Brand Style Guide Design
A brand style guide (also known as a brand book or brand guide) in its most basic form is a playbook that is used to define your brand for both consumers and employees. It illuminates exactly how you will present your brand in any public-facing manner.
Your brand will encompass every content asset, digital or physical, used to publicly define what your organization or institute stands for. Therefore, a brand style guide might include everything starting from your mission statement to your detailed design specifications for logos, colors, as well as typography.
Importance of Brand Style Guide
Needless to say, a brand style guide is an essential tool for establishing brand identity. It acts as a key document that helps content creators communicate a consistent message to their audience.
This essential business document is a great asset that centralizes everything you need to create on-brand content that’s consistent, memorable, and scalable. It empowers businesses to tell impactful brand stories, which distinguishes them from other industry players. Producing comprehensive brand guidelines means a cohesive image and more brand consistency in the long run.