A lead is any person who has expressed interest in your company’s product or service. Lead generation is the process of attracting and converting prospects. Lead generation involves three aspects designing lead generation process, building lead generators and leveraging lead generation tactics to generate leads.
Word of mouth
Generate referrals from your customers
Create Educational Content
Position yourself as a subject matter expert in your industry
Facebook marketing is a platform to promote and advertise your product and service for generating brand awareness and boosting conversion rates. This is a worldwide connection hub that equips brands to interact and engage with prospective customers and potential customers to incorporate new content ideas and discover the gap between you and your competitors.
Search Engine Optimization
Your competitors are moving ahead and you have no idea how to catch up with the fast-moving competition. And, at this point of stance, you need to know about Search Engine Optimization also known as SEO. SEO helps in ranking in the Search Engine Results Page also known as SERPs and provides visibility to your prospect’s searched phrases. You need to generate organic flow in your website to make your content featured and convince the search engine that you provide high value.
Instagram is an authoritative tool to market your brand to your expansive target audience online comprehensively. You can interact and engage with your audience with your content in a friendly and reliable way to keep them comfortable and focused with you. Instagram marketing has the facility to drive in more traffic than any other social media marketing platform. Your target audience employs more time on Instagram to earn more transcendent click-through and conversion rates.
Professional Associations and Organizations
Understand which are the Professional Associations and Organizations your Prospects and Customers belong to. Join those Professional Associations and Organizations and Participate
Chamber of Commerce
Attend Chamber of Commerce events
Trade Shows and Conventions
Understand which are the Trade Shows and Conventions your Prospects and Customers belong to. Attend those Trade Shows and Conventions
Be creative and come up with new experiement to test new lead generation techniques or ideas
Public Relations (PR)
Public Relations (PR) is a process in which company conducts variety of activites, through traditional media(news paper, tv/radio, offline events), social media, and in-person engagements. This helps individual or business to promote and protect the image or reputation of the company, its products and services in the eyes of the public.
Join and Participate in Networking Groups
Search Engine Marketing
1. Google Ads Search
2. Google Ads Display
3. Google Ads Video
4. Shopping Ads
5. Google Ads Apps
Pinterest is a bookmarking tool eligible for visual content to be pinned in their virtual pinboards and shared in your social media account. Most effective tool for marketing the brand that connects you to the target audience worldwide. Pinterest is a powerful tool as it aids in building more links and accumulating more traffic to your websites.
LinkedIn is a social media platform that helps in generating leads through driving in traffic and increasing your revenue. Marketing in LinkedIn will increase the chances of brand awareness and set up the brand identity positioned in the minds of the prospective customers.
Channel Sales Partners
Channel partners add a very high value in producing leads.
- Affiliate partners
- Value-added provider
- Independent retailers