Social media marketing · Marketing
Post content people actually stop scrolling for, on a schedule you can actually keep.
Many businesses post on social media inconsistently, whenever someone remembers or has a spare moment. The content mixes a genuine update, a repost and an occasional sales pitch, with no real plan behind any of it. This produces a page that looks active without actually building much trust or bringing in enquiries.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Social media marketing is the ongoing planning, creation and posting of content across platforms such as Instagram, Facebook and LinkedIn. It aims to build awareness and trust with a broad public audience. GullySales runs this as a planned calendar tied to enquiries, not just likes and follower counts.
We plan a content calendar around what your specific audience actually responds to. We mix genuine value with the occasional direct offer, and post consistently rather than in bursts followed by silence.
This differs from community marketing, which builds a smaller, closer group with membership. Social media marketing reaches a broader, public audience through the platforms' normal feed and discovery, and is judged on enquiries as well as engagement.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Posting happens in bursts followed by weeks of silence”
Content goes out enthusiastically for a few weeks and then stops when whoever was managing it gets busy with other things.
“Content is a random mix with no underlying plan”
A page alternates between reposted content, a product photo and an occasional sales message with no consistent theme or purpose behind the mix.
“Success is measured by likes, not enquiries”
A post with high engagement is considered a win even when nobody can say whether it led to a single genuine enquiry.
“The same content works on other platforms but not on Instagram or LinkedIn specifically”
Content designed for one platform is posted unchanged to another, where the audience and format expectations are different, and it underperforms as a result.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Content calendar
A planned monthly schedule of posts, themes and formats, matched to what your specific audience responds to.
Content creation
Posts, captions and where relevant short video, created or adapted specifically for each platform.
Consistent posting
Content published on schedule, rather than in bursts followed by silence.
Community response
Comments and messages responded to promptly, since unanswered engagement looks worse than no engagement at all.
Performance report
Reach, engagement and enquiries traced to social media, not follower count alone.
How the result is measured
- Enquiries traced to social media
- Posting consistency against the calendar
- Engagement rate by content type
- Response time to comments and messages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with an inconsistent or inactive social media presence
- Companies wanting a public-facing brand presence to build awareness and trust over time
- Owners who post occasionally themselves and want it handled consistently instead
- Businesses that measure success by follower count and want a more honest measure tied to enquiries
- Consumer and local businesses where visual content genuinely showcases the product or premises
Not for
It is not the right fit if.
- Businesses expecting social media alone to replace a broader marketing and sales system
- Companies wanting purely follower growth with no interest in whether it produces enquiries
- Very niche B2B businesses where the buyer is not meaningfully reachable through these platforms
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media marketing work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platforms should we be on?
How often should we post?
How do you measure success beyond likes?
How is this priced?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Social media marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Read before you buy
- Quora, Pinterest and influencers for lead generation: when they are worth itFor many local trades these three are a distraction. For some they work. The test is where your buyer asks the question or collects ideas before choosing a supplier.
- Who should run your social media: the owner, a junior, or an agencyHow to decide whether the owner, a junior hire or an agency should run your social media, where each one fails, and which jobs should always stay with someone inside the business.
- Reels for a service business: five formats that need no actorFive reel formats a service business can film on a phone without an actor: before and after, a day on site, a question answered, a myth corrected and a short tour, each with a shot list.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.