What we do
Three ways we help you grow
Most businesses do not lose revenue for one reason. Demand dries up, follow-up slips, or there is no route into a new market. Each service below fixes one of those, and they work harder together than alone.
Twelve areas of work
Start with the area your problem lives in.
Growth Strategy and Market Intelligence
Marketing chases what is trending, sales chases whoever replies, and the market picture stays in your head. You get the segments, offers and routes worth backing, and a prioritised roadmap your teams can run.
22 servicesRevenue Planning and Fractional Leadership
You get senior marketing, sales or revenue leadership on a fractional basis, plus the plans, budgets and roadmaps behind the number. Targets become something you can hold people to.
15 servicesBranding, Product Marketing and Communications
Instead of one vendor per asset, the strategy, identity, positioning, sales material and customer proof are settled as one job. Prospects understand what you sell quickly, and trust it enough to choose you.
21 servicesWebsite, E-commerce and Digital Experience
Your site loads slowly and the enquiry form goes to an inbox nobody checks. Strategy, design, build, conversion, tracking, hosting and maintenance for your site and store sit with one team. The site sells instead of describing.
16 servicesSEO, Content and Organic Visibility
Paid ads are your only dependable source of enquiries, and they stop the day you pause the budget. Search foundations, local presence and content are built as one asset you keep. New business still arrives in a month you spend nothing.
17 servicesDemand Generation and Marketing Campaigns
Someone pushes a post, someone else runs search ads, and sales gets a list nobody qualified. Paid media, social, email, WhatsApp, events and trade run to one plan, reported as cost per qualified lead and pipeline created.
28 servicesMarketing Operations and Performance
Workflows, clean data, attribution, dashboards and budget controls get installed a service at a time. Each one is measured against a baseline recorded before the work starts, and reported on the same date every month.
13 servicesSales Strategy, Management and Enablement
Your sales knowledge lives in a few heads, so results move with attendance and memory. You get the strategy, structure, process and playbook written down, and the management rhythm that keeps it running.
27 servicesOutsourced Sales and Business Development
Prospecting happens only when closing is slow, and stops the moment a deal gets busy. Hiring for it fails when there is no list, no script and nobody supervising. You get people who arrive with all three.
18 servicesChannel, Partner, Franchise and Retail Growth
Sales is measured on primary dispatch, so interest ends the moment stock leaves the warehouse. The channel is then run on personal equations. You get one model, one set of terms, and a monthly read on what partners sold.
25 servicesCustomer Experience, Success and Retention
After the invoice, the customer is handed to whoever is free. Onboarding, support, feedback, renewals and account growth become one system instead. Each routine runs weekly without being chased, so customers stay longer.
23 servicesRevenue Operations, CRM, Data and AI
Enquiries arrive in four places, the CRM holds last year’s data, and the review argues about whose number is right. Each of those becomes its own piece of work, measured against a baseline recorded first.
27 servicesEvery service, searchable.
252 services
Start with an overview: Growth Strategy and Market Intelligence, Revenue Planning and Fractional Leadership, Branding, Product Marketing and Communications, Website, E-commerce and Digital Experience, SEO, Content and Organic Visibility, Demand Generation and Marketing Campaigns, Marketing Operations and Performance, Sales Strategy, Management and Enablement, Outsourced Sales and Business Development, Channel, Partner, Franchise and Retail Growth, Customer Experience, Success and Retention or Revenue Operations, CRM, Data and AI.
Integrated Sales and Marketing Consulting
Integrated sales and marketing consulting for Indian SMEs. One growth plan, one target customer and one set of funnel numbers from first enquiry to closed deal.
Business Growth Strategy
Business growth strategy for Indian SMBs: decide where your next growth comes from, in what order and with what resources, then hand your team a roadmap.
Go-to-Market Strategy
Go-to-market strategy for Indian SMBs: the first segment, entry model, target accounts, channel mix and launch sequence that turn a ready offer into revenue.
Marketing and Digital Marketing Strategy
Gully Sales writes the marketing and digital marketing strategy your business runs on: target segments, channel roles, message themes, budget and measures.
Market Research
Decision-led market research for Indian SMBs: sharp questions, evidence from real buyers, dealers and published data, and a clear reading of your next move.
Market Sizing and Opportunity Assessment
Bottom-up TAM, SAM and SOM, segment economics and sensitivity scenarios for Indian SMBs, so your growth bets rest on numbers you can defend. Book a free audit.
Competitive Intelligence
Competitive intelligence for Indian SMBs: sourced competitor profiles, a side-by-side comparison, sales battlecards and a monthly watch. Book a free audit.
Customer Research and Voice of Customer
Customer research and voice of customer for Indian SMBs: interviews with current, lapsed and lost customers turned into decisions on offer, message and service.
Customer Segmentation
Customer segmentation for Indian SMBs: divide your market into groups that buy differently, rank them on attractiveness, and focus sales effort where it pays.
Ideal Customer Profile Development
Decide which customers to pursue first. Gully Sales builds a scored ideal customer profile from your sales history and market evidence. Book a free audit.
B2B and B2C Buyer Persona Development
Buyer persona development for Indian SMBs: evidence-based profiles of who decides, what they weigh and where they look, so marketing and sales speak to them.
Buyer Journey Mapping
Buyer journey mapping for Indian SMBs: the stages, questions, touchpoints and friction between a buyer’s first search and their order, turned into fixes.
Product-Market Fit and Demand Validation
Test whether customers will actually pay for your new product, service or market before you scale it. Hypotheses, real-commitment tests and a clear decision.
Value Proposition Development
Value proposition development for Indian SMBs: the buyer’s problem, the real alternatives, claims that are true and provable, and one message hierarchy.
Market Positioning and Messaging
Market positioning and messaging for Indian SMBs: a position chosen against alternatives, a message hierarchy, and sales and campaign lines tested with buyers.
Business Development Strategy
Business development strategy for Indian SMBs: which accounts, partnerships and alliances to pursue, why each should say yes, and who owns every pursuit.
New-Market Entry Strategy
New-market entry strategy for Indian SMBs: which city, state or segment to enter first, the entry model, the first accounts to win and phased investment.
Export and International Market Development
Export and international market development for Indian SMBs: choose the first country on evidence, name the buyers in it and turn enquiries into repeat orders.
Route-to-Market and Distribution Strategy
Route-to-market and distribution strategy for Indian SMBs: which routes carry your product, who each serves, what each step earns and the order to build them.
Revenue Model and Monetisation Strategy
Decide how your business earns: which streams, from whom, on what basis and how often. Gully Sales maps, designs and tests a revenue model that protects margin.
Pricing and Packaging Strategy
Pricing and packaging strategy for Indian SMBs: value drivers, willingness to pay, packages with clear fences, discount rules and a tested, staged rollout.
Win-Loss Analysis
Win-loss analysis for Indian SMBs: buyer interviews on recent deals, the real pattern behind wins and losses, an action plan with owners. Book a free audit.
Revenue Growth Audit
A revenue growth audit for Indian SMEs. We score marketing, sales, channels and retention against your target and hand you a prioritised corrective roadmap.
Marketing Audit
An independent marketing audit for Indian SMBs: evidence on what your marketing spends and produces, a scorecard, the gaps and a prioritised roadmap of fixes.
Sales Audit
Sales audit for Indian SMBs: evidence from your pipeline, team and deals, a scorecard of the sales function and a corrective roadmap in priority order.
Sales and Marketing Alignment
Sales and marketing alignment for Indian SMEs. One lead definition, one handover, one weekly review and one owner, so both teams work to one revenue number.
Annual Revenue Planning
Set next year’s revenue number with the pipeline, capacity, budget and scenarios behind it. Gully Sales builds annual revenue plans Indian SMBs can run.
Sales and Marketing Budgeting
Gully Sales builds your sales and marketing budget from the revenue target: spend by channel, role and quarter, unit costs, scenarios and release rules.
Revenue Target Planning
Revenue target planning for Indian SMBs: a number derived from your baseline and pipeline, cascaded to teams and quarters, and tested against capacity first.
Growth Roadmap Development
Turn growth ambition into a quarter-by-quarter roadmap with owners, budget and a review rhythm. Gully Sales builds growth roadmaps Indian SMBs can execute.
Fractional Chief Revenue Officer
A fractional chief revenue officer from Gully Sales owns your revenue number part-time: one leader across marketing, sales and customer success, on a plan.
Fractional Chief Marketing Officer
Senior marketing leadership for a few days a week: a fractional CMO who owns direction, budget, agencies and a board-ready report. Gully Sales, across India.
Fractional Head of Sales
A fractional head of sales who runs your team, pipeline and forecast for part of each week: 30-day diagnosis, operating cadence, coaching and board reporting.
Founder-Led Sales Advisory
Founder-led sales advisory from Gully Sales: a senior adviser beside you as you sell, with a revenue goal, weekly cadence and quarterly roadmap. Free audit.
Founder-to-Sales-Team Transition
Founder-to-sales-team transition for Indian SMEs. We capture how you sell, build a team to carry it and hand over accounts in stages so deals close without you.
Outsourced Marketing Department
Gully Sales runs your marketing as a full department: a senior lead, the specialists, one plan, one budget and a monthly report, for growing Indian businesses.
Revenue Leadership and Management Reviews
A senior Gully Sales leader chairs your weekly and monthly revenue reviews: one pack, one agenda, decisions logged and followed up, managers coached to run it.
Brand Strategy
Decide what your business stands for and say it the same way everywhere. Gully Sales builds brand strategy for Indian SMBs: insight, positioning, messaging.
Brand Audit and Rebranding
Brand audit and rebranding for Indian SMBs: evidence of how your brand is seen now, a scorecard, the gaps, and a clear plan for what to keep, fix or rebuild.
Brand Naming
Gully Sales names companies, products and services for Indian SMBs: agreed criteria, creative territories, language and trademark screening, a defended list.
Logo and Visual Identity Design
Logo and visual identity design for Indian SMBs: a logo built from your brand position, a colour and type system, and files every vendor can use.
Brand Guidelines
Brand guidelines for Indian SMBs: one rulebook for logo, colour, type, imagery and voice, so every team, printer and agency produces work that looks like yours.
Product Marketing
Gully Sales runs product marketing for Indian SMBs: buyer insight, positioning, launch narrative, channel plan, sales enablement and feedback loop per product.
Product and Service Launch Strategy
Gully Sales plans product and service launches for Indian SMBs: launch narrative, channel sequence, sales readiness before the date and a feedback loop after.
Product Positioning and Messaging
Gully Sales positions one product or service for Indian SMBs: the buyer problem, the alternatives, one clear difference, proof, and a tested message hierarchy.
Corporate Profile Development
Get your company shortlisted by buyers, tenders and distributors who have never met you. Gully Sales writes and designs corporate profiles for Indian SMBs.
Capability Presentations
Gully Sales builds the capability presentation your team opens in first meetings and vendor reviews: buyer-ordered, proof on every claim, easy to present.
Pitch Deck Development
Pitch deck development for Indian SMBs: a deck built to win one decision from an investor, key customer or distributor, with argument, proof and ask in order.
Sales Collateral Development
Gully Sales builds the one-pagers, product sheets, comparison sheets, proposal templates and follow-up messages your sales team uses at every stage of a deal.
Brochures, Catalogues and Marketing Materials
Brochures, product catalogues and marketing materials for Indian SMBs: accurate, organised the way buyers search and easy to update, in print, PDF and WhatsApp.
Customer Case Studies
Turn your happiest customers into documented, approved proof. Gully Sales selects, interviews, verifies and writes customer case studies sales can use.
Customer Testimonials
Turn satisfied customers into named, verified testimonials your website, proposals and sales team can use. Gully Sales interviews, checks and clears each one.
Customer Advocacy and Proof Marketing
Gully Sales runs a customer advocacy programme for your business: selects willing customers, interviews them, verifies every claim and reuses the proof.
Public Relations and Corporate Communications
Get your company’s news, views and milestones in front of the press, partners and public in one credible voice. Gully Sales runs PR for Indian SMBs.
Online Reputation Management
Online reputation management for Indian SMBs: a review baseline, review generation, response standards, escalation and monitoring, so ratings reflect your work.
Employer Branding
Hire and keep the people your customers meet. Gully Sales builds employer brands for Indian SMBs: an honest employee promise, careers content and hiring assets.
Creative and Graphic Design
Gully Sales runs creative and graphic design for Indian SMBs: social posts, packaging, signage, slides and print, all to one system so it reads as one business.
Performance Advertising Creatives
Gully Sales builds the ad creatives your paid campaigns run on: static, video and carousel ads made to a test plan, matched to the page and refreshed in time.
Website Strategy and Information Architecture
Website strategy and information architecture for Indian SMBs: user needs, business goals, sitemap, page hierarchy and conversion paths agreed before design.
UI/UX Design
Gully Sales designs interfaces your customers can use without help: user research, task flows, tested wireframes, an interface system and responsive specs.
Website Design and Development
Website design and development for Indian SMBs: discovery, sitemap, content, design system, build, integrations, testing and launch, built to bring enquiries.
Website Redesign
Website redesign for Indian SMBs: rebuild the site you have on a stronger structure, keep the pages and rankings that work, and turn visitors into enquiries.
E-commerce Website Development
E-commerce website development for Indian SMBs: catalogue, checkout, UPI and COD payments, GST invoices and shipping connected, on a store your team runs.
Landing Page Development
Gully Sales builds single-purpose landing pages matched to your ads, emails and outreach, so the visitors you pay for see one clear offer and enquire or buy.
Campaign Microsite Development
Give a launch, event, scheme or seasonal offer its own small site with one message and one action. Gully Sales builds campaign microsites for Indian SMBs.
Conversion Rate Optimisation
Gully Sales improves how your existing website turns visitors into enquiries and orders: funnel baseline, friction analysis, tested changes and reporting.
Website and User-Experience Auditing
Gully Sales audits your website and user experience with evidence: analytics, recordings, interviews and a scorecard, then a fix roadmap ordered by impact.
Digital Customer-Journey Design
Digital customer-journey design for Indian SMBs: design the path from first search to first order so your website, WhatsApp, email and sales team work as one.
Marketing Funnel Design
Marketing funnel design for Indian SMBs: map every stage from first click to qualified enquiry, remove the friction that loses prospects, report monthly.
Form and Enquiry-Funnel Optimisation
Form and enquiry-funnel optimisation for Indian SMBs: fewer abandoned forms, better-qualified enquiries, and every one routed to someone who replies fast.
Website Maintenance and Support
Website maintenance and support for Indian SMBs: uptime monitoring, tested backups, security patches, updates and a support desk, so your site keeps working.
Website Hosting and Security
Website hosting and security for Indian SMBs: a site that stays online, backed up and tested, patched and protected, so the enquiries you pay for keep coming.
Website Speed and Performance Optimisation
Website speed and performance optimisation for Indian SMBs: measure how slow your site is on real phones and networks, fix the causes, and keep it fast.
Website Analytics and Conversion Tracking
Website analytics and conversion tracking for Indian SMBs. Gully Sales sets up, verifies and reports the enquiries, calls and orders your website produces.
SEO Strategy
A written, prioritised search plan that ties keywords to revenue. Gully Sales builds SEO strategy for Indian SMBs: opportunity, roadmap and measurement.
Search Engine Optimisation
Search engine optimisation from Gully Sales: technical fixes, page relevance, local presence, authority and content run as one programme, measured by enquiries.
Technical SEO
Find and fix the crawl, index, speed, structure and error problems that keep your pages out of search. Gully Sales technical SEO for Indian SMB websites.
On-Page SEO
Make every page match the search it should win. Gully Sales does on-page SEO for Indian SMBs: intent mapping, headings, copy, internal links and entities.
Off-Page SEO and Link Building
Earn links, mentions and citations from the sites your buyers already trust. Gully Sales builds off-page SEO and link-building programmes for Indian SMBs.
Local SEO
Local SEO from Gully Sales helps Indian SMBs appear in the map pack and ‘near me’ searches for the areas they serve, and turn that into calls and enquiries.
Google Business Profile Management
Gully Sales manages your Google Business Profile so local searches turn into calls, directions and enquiries: set-up, categories, posts, reviews and reporting.
Online Review Generation and Management
A routine that asks satisfied customers for reviews, answers every review to a standard and escalates the sensitive ones. Gully Sales builds it for Indian SMBs.
AI Search, Answer Engine and Generative Engine Optimisation
Be named and cited when buyers ask ChatGPT, Gemini or Google AI Overviews who to call. Gully Sales makes Indian SMBs clear, credible sources for AI answers.
Content Strategy
Gully Sales builds content strategy for Indian SMBs: buyer questions, content pillars, journey mapping, formats, an editorial calendar and measurement.
Content Marketing
A content marketing programme that runs every month: planned, produced, published, distributed and measured against enquiries. Gully Sales, for Indian SMBs.
Website Content Writing and Copywriting
Website copy that says what you do, who it is for and why to enquire. Gully Sales writes homepage, service, product and landing page content for Indian SMBs.
Blog and Thought-Leadership Content
A managed blog and thought-leadership programme that turns your team’s expertise into articles buyers find on search, read and trust. Businesses across India.
Video Production and Marketing
Planned, scripted business video that earns discovery and trust. Gully Sales produces and distributes video for Indian SMBs, measured on the enquiries it earns.
Podcast Production and Marketing
Gully Sales plans, records, edits and promotes a business podcast for Indian SMBs, turning every episode into clips, articles and qualified enquiries.
Webinar Content and Promotion
Gully Sales plans, fills, runs and promotes B2B webinars for Indian SMBs, turning each session into named registrants, follow-up and reusable content.
User-Generated Content Programmes
Run a user-generated content programme: chosen contributors, written briefs, recorded usage rights, brand-safety review and content placed where buyers search.
Demand and Lead Generation
Turn scattered campaigns into a steady flow of qualified enquiries. Gully Sales builds the demand and lead generation engine Indian SMBs can run and measure.
Account-Based Marketing
Win the companies you have chosen. Gully Sales builds account based marketing programmes that reach whole buying committees and move named accounts forward.
Integrated Marketing Campaigns
One objective, several channels, one result. Gully Sales plans, builds and runs integrated marketing campaigns for Indian SMBs and reports them as one.
Campaign Strategy and Management
One objective, one brief, one owner. Gully Sales plans your marketing campaigns and runs them week by week so every channel, vendor and approval pulls together.
Performance Marketing and PPC
Run paid ads as an investment, not an expense. Gully Sales builds the tracking, account structure and weekly decisions that make PPC spend answer for itself.
Google Ads
Stop paying for searches that never convert. Gully Sales rebuilds, tracks and optimises your Google Ads account so budget follows real enquiries.
Meta Advertising
Facebook and Instagram advertising that produces enquiries you can trace. Gully Sales plans, builds, runs and measures Meta campaigns for Indian SMBs.
LinkedIn Advertising
Reach the job titles that decide, not the crowd. Gully Sales plans, builds and runs LinkedIn ad campaigns that turn professional reach into real enquiries.
Social Media Marketing
Gully Sales runs your social media as a working channel: audience, content pillars, a publishing calendar, fast replies and reporting you can act on.
Influencer and Creator Marketing
Work with creators your buyers already follow. Gully Sales selects them on audience evidence, contracts the usage rights, and reports enquiries, not likes.
Email Marketing
Gully Sales builds the email channel you own: consent, segments, journeys, templates and deliverability, so your mail reaches the inbox and earns replies.
WhatsApp Marketing and Automation
Turn WhatsApp into a channel your business controls. Gully Sales sets up consent, approved templates, automated replies and routing for Indian SMBs.
SMS Marketing
Reach customers on the one channel every phone receives. Gully Sales builds DLT-registered SMS programmes Indian SMBs can send, measure and repeat.
Lead-Nurturing and Lifecycle Campaigns
Most enquiries are not ready to buy today. Gully Sales builds the staged follow-up, scoring and sales handoff that keeps them with you until they are.
Retargeting and Remarketing
Most visitors leave without enquiring. Gully Sales builds the audiences, message sequences and suppression rules that bring the serious ones back to buy.
E-commerce and Marketplace Marketing
Sell better on your own store and on Amazon, Flipkart and quick-commerce. Gully Sales fixes catalogue, discovery, checkout and channel reporting.
Mobile App Marketing
Installs alone do not grow a business. Gully Sales plans your store listing, install campaigns, tracking and messaging so your app users stay active.
Affiliate Marketing
Pay partners a commission only on tracked, approved sales. Gully Sales builds your affiliate programme: terms, tracking, recruitment, payouts and reports.
Event and Trade-Show Marketing
Stop leaving exhibitions with only a bundle of visiting cards. Gully Sales plans, staffs and follows up your events so every stall visit reaches the pipeline.
Partnership and Co-Marketing
Reach buyers another business has already earned. Gully Sales finds partners, writes the value exchange and runs joint campaigns for Indian SMBs.
Community Marketing
Build a customer community that stays active. Gully Sales sets the purpose, platform, programming and moderation, then routes member conversations to sales.
Referral Marketing
Turn word of mouth into a system. Gully Sales designs the ask, the reward and the tracking, so introductions arrive named, counted and answered fast.
Brand Activation Campaigns
Gully Sales plans and runs brand activation campaigns that put your product in front of real buyers, capture every visitor digitally and hand leads to sales.
Direct Marketing
Reach named customers with a real offer and count every reply. Gully Sales plans, produces and measures direct marketing campaigns for businesses in India.
Print and Outdoor Advertising
Hoardings, press ads, leaflets and shop signage planned, produced and placed by Gully Sales, with a response path and proof of display on every site.
Media Planning and Buying
Know what you are buying, from whom and at what rate. Gully Sales plans your media mix, negotiates the buy and checks that every booking actually ran.
Trade and Dealer Marketing
Make your channel sell for you. Gully Sales builds the trade proposition, dealer kit, scheme calendar and local pull campaigns Indian brands need to grow.
Customer Retention and Reactivation Campaigns
Your existing customers are the cheapest revenue you have. Gully Sales builds retention and win-back campaigns that keep them buying and bring lapsed ones back.
Marketing Operations
Give marketing one way of working: campaign workflow, ownership, tracking standards, monthly reporting and budget control, built and handed over by Gully Sales.
Marketing Automation
Enquiry follow-up that happens every time, without anyone remembering. Gully Sales designs, builds and tests the marketing automation journeys you run.
Campaign Workflow Automation
Gully Sales automates the manual steps between campaign brief, launch and lead follow-up: workflow mapping, trigger design, exception rules, monitoring.
Lead Database Management
Clean, deduplicate, enrich and segment your lead database. Gully Sales sets the field standard, fixes the records and keeps new leads arriving correct.
Campaign Analytics and Performance Reporting
Gully Sales fixes how your campaigns are tracked and builds a monthly report that says what each one produced, what it cost and what to change next.
Marketing Attribution
Know which campaigns, channels and touches actually produce your enquiries and revenue. Gully Sales builds the tracking, CRM link and credit rules for it.
Channel Performance Analysis
Compare every channel you use on one set of definitions: cost, lead quality, conversion and revenue by channel, with a keep, cut, grow or test decision.
Marketing Dashboard Development
Gully Sales builds one marketing dashboard your team can trust: sources connected, every metric defined once, refresh automated, numbers checked at source.
Marketing Budget Optimisation
Gully Sales maps your marketing spend to what it returns, moves money out of what cannot be defended, and gives you scenarios and a quarterly rule.
Customer Acquisition Cost Optimisation
Know the full cost of winning one new customer, by channel, product and segment, then bring that cost down. Acquisition cost work for Indian SMBs.
Funnel Experimentation and A/B Testing
Gully Sales tests your funnel instead of guessing: a conversion baseline, friction analysis, ranked hypotheses, controlled experiments and honest reads.
Campaign Governance
Campaign governance from Gully Sales: decision rights, one launch standard, spend authority and a written record, so every campaign goes live the same way.
Marketing Data, Consent and Compliance
Capture consent properly, record where every contact came from, and keep marketing data safe to use. Gully Sales builds the rules, records and controls.
Sales Strategy and Consulting
Sales strategy and consulting for Indian SMBs: decide the segments, coverage, team structure and process behind your number, then build them in order.
Sales Organisation Design
Design the sales team your revenue needs: motion, coverage, roles, spans, handoffs and a hiring sequence. Gully Sales structures sales teams across India.
Sales Team Structure and Role Definition
Sales team structure and role definition for Indian SMBs: role charters, spans of control, coverage, handoffs and a hiring roadmap your team can work to.
Sales Process Design and Implementation
Sales process design and implementation for Indian SMBs: defined stages, exit criteria, qualification, CRM controls and the coaching that makes them stick.
Sales Playbook Development
Turn how your strongest sellers win into one written playbook the whole team follows. Gully Sales builds sales playbooks Indian SMBs use, not file away.
Sales Management
Sales management services from Gully Sales: the review rhythm, scorecards and manager coaching that let your sales team run without you in every deal.
Sales Enablement
Sales enablement for Indian SMBs: an approved content library, buyer-facing tools, product knowledge, onboarding and readiness checks your sellers actually use.
Sales Performance Improvement
Sales performance improvement for Indian SMBs: a measured baseline, a diagnosis of where deals and selling time are lost, and a corrective cycle.
Sales Metrics and KPI Development
Decide which sales numbers your business runs on, define each one exactly, and put them in front of the people who can move them. Gully Sales builds it.
Sales Forecasting
Sales forecasting for Indian SMBs: evidence-based stage rules, forecast categories, coverage ratios and a weekly review that makes your number believable.
Pipeline Management
Pipeline management for Indian SMBs: clean the pipeline, define the stages, size the coverage you need, and run a weekly deal review that ends in decisions.
Territory Planning
Divide your market so every district, dealer and account has one owner. Gully Sales plans sales territories on potential, workload and real capacity.
Quota and Capacity Planning
Set sales quotas your team can actually reach. Gully Sales sizes market potential, counts real selling capacity and allocates the target across seats.
Sales Compensation and Incentive Design
Design a sales incentive plan your team trusts and your margin can carry. Gully Sales sets the pay mix, measures, thresholds, accelerators and rules.
Sales Recruitment and Candidate Assessment
Hire salespeople on evidence, not instinct. Gully Sales builds the role scorecard, sources candidates, runs selling simulations and structured interviews.
Sales Team Onboarding
Stop losing two quarters to every sales hire. Gully Sales builds a structured first ninety days: competency baseline, practice, certification and ramp review.
Sales Training and Development
Sales training and development for Indian SMBs: a measured skill baseline, a curriculum built from your own deals, supervised practice and certification.
Sales Coaching
Sales coaching from Gully Sales turns training into field behaviour: per-seller skill plans, live deal coaching, and your own managers certified to coach.
Objection-Handling Training
Objection-handling training for Indian sales teams: one tested answer to price, delay and competitor pushback, practised until it holds up in the field.
Negotiation Training
Your team discounts to close. Gully Sales runs negotiation training built on your own deals, so price, terms and margin are defended in the room.
Sales Closing Training
Sales closing training for Indian SMBs: teach your team to ask for the order, agree dated next steps and turn stalled quotations into signed orders.
Sales Call Auditing and Conversation Quality Assessment
Sales call auditing from Gully Sales: real customer conversations sampled with consent, scored on one rubric, and turned into named coaching actions.
Account-Based Selling
Account based selling for Indian SMBs: choose the accounts worth pursuing, map the whole buying committee, and run every pursuit to a written account plan.
Enterprise and Solution Selling
Enterprise and solution selling for Indian SMBs: map the buying committee, build a value case in the customer’s own numbers and close large, complex deals.
Institutional and Government Sales Strategy
Institutional and government sales strategy for Indian SMBs: pick the right buyers, map the committee, submit compliant bids and price the terms in.
Sales Messaging, Scripts and Follow-Up Sequences
Give your sales team the exact words to use and the follow-ups to send. Gully Sales writes and tests sales messaging and sequences for Indian SMBs.
Sales Productivity Improvement
Sales productivity improvement for Indian SMBs: measure where the selling week goes, move non-selling work off your team, rebuild the week around customers.
SDR and BDR Services
SDR and BDR services for Indian SMBs: a managed prospecting desk that researches, contacts and qualifies buyers, then books meetings your closers keep.
Prospect Research and List Development
Prospect research and list development for Indian SMBs: define who to target, count the market, and build a tiered list with named contacts and reasons.
Sales Database Building, Verification and Enrichment
Sales database building, verification and enrichment for Indian SMBs: agreed fields, checked contacts, deduplicated records, clear segments. Book a free audit.
Outbound Sales Prospecting
Outbound sales prospecting for Indian SMBs: we define the target, write the sequences, run email, phone and WhatsApp outreach, and hand over qualified meetings.
LinkedIn Outreach and Social Selling
LinkedIn outreach and social selling for Indian SMBs: a checked list of named buyers, messages sent from your own profiles, and replies qualified into meetings.
Appointment Setting
Appointment setting for Indian SMBs: qualified meetings booked to criteria you sign off, confirmed before the date, and handed to your seller with a brief.
Inbound Lead Conversion
Convert the enquiries you already receive. Gully Sales measures your inbound funnel, removes the friction and runs the follow-up that produces meetings.
Inside Sales
A trained inside sales desk that answers your enquiries, works your list by phone and email, follows every quotation and closes what can be closed remotely.
Telecalling
Telecalling services for Indian SMBs: trained callers work your list in your buyers' own languages, follow a script you approve, and log every call outcome.
Field Sales Support
Field sales support for Indian SMBs: territory and beat plans, account priorities, mobile reporting and a weekly review that shows what the road produced.
Lead Qualification
Lead qualification services for Indian SMBs. Gully Sales agrees what sales-ready means for your business, then applies it to every lead, from every source.
Lead Response and Follow-Up
Lead response and follow-up for Indian SMBs: a written reply deadline, a multi-touch cadence across call, WhatsApp and email, and an outcome on every lead.
Sales Administrative Support
Sales administrative support for Indian SMBs: a back-office desk that prepares quotations, keeps the CRM current, schedules follow-ups and chases documents.
Proposal Development
Proposal development for Indian SMBs: qualify the opportunity, write the offer in the buyer’s language, structure the commercials, and submit on time.
RFP and Tender Management
RFP and tender management for Indian SMBs: bid or no-bid calls, a written response, clause-by-clause compliance, priced schedules and on-time submission.
Deal Desk Services
A deal desk for your large and non-standard deals: qualification, pricing, terms and approvals settled quickly, so complete quotations go out on time.
Negotiation and Closing Support
Deals stall at the last step. Gully Sales works your live negotiations with your team: preparation, talk tracks, rehearsal, coaching and outcome review.
Account Management and Key-Account Growth
Key account management for Indian SMBs: account plans, stakeholder maps, value records and a review rhythm that grows revenue inside customers you have.
Channel Sales Strategy and Route-to-Market Execution
Choose the route to market for each segment, then open it. Gully Sales designs and launches dealer, distributor, reseller and partner channels in India.
Partner Programme Design
Design a partner programme dealers, distributors and resellers want to join and you can still control: proposition, profile, journey, incentives and rules.
Partner Segmentation and Tiering
Partner segmentation and tiering for Indian SMBs: group dealers, distributors and resellers by how they sell, and match margin, stock and support to it.
Channel Partner Recruitment
Find and appoint dealers, distributors and resellers on evidence: a written scorecard, a mapped territory search, structured assessment and reference checks.
Dealer Development
Dealer development for Indian SMBs: a written growth plan for every dealer, the capability to work it, and a review rhythm that lifts counter sales.
Distributor Development
Distributor development for Indian SMBs: a working ROI case for every distributor, stock and coverage norms, settled claims and a monthly review.
Reseller Programme Development
Build a reseller programme other companies can sell your product through: resale margin, agreement, deal registration, onboarding, enablement and review.
Referral Partner Programmes
Build a network of consultants, advisors and complementary suppliers who introduce you, on written terms, with credit rules and a response your team keeps.
Franchise Development, Recruitment and Expansion
Franchise development for Indian brands: a unit economics model tested in a real outlet, written standards, and franchisees selected on operating ability.
Partner Onboarding
Take a newly signed dealer, distributor or reseller to a first order: welcome journey, commercial orientation, training, systems access and certification.
Partner Enablement, Training and Certification
Build partner capability that reaches the field: competency standard, curriculum, practice, field assignments, manager coaching and certification partners earn.
Partner Relationship Management
Partner relationship management for Indian SMBs: a named owner for every dealer, a joint plan, a review rhythm that holds, and one record per partner.
Partner Portal and PRM Implementation
Give dealers, distributors and resellers one login for deal registration, price lists, claims and scorecards. Gully Sales selects and configures the PRM.
Channel Territory Planning
Divide India between your partners on potential, not on who asked first. Gully Sales plans channel territories, partner density, rights and territory quotas.
Partner Compensation and Incentive Design
Design what your dealers, distributors and resellers earn and why: pay mix, measures, thresholds, accelerators, controls and a modelled payout plan.
Market Development Fund Management
Run partner marketing money as a programme: fund policy, accrual, pre-approval, proof of performance, claim settlement and a clear view of what it bought.
Co-operative Partner Marketing
Run local marketing with your dealers, distributors and resellers on one written cost-share rule, brand-correct campaign kits and leads routed back to them.
Channel Governance and Conflict Management
Channel governance and conflict management for Indian SMBs: written rules of engagement, deal registration, price discipline and a forum that settles disputes.
Qualified Business Introductions and Decision-Maker Outreach
Reach the person who actually decides. Gully Sales maps your named accounts, finds the warmest route in, and hands over briefed, qualified introductions.
Channel Opportunity Generation and Follow-Up
Give dealers, distributors and resellers named opportunities, route every enquiry to one owner in an agreed time, and close each one with a reason.
Trade Promotion Planning
Plan trade schemes that pay back. Gully Sales sets the promotion calendar, mechanics, outlet priorities, execution evidence and sell-through reporting.
Retail Execution and Merchandising
Retail execution and merchandising for Indian brands: outlet priorities, shelf standards, promotion mechanics, photo-verified compliance and sell-through.
Distributor Sales-Force Effectiveness
Distributor sales-force effectiveness for Indian SMBs: beat plans that hold, salespeople who can sell your lines, and pay that rewards the right calls.
Dealer and Distributor Audits
Dealer and distributor audits for Indian SMBs: stock, claims and coverage verified in the market, one scorecard per partner, and a corrective plan.
Channel Performance Management
Run your dealers, distributors and resellers to one monthly scorecard: agreed objectives, partner pipeline, sell-through, reviews and corrective action.
Customer Experience Strategy and Journey Mapping
Map what your customers actually experience after they buy, find the points where the journey breaks, and get a prioritised plan with named owners.
Customer Service Strategy
Customer service strategy for Indian SMBs: decide what service you promise, to which customers, on which channels, at what standard, and who owns it.
Customer Support Process Design
Customer support process design for Indian SMBs: one written path from request to resolution, with clear priorities, owners, response standards and review.
Helpdesk and Contact-Centre Setup
Helpdesk and contact centre setup for Indian SMBs: every call, WhatsApp and email in one queue, with an owner, a response clock and a weekly report.
Complaint and Escalation Management
Complaint and escalation management for Indian SMBs: log every complaint, give it an owner and a response time, escalate on a rule, and fix the cause.
Service-Recovery Programmes
Gully Sales builds service recovery programmes for Indian SMBs: failure classification, ownership, response standards, escalation, remedies and prevention.
Customer Onboarding
Customer onboarding design for Indian SMBs: a welcome journey, named owners, milestones, training and adoption checks that get new customers to value.
Customer Education and Knowledge-Base Development
Gully Sales builds customer education and knowledge bases for Indian SMBs, so customers find their own answers and your team stops repeating the same replies.
Customer Adoption Programmes
Customer adoption programmes for Indian SMBs: define the milestones that prove value, see which accounts have stalled, and act long before renewal.
Customer Success Consulting
Customer success consulting for Indian SMBs: decide who owns each customer after the sale, what a success plan holds, and how renewals and growth run.
Customer Health Scoring
Customer health scoring for Indian SMBs: one explained score per account from usage, service and payment signals, so risk and growth show up early.
Customer Satisfaction, NPS and Feedback Programmes
Customer satisfaction, NPS and feedback programmes for Indian SMBs: ask the right customers at the right moment, route every answer, and act on what is said.
Strategic Account Management
Strategic account management for Indian SMBs: one owner, one plan and one review rhythm for every major customer, so renewals are never a surprise.
Quarterly Business Reviews
Quarterly business reviews for Indian SMBs: a structured meeting with each key account on value delivered, performance, risks, goals and agreed actions.
Customer Retention Strategy
A customer retention strategy for Indian SMBs: cohort baseline, churn reasons, early warning triggers, save plays, renewal cadence and one monthly scorecard.
Churn Analysis and Reduction
Churn analysis and reduction for Indian SMBs: measure churn honestly by cohort, find the reasons customers actually leave, and act on them in time.
Renewal Management
Renewal management for Indian SMBs: a register of every expiry date, named owners, early risk signals, save plays and a renewal forecast you can plan against.
Upselling and Cross-Selling
Upselling and cross-selling for Indian SMBs: account whitespace, value evidence, named offers and a review rhythm that grows your existing customers.
Customer Loyalty Programmes
Customer loyalty programmes for Indian businesses: earning rules, tiers and rewards designed around repeat buying, with the reward cost worked out first.
Customer Referral Programmes
Turn satisfied customers into introductions. Gully Sales sets who has earned the ask, when it is made, what they get back, and how each referral is answered.
Customer Community Management
Customer community management for Indian SMBs: a moderated space where your customers help each other, questions are answered once, and quiet accounts speak.
Customer Advocacy Programmes
Gully Sales builds a customer advocacy programme for your business: qualify willing customers, record consent, and route every reference request fairly.
Customer Reactivation
Win back the customers who quietly stopped buying. Gully Sales finds your dormant accounts, records why each group left, and runs the win-back work.
Revenue and Sales Operations
Revenue and sales operations for Indian SMBs: one lifecycle, a named owner at every stage, written handoffs, an operating cadence and numbers that agree.
CRM Consulting and Selection
Choose a CRM that matches how your business actually sells. Gully Sales maps your process, writes the requirements and scores the platforms before you buy.
CRM Implementation and Customisation
Gully Sales configures your CRM around the way your business really sells: data model, pipeline stages, permissions, automations, integrations, go-live.
CRM Data Migration
Move customers, deals, history and attachments into your new CRM safely. Gully Sales audits sources, maps fields, rehearses the load and reconciles it.
CRM Adoption and Training
CRM adoption and training for Indian SMBs: role-based training on your own system, practice on live deals, manager reinforcement and a weekly adoption score.
CRM Administration and Support
Your CRM needs an owner after go-live. Gully Sales administers it for you: access, change requests, release checks, monitoring and monthly health reviews.
Revenue Technology Stack Audit and Architecture
Know what every sales and marketing tool costs, does and duplicates. Gully Sales audits your revenue technology and designs the stack your business needs.
Sales and Marketing Technology Integration
Sales and marketing technology integration for Indian SMBs: one system of record, mapped fields, tested connections, monitoring and a documented stack.
CRM Data Cleansing, Deduplication and Governance
CRM data cleansing for Indian SMBs: merge duplicate records without losing history, standardise the fields your team uses, and keep the database clean.
Lead Capture and Lifecycle Management
Every enquiry from every channel lands in one record, carries the same fields, sits at a defined lifecycle stage and has an owner until it converts.
Lead Routing and Assignment
Lead routing and assignment for Indian SMBs: written ownership rules, automatic assignment inside your CRM, response-time targets and escalation that holds.
Lead Scoring
Lead scoring services for Indian SMBs. Gully Sales builds a transparent, rule-based score from fit and behaviour so your team works the right leads first.
Marketing-to-Sales SLA Development
A written marketing-to-sales SLA that defines a qualified lead, sets response times, names owners and ends the monthly argument about lead quality.
Pipeline Hygiene and Governance
Pipeline hygiene and governance for Indian SMBs: stage definitions backed by evidence, forecast categories, coverage, risk flags and an inspection rhythm.
Revenue Process Documentation
Revenue process documentation for Indian SMBs: how your marketing, sales and service work is really done, written down, owned, versioned and kept current.
Revenue Analytics and Intelligence
Revenue analytics and intelligence for Indian SMBs: agreed metric definitions, instrumented data sources, numbers that reconcile and a monthly decision review.
Management Dashboards and Reporting
Management dashboards and reporting for Indian SMBs: agreed metric definitions, checked data sources, dashboards in your own tools and a decision cadence.
Sales Workflow Automation
Sales workflow automation for Indian SMBs: follow-ups, quotes, approvals and handovers run to a written rule inside your CRM, so nothing waits on memory.
Marketing Workflow Automation
Marketing workflow automation for Indian SMBs: the tasks your team repeats between forms, lists and your CRM become monitored workflows with named owners.
Customer-Success Automation
Customer success automation for Indian SMBs. Gully Sales builds the onboarding, adoption, risk and renewal workflows that run after the sale, in your CRM.
AI Readiness and Governance
Decide where AI belongs in your sales and marketing, prove it on small pilots, and set the rules for data, privacy and human oversight before you scale.
AI Prospect Research
AI prospect research for Indian SMBs. Gully Sales builds sourced, verified account briefs from public and internal evidence so your team calls prepared.
AI Lead Qualification and Scoring
AI lead qualification and scoring for Indian SMBs. Gully Sales sets the criteria, lets a model read every enquiry, and keeps a person reviewing each call.
AI Sales and Marketing Automation
Put AI inside the sales and marketing steps your team repeats daily. Gully Sales designs, builds and monitors AI automation for Indian SMBs, with human checks.
AI Follow-Up and Communication
Set up AI-assisted follow-up so every enquiry gets a fast, personal reply drafted from your own records and approved by your people before it is sent.
Conversation Intelligence
Conversation intelligence from Gully Sales: record calls with consent, transcribe them, and turn what customers actually say into CRM-ready signals.
AI-Powered Reporting and Insights
AI-powered reporting and insights for Indian SMBs: automated commentary, exception alerts, plain-language answers and a person who checks every claim.
Specialised by industry
The playbook that fills a dental practice’s chairs is not the one that wins CNC machining contracts. We run sales and marketing for more than 60 industries, and we start from how buyers in yours actually decide.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
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