Icon Design

Icons are a part of our everyday lives. They are visible almost everywhere, on the appliances we use, our phones giving information, and branding a product. Additionally, icons are also an essential part of websites and appear in diverse formats and styles.

Why Businesses Need Icons

Icons are essential digital tools for your business and web use since they pass on data about the image, items, and directions. But creating icons which resonate with all age, cultural and social groups may not be an easy feat to achieve. Be mindful of the content you chose to translate into visual symbols. Here’s why choosing the best content for your business is paramount.


Even though utilizing words to clarify ideas is best, often clients get exhausted or lose focus due to excessive text. As such, it is of crucial importance to remain compact and concise with the visual message through icons.


When you have the desired image in mind, ensure it is intelligible to the general public. Symbols are frequently utilized while explaining a product or brand's role. Gully Marketing will help you decide the best icon and design to go with your content and your brand.


Icons go beyond simply representing the goals of a specific product or brand. They apply as components in exploring a site to find and follow specific data all through the site.


Most times, a reductive style conveys the idea and clears a path for the substance. Icons use shadows and reliefs, planes, linear, 3D, etc. Thus it's critical to choose icons that align with the aesthetic sensibilities of your website.

Factors to Consider for Designing Icons for Business & Brands

Pixel grid

Simply creating an icon doesn’t help, one should also keep in mind the pixel and size of the icon. The icon should be perfect enough to fit the pixel grid without any decimal points.

Maintaining the Standards

A good icon should follow a good standard. Be it the appropriate pixel count or the recognizable factor.

Increase your Conversion rates

Timely generation of promotional content(s) stirs the interest of the target audience to buy from your brand which leads to higher rates of conversion.

Consistency in icons

While creating multiple icons for a brand, make sure they are consistent in the design, have visually appealing attributes and reflect the same brand image and ideology.

Simpler Shapes

Creating a remarkable icon with an easy and fluid shape is much better than incorporating complex shapes and figures. It also makes the icon understandable and legible.

Designing Strategies for Icon Design

Businesses employ catalogue marketing to bundle numerous goods together in a printed copy or an online store. GullySales has a range of templates and formats of catalogues that will help promote your services more efficiently.

Decoding the brand message

The first step is to decoding the message and personality of the brand and create an icon that suits the business.

Explore symbols

Sticking to a single design is the traditional way. Explore diverse designs to get the perfect icon for your brand.

Check for references

Once the icon design is finalized, verify the numerous icons to check for duplication errors. This step is important to avoid copyright and trademark issues.

Sketching and Vectorizing

Once the icon design is approved, the sketching and vectoring for the graphical representation takes place.

Testing the icon

Testing the icon is crucial as anything else. A quick run test of icons across multiple mediums is also helpful.

Icons have a significant role to play on a website, ROI, conversions, and leads since everything you bring to the table impacts the entire user experience. Before designing an icon, you must know about what and whom you are writing for, understand audience behavior, and arrive at a conclusion regarding the colors and symbols that will go with it. Only then, the icone will highlight your message and reflect your brand!