Buyer Persona
A buyer persona is a fictional representation of a real buyer focusing on only one individual behind the purchase who influences and is segregated in terms of geographic, demographic, contextual targets, and behavioral
Buyer Persona Characteristics
Important features to create a better buyer persona
Business Requirement
Used by B2B and B2C businesses
Personality
A buyer persona digs into the demographics, buying habits, online activity, motivators, and goals of the people who are buying your product or services.
Uses
It helps in marketing, sales, and client service.
Communication
Helps in sales interaction in the client's language.
Brand Identity
Gives a brand their identity that vibrates with the clients.
