Brand Style Guide Design

A brand style guide (also known as a brand book or brand guide) in its most basic form is a playbook that is used to define your brand for both consumers and employees. It illuminates exactly how you will present your brand in any public-facing manner.

Your brand will encompass every content asset, digital or physical, used to publicly define what your organization or institute stands for. Therefore, a brand style guide might include everything starting from your mission statement to your detailed design specifications for logos, colors, as well as typography.

Importance of Brand Style Guide

Needless to say, a brand style guide is an essential tool for establishing brand identity. It acts as a key document that helps content creators communicate a consistent message to their audience.

This essential business document is a great asset that centralizes everything you need to create on-brand content that’s consistent, memorable, and scalable. It empowers businesses to tell impactful brand stories, which distinguishes them from other industry players. Producing comprehensive brand guidelines means a cohesive image and more brand consistency in the long run.

Why Businesses Need Brand Styling Guidelines


Every time someone visits your website, they will see your business card, or will receive marketing material from your company. The visitor in a way will receive a perception of your company outside of the content they consume. To make your brand recognizable and reliable, consistency is very important.


When you keep your brand consistent, it allows it to be more immediately recognizable within your industry and also with your target audience. By building a recognizable brand you can quickly be distinguishable by adhering to your brand guidelines.

Staying Focused

A brand can get stretched too thin when it is introducing new products or services. When you implement brand guidelines, you have the tools to quickly and effectively maintain consistency. It helps you by aiming your business’s interests with your intended audience.


The brand’s perceived value increases when a brand’s identity is cohesive. With consistency, your brand appears far more reliable and professional. You make it easier to maintain your brand’s image, quality, and integrity by implementing your brand’s guidelines.

Consider the Following Factors for Designing Your Brand Style Guide

Color Palette

The color palette consists of the colors that make up your brand. Choose a color that perfectly suits your brand.

Logo Design

An important part of your guidelines is how your logo should be displayed in different formats. Determine the details of the correct size, whitespace, placement, layout, and allowable variations of your company logo.


Brand guidelines must include typefaces and families, font sizes, and the hierarchy of the fonts your brand uses. So, understand the font specifications for titles, headers, quotes copy, labels, contact information, and other written elements and select carefully.


Imagery includes the style of photographs, icons, and wordmarks your company uses on your website or marketing materials. Use different kinds of photos, illustrations, graphics, icons, shapes, buttons, and badges that can be used for color and style guidelines to market your company as a pioneer in front of the target audience.

Brand Tone

Brand tone refers to the words that your company chooses to use to display your brand’s personality and core values. Make sure that your brand voice aligns with the corporate personality you want to portray in front of the public.