Implementing a proper set of marketing solutions for online learning or e-learning platforms has the power to popularize them amongst a heavy audience online. Discover a well-researched and handpicked collection of the marketing strategies that your e-learning website always needed to ace the digital market.
Challenges that the online education sector faces with digital marketing
With the fatal impact of Covid-19 on the planet, the need and demand for e-learning accessibility have skyrocketed. Well, it is a progressive opportunity for e-learning startups to emerge and sell their services widely. But online learning being the B2B2C industry, there exists extreme competition and other challenges that the industries have to face to outrank their competitors and grow.
Challenges faced by the e-learning companies with digital marketing
- Uncalculated marketing plan
- Deficient web visibility
- Messed audience targeting
- Inability to accumulate traffic
- Unnoticeable content, low engagement
- Technical issues leading to user dissatisfaction
- Trust on authenticity and credibility issues
- Low returns on investment (ROI)
6 digital marketing solutions for the growth of e-learning companies
1. Web Development, Design, and Optimization
Create a website, or rather a home for all the actions, inquiries, and returns for your e-learning brand. For a successful online learning website, it is necessary to establish certain aspects such as user satisfaction, easy accessibility, well-structured content, high-end technical functioning, etc.
Key features of an Online learning website:
- Home page
- Login feature
- Personal Dashboard (Teachers and Students)
- Exam enrolment
- Courses page
- Categories of e-learning services
- Quiz page
- Attendance feature
- Results page
- Study material and references page
- About page
- Testimonials page
- Blogs page
- Careers page
- Contact page
Since e-learning platforms offer diverse services, the website’s features must be designed according to the brand’s needs.
2. Search Engine Optimization (SEO)
- Keyword Research: Incorporate a well-researched array of industry-specific keywords into your e-learning marketing content for higher web recognition by search engines and visibility by audiences. For example, best e-learning center, best e-learning for MBA in Delhi.
- On-page SEO: On-page SEO deals with internal linking of your website, incorporating keywords, optimizing the content with maintaining keyword density, adding headlines and titles, content structuration, etc.
- Local SEO: Local SEO optimizes your e-learning website to popularize it in the local searches by adding in information such as contact details, address, location map, etc.
3. PPC ads
Advertising is a quick process of gaining recognition for your services. Ads can be targeted to the desired audience using demographics and geodemographics for better and faster results. Several types of ads can be run on suitable platforms such as Google, Facebook, Instagram, LinkedIn, YouTube to market your e-learning services by strategizing and budgeting your content.
Types of ads recommended for e-learning platforms:
- Google ads
- Retargeting ads
- Facebook ads
- LinkedIn ads
- Instagram ads
- YouTube ads
4. Social Media Marketing
In the current market, an enchanting social media presence is the need of the maximum businesses. For an online learning brand to produce higher returns on investment, actions beyond just existing are needed to be taken. Such as maintaining post consistency, marketing content quality, post boosting to the right audience, etc.
Recommended social media marketing platforms:
5. Content Marketing
Content being the constant king, is a deep need of the e-learning industry as well. Impressive content impacts differently. Strategize, create, and market content that is attractive as well as informative to gain recognition for your online learning services across several platforms.
Recommended forms of content for marketing e-learning industry services:
- Video content: Create informative and attention-grabbing videos that excellently market your e-learning services. Include introductory, promotional, and interactive videos, testimonials of students, alumni, and teachers.
- Social media content
6. Email Marketing
Email marketing being the oldest form of marketing manages to still ace the marketing world. Email marketing is highly advisable for e-learning brands to promote their services creatively and economically. Form short, catchy, and remarkable content based on the awareness, consideration, and decision formula for highly personalized emails. Maintain consistency for all personal, general, and automated emails.
Our recommendations for email marketing:
- Classroom schedules
- Class reminders
- Course-related updates
- Course suggestions based on choices
- Promotional emails
- CTA emails
- Special offers for premium services
Benefits of digital marketing for the online learning industry
- Top search engine rankings, high web visibility, and brand recognition by a series of specialized SEO.
- Establish a trustworthy presence by showing off constant existence on social media platforms, video testimonials, email marketing, displaying results, a pleasant web ambiance, etc.
- Connect with professionals and build a strong online learning brand reputation through LinkedIn marketing.
- Attract a maximum audience through highly optimized and attractive content, advertisements across various platforms, and increase your conversion rate rapidly.
- Do not be forgotten and maintain lasting customer relationships through social media and email marketing.