Local SEO for Dentist and Dental Clinic

One dental industry is aiming to provide results to nearby dental patients, while the other dental industry could just be answering queries or providing results to anyone around the world. These search queries are concretely intriguing for small businesses, as they mostly provide products or services for a local audience (patients). Any business that has a physical location or serves in a geographic area can benefit from local SEO. Make sure your local on-page and off-page SEO is impeccably optimized. Local SEO shows more quick results than standard SEO. Employing local SEO can be a better stance to take to rank in Google or SERPs.

Local Dental SEO

Checklist of Local Dental SEO

Optimizing your dental website for local SEO leads to more traffic and visibility since your target audience is local patients.
Your local dental on-page SEO must be optimized relevantly so that it displays credible information to your patients.

Gather the keywords that are ranked high in google and research on the competitor’s keywords with the help of a keyword ranking tool.
Researching your competitors will provide you information about the content gap they have and what services they are providing to their patients.

Make sure that you have provided detailed information about your business to your patients.
Publishing your contact details on your dental website can aid your patients to get in touch with you for further inquiries and appointments. The most important information pages are:

  • The name of your dental clinic: the name of your company must be properly illustrated with a logo to help your patients segregate from those of your competitors.
  • Address of your dental clinic: include All of your Business Addresses so that patients can find your clinic for their purposes.
  • Contactable Phone number of your dentistry: make phone numbers Clickable on Mobile Devices so that your patients can call you immediately.
  • Location of your dental clinic: upload your location in google for your patients to navigate your clinic and easily get in touch with you.

Create a testimonial page to publish content of your patient’s reviews or feedback in written or video format.
You can ask your patients to provide a testimony of their experience with your dental practices to display it on your dental website.

Schema is a code placed for the crawlers to give your dental patients your extra information.
Schema structured data helps the crawlers (it is a bot that helps in finding your website while you type a keyword phrase in the Google search box) to read the information and crawl faster, as it consists of XML and HTML form.

To sell your product and services, it is essential to know your audience’s preferences. By going through the keywords research, competitors analysis, and so forth we can understand the content gap that the patients want to know.
Thus, we can create content, website architecture, blog posts, web pages, image optimization, etc—by understanding what your patients want to know.

Customer reviews consist of additional keywords thus, it boosts your local SEO.
In social media and blogs, there is a section for commenting and your patients share their experience or opinions in there that helps in optimizing your SEO, as patient reviews consist of long-tailed, better keywords to boost your content.

Make sure you track or check your rankings, traffic, and conversion rate to make changes, if any, and improve more if your progress is getting better.

The target for more organic traffic than paid, to make your website more user-friendly, naturally. Track your progress with Google analytics and find your gaps and correct them.
Using local dental SEO, you can help your dental industry accumulate more leads through marketing and selling your dental services online with the compilation of SEO strategies.

Managing your business online is the most important to have a presence across Google.
Google My Business is a tool that helps in managing your business online. Creating this account can radar your clinic or business in the local listings. You need to include;

  • Name: name of your dental clinic
  • Address: address of your clinic
  • Phone: local phone number
  • Hours: timings of opening and closing hours.
  • Category: there are six categories in the dental industry; cosmetic dentistry, Pediatric dentistry, dental hygienist, dental implant, periodontist, dental clinic, and dental radiology. Choose the ones that you are acquainted with.
  • Website: give the link to your website.
  • Description: mention and describe your services and the unique quality your business acquires

You need to make sure your patients are comfortable with the website. This can only happen if your page speed is faster and content can be easily crawled and indexed. The more patients visit your website, your site becomes more valuable and credible to the search engine.
Using FAQs in your website content can help you rank in Google as it increases your relevance. To optimize your user experience, you need to create content for each of your services—have a URL structure, excluding numbers and symbols.
Your title tag, link, and meta description must have the same keywords to be worthy of crawling and indexing. Your website navigation should be smartly customized for the smooth functioning of your patient’s interests and needs.

Create a post that shares the information about your costs to let your patients know about the cost for each service you provide. Sharing this post can help your patients identify the actual prices with the insurance that suits their priority.

Your local content helps in answering the query of search engines and people on the business and its product and services offered. Creating content that suggests the queries of your local patients targeting patients in your local area can benefit you with better experience and value.

You can request a similar website authority representative to apply your links in their content to let you know the credibility your website holds for the spiders or bots to get indexed and ranked in SERPs (Search Engine Ranking Page).

Make sure your content does not have any spelling or grammar mistakes. To avoid content mistakes, make sure you follow the below tips:

  • Maintenance of blog: your blog must be maintained and updated daily so that your web traffic is increased and you have better connections in social media to rank in SERPs.
  • Content marketing: email marketing and video marketing must not be neglected, make them mobile responsive, add CTAs (Call-to-Action) and use your business’s social media links to boost your conversion rate.
  • Post often: social media can be a fun task, but make sure you don’t mishandle it by not posting usually. Posting often can make your content valuable and crawlable.
  • SEO-friendly: Be Seo-friendly and do not work against SEO’s ethics. Make sure you do not overdo keyword optimization—it can harm your website.
  • Quality of the content is crucial: your quality wins over quantity, your content must be short and understandable to your patients.

Like link building, this provides an upper hand for Local SEO as it conveys consistency, accuracy, and relevance about your business.
If you have researched and written your content, then give credits from those websites you have gone through. Don’t bombard too many citations at once, as it can harm your website. Good quality citations can help your website rank in SERPs additionally, and can also give you visibility.

Blogs that only focus on your dentistry industry’s products and services to be marketed and advertised.
Create blog content that prevails misconceptions about dentistry and share content that spreads value and credibility to the people so that you can build trust and loyalty with your patients