What is Technical SEO?

Technical SEO is involved with laying a sturdy, structural basis for your website, which makes it less complicated for search engine robots to navigate and index. And in the long run, make it less difficult for your target audience to locate your site.

Importance of Technical SEO

  • Technical SEO helps set the proper foundation for all of your SEO efforts.
  • Look at how well the site is seen and understood by search engines.
  • Increases your chances of ranking in search results.

Technical SEO Checklists

Make sure important content is crawlable and indexable

Use proper Seo as well as understandable language so that the crawlers crawl your website. To crawl a website, the recommended program is called Screaming Frog. Screaming Frog is free to use if you crawl up to 500 pages on a site.

Use HTML sitemap

An HTML sitemap is a simple web page that consists of hyperlinks to other site pages online, which helps in a difficult situation of navigation and can be taken into consideration in the overall assessment. For example, in case you were seeking out a specific web page inside the website and clicked on the sitemap, you will possibly be able to locate the page you're searching out there.

Fix duplicate content issues

Similar content materials appear on more than one web page. It can cause unwanted links and can be competitive content to yours.

Use hreflang for multilingual content

It helps in the translation of certain blogs in the language you desire. Use hreflang to transform into languages of your choice.

Redirect HTTP to HTTPS

You can redirect web traffic, specific domain, and specific folder. The reason behind this is that HTTPS is more secure whereas HTTP is not as this redirect can make the website appear with a padlock on the browser bar before your URL.

Use schema mark-up to win rich snippets

It provides higher CTR than usual search results. Schema markup is used for google to understand plain texts better which result in greater visitors to your site.

Fix orphaned page

Orphan pages are the pages that are unlinked to any of your sites. Without links, the crawlers will not be able to crawl for your site. Orphaned pages help:

  • Finding old URLs
  • Highlighting any other URLs
  • Removing old web pages

nofollow internal links

It gives Google an idea that you don't trust other links. If you don't need pages like login displays or feedback on your blog to be shown in search, nofollow is one appropriate manner.

Make sure your pages load fast

Page speedup can help in greater optimization of your website with organic traffic and on-site visitors. To speed up your page keep in mind the following:

  • Reduce the size of your files
  • Remove redundant data from CSS, JavaScript, and HTML
  • Minimize HTTP, extra RTTs, and page speed to redirects from one URL to another
  • Remove whitespaces and not required comments from the code, render-blocking JavaScript
  • Store some files of your website in the visitor’s browsers.
  • Manage server response time
  • Use a content delivery network to distribute space for smooth performance
  • Reduce the file size of your pictures