What is a Web Banner?
A service provided by an ad server, a web banner is a type of advertising on the internet that aims at attracting traffic to your website. It brings in traffic to the website with the help of the advertisement that has the link of your website embedded in it.
Importance of Web Banner
We maintain hierarchy
We know that a well-designed banner ad can increase brand awareness and traffic to your website and therefore we keep 3 things in mind while designing the banner:
- The Logo: It is an important element that builds up your brand awareness.
- The Value Proposition: This element drives CTA as it just focuses on the offers such as high quality, 50% off, etc.
- The CTA: The CTA is the text or button that invites users to click. The most common phrases used on websites are ‘Get started’, ‘Learn More’, ‘Know More’ etc.
Web banners should be attractive enough so that it attracts the eyes of the viewers. The use of proper color, animations, and pictures can be the key. Keep it as simple as possible but at the same time add all the relevant information. Design it in a way where it conveys your message, generates clicks, and CTAs. Make it unique for better returns from it. Because it is one of the most efficient ways to drive traffic to your site.