persona digs into the demographics, buying habits, online activity, motivators, and goals of the people who are buying your product or services.


It helps in marketing, sales, and client service.


Helps in sales interaction in the client's language.

Brand Identity

Gives a brand their identity that vibrates with the clients.