What is Packaging Design?
Packaging design is the connection of form, structure, materials, colour, imagery, and regulatory information with ancillary design elements to make a product suitable for marketing.
The Importance of Packaging Design
The Questions to Ask Before Starting the Design
There are three very essential questions that one needs to ask before designing the packaging for the product:
The Process of Designing
The packaging of your product has to be unique to you so that while marketing it is easier for people to differentiate your product from others. In other words, people should know that it is your brand and that they can trust it. Create unique packagings to capture the eyes and also to communicate the message of your product to the buyers. It should have all the information about your product so that people stay informed about what you are providing and how it is beneficial to them. Also, don’t forget to make it visually attractive because only then it will stand out from the competition.