What is an SEO plan?

A search engine optimization plan or approach is the overall decision-making technique to grow the traffic on your website. SEO Plan really works as a blueprint for your website to enhance visibility and provide an exceptional user experience.
It suggests:

  • Planning: Plan on what measures to take for accomplishing your goals.
  • Outlining: Structuring and Highlighting the main subjects.
  • Implementing: Setting your plan to action.

Steps involved in SEO planning:

1. Define your target audience

While marketing your brand or product to your target market you need to decide the market segmentation. Geographic: identifying the customer’s physical location. This mainly focuses on:

  • Country
  • Region
  • City
  • Postal code

Demographic: Here, the brand’s target is the potential customers and they consider your:

  • Age & Gender
  • Ethnicity & Profession
  • Income & Education
  • Religion

Psychographic: Here, the brand concentrates more on the personality and interest of the customer and segregate them by their:

  • Personality
  • Hobbies
  • Life goals and lifestyle
  • Beliefs and values

Behavioral: To know your customer more, then you need to understand their usability pattern, which includes:

  • Spending and purchasing habits
  • Browsing and interacting with the brand
  • Product reviews and brand loyalty

2. Identify Topics and Keywords to Target

This is the most important plan that needs to work out effectively. You write your content for your customer to read and understand, hence you need to speak their language. Keep in mind:

  • Not to overdo your writing
  • Choose your topics wisely.
  • Do your keyword research properly
  • Do not bombard in too many keywords in your content
  • Be specific and direct
  • Use easy and understandable language
  • Be prepared, have all the details

Use keyword research tools:

  • Google Search console
  • Ahrefs keyword explorer
  • Google Keyword Planner
  • Moz Keyword Explorer
  • Google trends

3. Plan Your Content

When you think about the content, the first thing that strikes your mind is just long writing where most of the things you might not understand. Content is not just written material, it consists of:

  • Videos
  • Webinars
  • Live chats
  • Articles
  • Lists
  • Guides

Usage of videos provides more site visitors than any other content. It must be of high quality and likable content.

4. Plan Your Link-Building Strategies

Make sure you have backlinks linked in your articles. The most important element to get traffic to your website is the usage of link building. They are important because:

  • It is a signal to Google that the link connected from another source is valuable.
  • It is SERPs worth ranking.
  • Use backlink tools

Usage of videos provides more site visitors than any other content. It must be of high quality and likable content.

5. Choose Your SEO Goals and KPIs

Choose your SEO goals and Key performance indicators wisely. The two crucial components of SEO are:

  • Keyword research
  • Integration

6. Create Less and Promote More

You can use the existing content to target the newer audience in social media, email broadcasting, etc, which means to create less and promote more.