Sales Pipeline Key Performance Indicators
Sales Pipeline key performance indicators measure the success or performance of your sales pipeline, individual reps, team, department, business in a given week, month or year
Number of Opportunities or deals in your sales pipeline
Total opportunities that are currently there in Sales Pipeline
Average opportunity or deal size
Average opportunity or deal size is a measure of how much revenue does the average deal bring in. Formula is - Sum of value of won deals or opportunities / number of won deals
Win rate
Win rate is a measure of how many number of qualified leads that convert to customers. Formula is number of deals won / number of deals created
Pipeline Value
Total value of all the opportunities or deals in Sales Pipeline
Sales Velocity
Total time taken to win a opportunity
Average sales cycle
Average sales cycle metric helps us understand how long does it take to close a opportunity or deal. Formula is - Total number of days to close deals / number of closed deals
Sales by customer
Sales by customer metric helps us understand total sales breakdown by customer
Sales by Owner
This metrics helps us understand total sales by sales rep
Deal loss reasons
Understanding deal loss reasons helps us to fill the mistakes and close more deals going forward.
