What is Off-page SEO?
Off-page SEO is referred to as off-site since most of the strategies take place outside of your website. These contain building links on your site as well as growing your brand’s popularity and visibility via social media.
Importance of Off-page SEO
- Helps in understanding how users perceive other websites.
- High-quality links from other websites have references
- Other websites will have social media influences.
Off-Page SEO Checklists
Brand Mentions
Building authority and trust using social media platforms is an off-page Seo where you work with your audience and answer their queries.
Commenting
Commenting on the blogs will only increase the chances of building relationships with the blog owners.
Forums
Go in for group discussion on the social networking site or any other forum to ask and answer questions to connect.
Influencer Outreach
Use influencers to get more visibility and usability.
Guest Author
Guest blog on someone else's website or ask someone to write an article for you.
Broken Link Building
While browsing into other websites and redirecting to the friendly page, contact the website owner and update.
Social Networking
People nowadays spend their time on social media and most likely on Instagram, LinkedIn and Facebook. So sharing your content on social media platforms you can reach a wider audience.
Newsletters
Using newsletters to keep your subscribers up to date is a very important checklist to work on. Email is used to distribute your newsletter to your subscribers.
Social Bookmarking
Write catchy headlines and good content to attract audiences. Some of the social bookmarking sites are:
- StumbleUpon
- Delicious
- Digg
Content Marketing
Use as much internet networking as possible. More publicity, more visitors. Some of the content marketing strategies are using youtube, Twitter, Instagram, and Facebook. Questions and answers and sharing your thoughts will help understanding and impression of your business.
