Masala and spices

Today, the internet is the home to diverse and numerous small, medium, and large businesses. But with the easy availability of miscellaneous traditional and modern marketing solutions, the ability to shortlist the ideal set of strategies and the right audience is decreasing. 

Spices manufacturing and exporting is one of the oldest businesses running in India with their products belonging to the ‘essentials’ category since forever. Although possessing the ultimate growth potential, the spice businesses continue the hustle and even lag in digital marketing and establishing their place in the global market today. 

With our apt range of services, we simplify the growth process for your business. Get the perfect digital marketing solutions for your spices manufacturing industry and boost your growth rate across manifold online platforms.

Challenges that spice businesses face in the process of digital expansion.

  • Inability to target the right market 
  • Incredibly tough market competition
  • Obscure insight about the ideal marketing solutions resulting in low ROI
  • Inadequate online appearance
  • Poor web visibility
  • Low sales generation

GullySales’ recommends 6 assessed marketing solutions for the spice business’s unstoppable growth

1. Website Design and Optimization

A well-formulated, easily accessible, and user-friendly website is the prime requirement of any business that strives to achieve digital growth. A website for your spice company is the platform for your audience to land and gain detailed knowledge about your brand. 

Features of a spices website:

  • Home page
  • Products page displaying your products 
  • Recipes page 
  • The ‘Shop’ page that directs the customer to an e-commerce website like big basket or amazon pantry, etc.
  • Contact page
  • About page
  • Media page
  • Event and gallery page

2. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) has the power to take your spices website to the next level. A finely performed SEO increases your website’s search engine ranking, therefore, web visibility, and organic traffic. Get the SEO hack and outrate your tough competitors efficiently. 

Best SEO strategies for the spices industry:

  • Keyword Research: Research the most used and searched keywords related to the spices industry, and incorporate them in the website content. Get recognized by search engines and top the search result pages.


  • Local SEO: With Local SEO, reach out to a large number of people in your locality. Appear in the top result list for the searches made in your locality and connect with other businesses, wholesalers, retailers, or business end-users for your spices brand. Use local keywords, for example, most famous masalas in (city name), best garam masala (city name) 

  • On-page SEO: Rightly organize your website’s content, choose a well-structured website design, incorporate spice industry-related keywords, internally link your website to other eminent websites, and more to boost web recognition.

3. Video Marketing

Video content is the most-watched and engaging content on the web. Share creative videos on your social media channels and YouTube for promoting your spice products, engaging more audiences, and converting customers swiftly.

Post videos about:

  • Product Promotion
  • Recipes that highlight your spices
  • Features of the products
  • Offers and collections, etc.

4. Social Media Marketing

Consider social media as a major result driving tool for your spice brand promotion. Define your true audience including downline supply chain manufacturers, retailers, wholesalers, or business end-users for spice brand promotion, connect, and boost your creative posts and captions amongst them. 

Recommended platforms for spices manufacturing companies to market on:

  • Instagram
  • Facebook


Best Social Media Practices for the spice industry promotion:

  • Share creative and appealing pictures and videos of your products. 
  • Create catchy captions.
  • Share the recipes highlighting your spices as the star ingredient.  
  • Come to the notice of your audience by using relevant hashtags
  • Create reels and carousels for Instagram.
  • Keep posting consistently.
  • Run ads and boost posts.

5. Influencer Marketing

The flooding food recipe content on social media and people’s craze for it is insane. Leverage the opportunity and turn towards influencer marketing to promote your products cost-effectively. Choose relevant influencers, promote your spices through their content to their audiences effortlessly and increase your brand awareness. 

Recommended influencer marketing platforms for masala and spices manufacturers:

  • Facebook
  • Instagram
  • YouTube

6. Pay-per-click (PPC) advertising

Advertisements drive results fast and most efficiently. Run ads that appear on people’s browsing platforms and popularize your spice brand and products in no time. 

Recommendation for ad campaigns 

  • Google Ads
  • Retargeting Ads
  • Facebook Ads
  • Instagram Ads
  • YouTube Ads
  • Ads on eCommerce apps and portals like Amazon, Flipkart, BigBasket, etc.

Benefits of the above-mentioned marketing campaign

  • Popularize your spices brand with an SEO-optimized website, get higher search result rankings, and drive maximum organic traffic.
  • Convert audiences into customers with convincing and enticing images and videos.
  • Create a target audience, spread brand awareness, build a strong business reputation, and brand authority for your spices company with well-strategized social media marketing.
  • By running ads and retargeting the audience, you can reach out to maximum people online. 
  • Form a trustworthy relation with your audiences and customers and keep in touch for a long time through active social media marketing.
  • Execute our researched marketing campaign and gain the best and most benefitting return on investment (ROI) for your spices business.