Case study
Pain management clinicKerur Pain Clinic
Kerur Pain Clinic treats people who have usually tried several other things before they call, and those patients search hard before they book. The clinic was not turning up when they did. We researched the market first, built the website, then went after local search and the places where people ask their questions.
The problem they brought us.
The clinic had no website setting out its services, so a patient weighing it up had nothing to read before deciding to come in.
It was not ranking for the searches people run when pain has not resolved, so nearby patients found other clinics first.
Nobody at the clinic had a clear picture of who else was competing for those patients, or how Kerur should stand against them.
What we did about it.
Studied the market before designing anything
Extensive market research and competitor analysis in pain management, so the branding and positioning decisions came from what the market actually looked like rather than from taste.
Built a site a patient in pain can use
We worked out what makes this clinic different, then built on a user-friendly template. The aim was complete information about the services, reached quickly — not a clever design.
Went after the local searches
On-page work on content, meta tags and headers, local SEO so nearby patients see the clinic at all, off-page link building, and technical fixes to the site’s structure and performance.
Answered the questions people ask first
A targeted social media programme alongside Quora, where the clinic shares what it knows about pain and readers follow that back to the website.
Kept adjusting it
Regular contact with the clinic to gather feedback and settle problems as they came up, so the website and the marketing stayed pointed at what the clinic wanted.
Where it landed.
- Search rankings and online visibility improved markedly, so a patient looking for pain management nearby now finds the clinic.
- The clinic has a website that gives a patient full information about its services and is easy to get through.
- Social media engagement and brand recognition rose, and the clinic is present where its patients already are.
- The logo was approved, so the clinic has a settled identity to work from.
- The clinic knows its own market and where it stands against the practices competing for the same patients.
Where to go from here
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