What is an SEO Audit?

SEO audit is the full analysis of your presence on the web, along with healthy web habits it shows you the measurable result of the practices on the web.

Why is SEO Audit Important?

Seo analysis works as a health doctor for your website to identify the strength, weaknesses, and potentials of your websites for long-term success.

  • To study the technical frame of your website
  • To optimize the website visibility, usability, and adaptation
  • For long term accomplishment of your website

What are the key elements of SEO Audit?

Just creating a website is not the end of the SEO tales, to be ranked up in SERPs, you need to do more.
Here are three key factors of SEO Audit to know, which are the elements that help in building a reliable and healthy website:

1. Back-end factors

Hosting and indexing are needed to get more traffic to your website. To get your website indexed regularly is by searching your domain name in google.

2. Front-end factors

For attracting more traffic, you need to customize your website in a very chronological way. The front-end factors sum up the content, keywords, metadata, design, and navigation of your website. The content consists of:

  • Posts: Content consists of images, videos, gifs, and written content.
  • Pages: It is the same as posts, but displays information that is present on the website.
  • Media: Using media as a source to distribute your content. Eg. Social media or broadcasting media.
  • Comments: Giving feedback that helps in connecting and engaging with your brand and fellow commenters.

Firstly, your content should be direct and clear, secondly, you need to do keyword research and find out which keyword is trending, and thirdly, you need to have metadata that is the page title and meta description for every page.

3. Link building and outside references

  • Internal link: Internal links help in navigating your website posts and pages.
  • External link: External links are the outside links that are relatable but not located on your website.

To rank highly on the search engine result page, link building is the best key element. Link building is the hyperlink added to some parts of the content

Four top-level areas in your audit include

1. Crawling

Before getting deeper into crawling, let us know about what crawlers are? A crawler is a bot that helps in searching the documents you have typed in google. While you type GullyMarketing in the google search box, the crawler crawls or surfs. Google to find the searches, including the keyword GullyMarketing, and give you the necessary result. Crawlers, also known as spiders, are the team of robots that initiate the work in finding:

  • Videos
  • Images
  • Documents
  • PDFs
  • Software, needed by the person surfing the internet.

Now let us shed light on the “crawling”, here crawling means scouring google for content. But the term crawling is used because the crawlers are surfing (crawling) the internet or google for the information.

Step 1: Search for a keyword. For eg: Gully Sales

Step 2: The Google Bot Crawler has already crawled and indexed website gullysales.com.

Step 3: You have your results with the help of the crawlers (spider)

On-page analysis: After building a good website, you write great content.

  • Good content: And writing great content means that you want to rank higher and earn traffic in the search engine.
  • Usage of keywords and backlinks: To achieve Rank in search engine result pages you need to make sure to improve the meta description and title tags

Here is the example for meta description and title tag: The purple highlight is the title tag and the meta description is within the box.
  • Off-page analysis: In off-page SEO the optimization is measured with the help of external links and references wherein backlinks or the links are created outside your website zone. To improve the position of your website in the search results. off-page analysis like:

    • Content: Written description of the website for smooth functioning of user experience.
    • Images & Videos: To acquire higher viewer retention or site visitors, the Usage of Images and videos is the best solution.
    • Bookmark: for quick access to a website you can save the webpage to the bookmark.
    • Blogs: More than website blogs help in bringing more site visitors.
    • Articles: writing a direct and engaging article can decline the problem of bounce rate.
    • Social Networking: Sharing your website on social media platforms like Instagram and LinkedIn can get traffic and visibility.

    Links are distributed and shared with other sources to get more traffic for your website.

  • Competitors analysis: It is the swot analysis of your competitors. This is the best way to know the advantages and disadvantages of your website. If you have a lower hand then you can come up with a new strategy or build up with your old ideas. Competitors analysis is the most effective way of knowing where your website stands.

The difference between on-page SEO and off-page SEO is that on-page SEO displays its content familiarizing the crawlers with what your website is about. Whereas off-page SEO familiarizes the crawlers with the importance and value of your website.

Four top-level areas in your audit include

1. Crawling

Before getting deeper into crawling, let us know about what crawlers are? A crawler is a bot that helps in searching the documents you have typed in google. While you type GullyMarketing in the google search box, the crawler crawls or surfs. Google to find the searches, including the keyword GullyMarketing, and give you the necessary result. Crawlers, also known as spiders, are the team of robots that initiate the work in finding:
  • Videos
  • Images
  • Documents
  • PDFs
  • Software, needed by the person surfing the internet.

Now let us shed light on the “crawling”, here crawling means scouring google for content. But the term crawling is used because the crawlers are surfing (crawling) the internet or google for the information.

2. On-Page Analysis

After building a good website, you write great content.

  • Good content: And writing great content means that you want to rank higher and earn traffic in the search engine.
  • Usage of keywords and backlinks: To achieve Rank in search engine result pages you need to make sure to improve the meta description and title tags.

3. Off-page analysis

In off-page SEO the optimization is measured with the help of external links and references wherein backlinks or the links are created outside your website zone. To improve the position of your website in the search results. off-page analysis like:

  • Content: Written description of the website for smooth functioning of user experience.
  • Images & Videos: To acquire higher viewer retention or site visitors, the Usage of Images and videos is the best solution.
  • Bookmark: for quick access to a website you can save the webpage to the bookmark.
  • Blogs: More than website blogs help in bringing more site visitors.
  • Articles: writing a direct and engaging article can decline the problem of bounce rate.
  • Social Networking: Sharing your website on social media platforms like Instagram and LinkedIn can get traffic and visibility.

Links are distributed and shared with other sources to get more traffic for your website.

4. Competitors analysis

It is the swot analysis of your competitors. This is the best way to know the advantages and disadvantages of your website.

If you have a lower hand then you can come up with a new strategy or build up with your old ideas. Competitors analysis is the most effective way of knowing where your website stands.

The difference between on-page SEO and off-page SEO is that on-page SEO displays its content familiarizing the crawlers with what your website is about. Whereas off-page SEO familiarizes the crawlers with the importance and value of your website.

Steps for SEO Audit

1. Index Website in Google and establish page speed up

So that Google does not get confused, use only one index for your website because the site URL might seem the same to us but it is different for the search engine. For the users to interact with your content, speeding up your site is very crucial. You need to have page insights so that you can build up a strategy on how to improve further.

2. Enhance Indexing issues by deleting orphan pages

The problem of the site not being indexed can have plenty of reasons. If there is too much duplicate content and a problem with the domain, then there are indexing problems. There are tools to help find the problems. orphan pages are neither dead nor alive, so deleting the orphan pages will benefit your websites, as they will provide a better user experience to your customers with no information. It improves the positioning of your website and crawlers will crawl to the important websites

3. On-Page SEO and UX optimization

You can improve your on-page SEO by publishing high-quality content, relevant page titles and meta description, link building, and more. It is the behavioral pattern of the customers for google to determine user experience. UX Signal is to know how well users are contributing to your website.

4. Backlink optimization & Fix broken links

A site audit is checking the health of your website, but checking the health of the backlinks is much more necessary. It is to analyze whether the backlinks are harmless or harmful for your website. If you find yourself encountered with a 404 error, then it means that you have a broken link. To fix this broken link, go to the website and fix it. Find broken links with the broken links checker so that your usability stays unaffected.

5. Keyword and Competitor Analysis

Plan your keywords and make sure your keywords are trendy and are up in the “all-time'' list. Add those keywords that trigger the SERPs (Search engine result page). Position tracking is required. Competitors analysis is the Swot analysis of your competitors, more like market research. By comparing it with your website, you can have a new strategy or enhance your current strategic plan.

6. Establish embellished content and Drive Organic Traffic

Writing good content with all the important information can get you ranking. Getting ranked in the SERPs is a slow process. Your content must have keywords, backlinks, link building, and more. This will help in driving in more traffic and knowing which keywords are attracting more organic traffic. You need to check your website performance with the help of Google Analytics.

7. Crawlable web architecture & Skyscraper tactic

Use flat architecture for the site so that it is easy for the crawlers to reach your website. The skyscraper tactic is a link-building technique to improve and popularize your content. This technique can help in making your website rank-worthy.

8. Mobile Responsive website

Your website to reach vast customers must be mobile-friendly. Everybody uses their phones more frequently than laptops or computers. It is beneficial as it has a quicker rate in reaching the customers, if your site is mobile friendly then it can develop a good website reputation. Keeping it trendy will benefit your website (Simple and best). To know more about how your mobile site is working use the mobile testing tool.