Every comment gets answered, and enquiries reach your team.
The page looks alive, and nobody can say who it is talking to or where last month’s enquiries came from. Each platform gets a stated job, a calendar your team can publish, and an inbox answered the same day.
- A posting calendar that survives a busy month, not a burst then silence.
- Comments and messages answered within agreed hours, every working day.
- Reporting that names the posts and platforms that produced enquiries.
Gully Sales Private Limited serves small and medium businesses across India, and treats social as one part of a wider revenue system.
In one paragraph
What is Social Media Marketing Services for Indian SMBs?
Social media marketing is the ongoing work of choosing what each platform is for, publishing to a plan, replying to people quickly and reporting what it produced. We set your channel roles, audience and content pillars. Then we run the calendar and the inbox, put modest spend behind posts that already work, and report reach quality, enquiries and pipeline every month.
The problem
Posting is happening. Nothing is arriving.
Most SMB social pages are not neglected. Somebody is posting: a festival greeting, a product photo, a reel a cousin edited. The page looks alive. But nobody can say who it is talking to, what it is meant to make happen, or where last month’s enquiries came from. When work gets busy, posting stops for three weeks. When a customer sends a message at 8 pm on Saturday, it sits unread until Monday. None of this is carelessness. It is what happens when social has no owner, no plan and no number attached to it.
You will recognise it as
- Your calendar is whatever somebody remembered this morning, so posting comes in bursts and then stops for weeks.
- Messages and comments are answered when someone happens to open the app, often a day or two late.
- Every platform gets the same post, because deciding what each one is for never happened.
- You can see likes and follower counts, but not a single enquiry you can trace back to a post.
- The people who engage most are your own staff, your suppliers and job seekers, not buyers.
What it costs the business
- Buyers who checked your page before calling saw a thin, months-old feed and quietly went to a competitor whose page looked current.
- Enquiries that arrived as messages went cold because nobody replied while the person was still interested.
- Money spent on boosted posts keeps going out without anybody knowing which audience or which post it reached.
- Your salespeople stop trusting social entirely, so the few leads it does produce are handled last.
Why it persists. Social sits between everyone and belongs to nobody. The owner thinks the agency is handling it, the agency posts what it was given, and the sales team never hears about a message until it is old. Because the only visible numbers are likes and followers, there is nothing to argue with and nothing to fix. So the page keeps running on habit, and each month looks much like the last.
If it stays unresolved. The gap widens quietly. Competitors publish steadily, get found in social search, and become the familiar name in your category, while your page becomes the reason a warm buyer hesitates. Winning that attention back later costs far more than keeping it, because you are then paying to re-interest people who already looked at you once.
What changes
What changes once social is run as a channel, not a chore.
In the first weeks
- A one-page plan naming what each platform is for and who it is talking to.
- A four-week calendar filled and approved, so nobody starts the week wondering what to post.
- A reply standard your team agrees to: who answers, in what tone, within how many hours.
In how the work runs
- Every comment and message is logged, answered and, where it is a buyer, passed to sales the same working day.
- Content is produced in batches, so a busy fortnight no longer empties the feed.
- Approvals happen once a month in one sitting, instead of post by post over WhatsApp.
In sales and marketing
- Enquiries arriving through social are counted, qualified and followed up like any other lead.
- Spend goes behind the posts that already earned attention, rather than being spread evenly.
- You can see which platform produces conversations that turn into pipeline, and shift effort there.
In what management can see
- Your page reads as a working business that a buyer can check before calling.
- Saved, shared and searched-for posts keep you visible between campaigns without extra spend.
Over the longer term
- A content library and an audience you own, which lowers what each new campaign has to buy.
- A recognisable voice that makes every other channel, from email to sales calls, easier to land.
Gully Sales controls the plan, the calendar, the publishing, the replies and the reporting. Reach, engagement and enquiries also depend on your offer, your market and how quickly your team responds. So we commit to the work and report results as they are, including the months that disappoint.
Who it is for
This is for you if social has to earn its place.
The businesses it suits
- SMBs whose buyers check a social page before they call, message or visit.
- B2B firms whose founders and sales teams want a credible presence they are not writing themselves every day.
- Consumer and retail brands that need a steady feed plus fast replies during offers and seasons.
- Businesses already spending on boosted posts without knowing what that spend returned.
- Teams with a marketing executive who needs a plan, a calendar and a standard to work to.
- Multi-location businesses whose branches post whatever they like, with no shared voice.
What usually prompts the call
- You have hired someone for social and are not sure what to hold them to.
- A competitor’s page is clearly more active and prospects have started mentioning it.
- Messages and comments are piling up unanswered and you suspect enquiries are being lost.
- A launch, a new branch or a season is coming and the page needs to be ready before it arrives.
- Your agency sends a monthly report full of impressions and you cannot find one enquiry in it.
What Gully Sales does
The work, component by component.
Channel role and platform choice
We decide what each platform is doing and which ones you stop feeding: one for credibility before a sales call, another for reach in a city, another for showing work in progress. Each gets a stated job, a frequency you can sustain, and a definition of a good result.
- Why it matters:
- Spreading the same effort across five platforms produces five weak pages. Three deliberate ones outperform them.
- You receive:
- Channel role sheet: platform, purpose, audience, cadence, success signal, and what we will not post there.
- Business value:
- Your team stops arguing about platforms and starts working to a decision that can be reviewed against evidence.
Audience and message
We define who the page is written for, in their own words: the specifier, the dealer, the plant head, the parent, the patient. From what your sales team hears on calls, we set the two or three things you want to be known for and the language you will use.
- Why it matters:
- Content written for everyone is remembered by nobody, and that is the first reason a busy feed produces no enquiries.
- You receive:
- Audience note with primary and secondary audiences, their questions, their objections and the phrases they use.
- Business value:
- Every future post has a reader in mind, so relevance stops depending on who happens to be writing that day.
Content pillars and formats
We convert your offer into four or five recurring content pillars — proof, how-to, behind the scenes, the customer’s words, your point of view — and fix the formats each uses. Pillars are what make a calendar fillable: nobody invents an idea from nothing, they produce this week’s version.
- Why it matters:
- Ideas run out. Structures do not. Pillars keep a page publishing through months when nobody feels creative.
- You receive:
- Content pillar framework with sample posts, caption patterns and a shot list for photography and video.
- Business value:
- Content becomes a repeatable task with a queue, not a monthly scramble that depends on one person’s mood.
Publishing calendar and production
We build a rolling calendar for the month ahead: what goes out, on which platform, on which day, with the asset and caption attached. Production runs in batches against your festivals, seasons, launches and trade events, with a reserve of evergreen posts for busy weeks.
- Why it matters:
- Consistency is what buys attention, and it comes from a queue built in advance, never from daily improvisation.
- You receive:
- Approved monthly calendar, captions, hashtags, asset files and a scheduled publishing queue.
- Business value:
- The feed stays current through your busiest fortnight, which is usually exactly when buyers check you.
Engagement and response handling
We set the rules for the inbox: who answers, how fast, in what tone, and what happens when a message turns out to be a buying enquiry. Comments, messages, tags and reviews are triaged daily, and anything commercial reaches sales the same working day with the conversation attached.
- Why it matters:
- Most social enquiries are lost in the inbox, not in the feed. A Monday reply to a Saturday question is a lost customer.
- You receive:
- Response playbook, reply templates, escalation rules and a daily engagement log routed to sales.
- Business value:
- Interest is caught while it is warm, and your team stops discovering enquiries days after they arrived.
Paid support for what already works
We put a measured amount of spend behind posts that have already earned organic attention, and behind the few carrying your core offer. It is aimed at the locations and audiences that matter. This is amplification of proven content, not a full advertising account with bidding strategies and creative testing.
- Why it matters:
- Organic reach alone is slow and uneven. A small, evidence-led budget helps good content reach the people you want.
- You receive:
- Boost plan with audiences, budgets by post, placement notes and a monthly record of what each boost returned.
- Business value:
- Spend follows proof rather than hope, and you can see which amplified post led to real conversations.
Community, reputation and reporting
We keep the page’s public reputation in order: reviews and recommendations answered, repeat commenters recognised, customer photos resurfaced with permission. Then we report monthly on reach quality, response times, enquiries and what happened to them, as a working session with your team.
- Why it matters:
- A number nobody discusses changes nothing. The monthly review is where next month’s calendar gets decided.
- You receive:
- Monthly report and review call covering reach quality, response rate, enquiries, pipeline and next month’s plan.
- Business value:
- You end each month knowing what to keep, what to drop and where the next enquiry is likely to come from.
What you will have at the end.
- Channel role sheet naming what each platform is for, how often it posts and what counts as a result.
- Audience note with buyer questions, objections and the exact phrases they use.
- Content pillar framework with sample posts, caption patterns and a photo and video shot list.
- A rolling monthly calendar, approved in one sitting, with assets and captions attached.
- Scheduled publishing queue plus a reserve of evergreen posts for busy weeks.
- Profile and bio rewrite across platforms, with consistent contact paths and a working enquiry link.
- Response playbook: reply templates, tone rules, a response-time standard and escalation steps.
- Daily engagement log, with buying enquiries routed to sales or your CRM the same working day.
- Boost plan showing which posts carried spend, to whom, and what came back.
- Monthly report covering reach quality, response rate, enquiries, pipeline and cost per lead.
- An anonymised sample month, so you can see a calendar, three finished posts and the report they produced.
- A one-page brand voice guide your own team can post from when we step back.
How it runs
The engagement, step by step.
Listen and audit
We read your last six months of posts, your inbox, your reviews and your competitors' pages, then sit with whoever talks to customers. We are looking for what already worked, what buyers ask before they buy, and where messages were missed.
- You provide
- Access to your pages and inbox, past reports, and an hour each with the owner and a salesperson.
- We produce
- An audit note: what to keep, what to stop, the missed enquiries we found, and the gaps against competitors.
- Done when
- You agree the picture of where the page stands today.
Set channel roles and audience
We decide which platforms earn continued effort and what each is for. Then we write the audience note and the two or three things you want to be known for. Anything that cannot be sustained weekly is dropped rather than left half alive.
- You provide
- A decision on which markets and buyer types matter most for the next two quarters.
- We produce
- Channel role sheet and audience note, both agreed in a working session.
- Done when
- The platform list is final and each platform has a stated job.
Build pillars and the first calendar
We turn your offer into content pillars, write the first month of posts against them, and plan the photography or video needed. Your festivals, seasons and trade events go onto the calendar first, so nothing important gets remembered late.
- You provide
- Product details, photographs or shoot access, and one named approver.
- We produce
- Content pillar framework and a full first-month calendar with captions and assets.
- Done when
- The month is approved in a single review, not post by post.
Tidy the profiles and the enquiry path
Bios, contact details, service lists, pinned posts and enquiry links are rewritten so a buyer who arrives can act. We check that the link, the WhatsApp button and the call button all reach somebody who answers.
- You provide
- Admin access to each page and confirmation of who receives enquiries.
- We produce
- Rewritten profiles, working enquiry paths and a tested route from message to salesperson.
- Done when
- A test enquiry sent on each platform reaches your team and is answered.
Publish and answer
Posting runs to the calendar and the inbox is worked daily. Comments and messages are answered within the agreed hours, buying enquiries are captured with contact details and handed over, and anything sensitive is escalated to you before a reply goes out.
- You provide
- Timely answers to technical questions and a named person for escalations.
- We produce
- Published posts, a daily engagement log and enquiries routed to sales.
- Done when
- Response times hold within the agreed standard for a full month.
Amplify what earns it
Posts that performed organically, and the few carrying your core offer, get a measured budget behind them, aimed at the locations and audiences you care about. Everything else stays organic. Each boost is recorded with what it cost and what it returned.
- You provide
- An agreed monthly amplification budget and approval of the audiences.
- We produce
- Boost plan, live amplification, and a record of spend against outcomes for each post.
- Done when
- Every rupee of spend is attached to a named post and a reported result.
Review and reset
Each month we go through reach quality, response rate, enquiries, what sales did with them, and cost per lead. Then we rewrite the next calendar from what we learned. Weak pillars are cut, strong ones are given more room, and the platform mix is questioned again.
- You provide
- Sales feedback on the quality of the enquiries received.
- We produce
- Monthly report, review session and next month’s calendar.
- Done when
- Next month’s plan is agreed before the current one ends.
Ways to work with us
Ways to work with us on social.
Social foundation sprint
A one-time engagement: audit, channel roles, audience, content pillars, profile rewrite and a first month of content that your own team then runs. Ends with a handover session and a voice guide.
Managed social, month on month
We run the calendar, produce the content, work the inbox daily, amplify what performs and report monthly. Your team approves once a month and handles the sales conversations we pass over.
Content only
We plan, write and produce; your team publishes and replies. Suited to businesses with someone in-house who is good with customers but stuck for ideas and structure.
Coach your in-house executive
We set the system, then review your executive’s work fortnightly, covering calendar, captions, replies and reporting, until the page runs to standard without us.
Why Gully Sales
What you are actually choosing when you choose us.
Social is treated as part of your revenue system.
We come from sales as much as marketing. A post that wins attention but never reaches a salesperson is an unfinished job, so the enquiry path and the handover matter to us as much as the creative work.
Written for the way Indian SMBs actually post.
Festivals, regional languages, WhatsApp as the real inbox, a team of two doing everything. The plan is built for how your business actually runs, not for a brand with a studio and a content department.
A system your own team can run.
Pillars, templates, a response playbook and a voice guide are yours from the start. If you take social in-house next year, the page keeps working. Nothing important lives only in our heads.
Evidence comes before any spend.
Money goes behind posts that have already proved they earn attention. You see what each boost cost and what came back, post by post, instead of one line in a report called social media spend.
One team across your other channels.
The same people work on your website, search, email and sales process, so social says what your other channels say and sends its enquiries into the same pipeline.
Honest reporting, including the flat months.
Some months a pillar fails or a platform goes quiet. We say so, explain what we think happened and change the plan, rather than reporting impressions and moving on.
Where it applies
The same service, in different businesses.
Manufacturing and industrial supply
- The situation:
- Buyers are few, technical and slow to move, so the page is treated as irrelevant because nobody expects orders to come from it.
- How it applies:
- LinkedIn carries plant visits, application notes and problems solved; the other platforms are dropped. Enquiries route straight to the sales engineer who can answer them.
- Likely benefit:
- The page becomes the credibility check a specifier runs before agreeing to a meeting, and introductions get easier.
Healthcare clinics
- The situation:
- Patients message at night with questions, replies come the next afternoon, and appointment enquiries are lost between the front desk and the phone.
- How it applies:
- A daily response standard, a triage rule for medical questions, and a calendar of condition explanations and post-treatment guidance approved by the doctor.
- Likely benefit:
- Enquiries are answered while the patient is still deciding, and staff have approved wording for the common questions.
Retail and consumer brands
- The situation:
- Posting spikes around offers and disappears in between, so every sale has to buy attention again from an audience that has gone cold.
- How it applies:
- Year-round pillars carry product use, customer photos and store life; offers then ride on an audience kept warm, with spend behind posts that already performed.
- Likely benefit:
- Offer periods start with an audience that is already listening, which lowers what each promotion has to spend.
Professional services firms
- The situation:
- The partners are the brand, but nobody has time to write, so the firm’s page carries only festival greetings and hiring posts.
- How it applies:
- Short recorded interviews with each partner become a month of point-of-view posts and case notes, published from the firm’s page and their personal profiles.
- Likely benefit:
- Referral conversations start warmer, because prospects have already read how the firm thinks about their problem.
Real estate and interiors
- The situation:
- Serious enquiries arrive as messages asking about price and availability, and are answered too late or with information that differs by whoever replied.
- How it applies:
- A reply playbook with approved answers on pricing bands and availability, plus site-progress content that gives buyers a reason to check back each week.
- Likely benefit:
- Enquiries reach a site consultant the same day with the conversation attached, so nobody has to start the discussion again.
Hospitality and food businesses
- The situation:
- Reviews and tagged customer photos build up unanswered, and the feed shows the same menu images week after week.
- How it applies:
- Daily review and mention handling, a pillar of guest and kitchen stories, and a booking path that works from every platform profile.
- Likely benefit:
- Public replies show the business is attentive, and tagged customer content brings in people no advertising reached.
How it is measured
- Baseline
- Before anything is published we record the last three months as they stand: followers and reach by platform, posts published, average time to reply to a message, enquiries received through social, and what sales did with them. Where a number does not exist yet, and response time usually does not, the first month becomes the baseline and we say so plainly in the report.
- Reporting
- Reviewed with you monthly in a working session, with response time and enquiry routing checked weekly by us.
- Measurement period
- Expect the first honest read at three months and a fair comparison at six, because organic reach and audience trust build slowly.
The metrics that matter here
- Reach quality: how much reach comes from the audiences and locations you actually sell to
- Response rate and average time to first reply on comments and messages
- Marketing-qualified leads accepted by sales from social conversations
- Cost per lead, counting content, management and amplification together
- Pipeline created from social-sourced enquiries
- Conversion rate from social enquiry to meeting, visit or order
- Return on campaign spend for amplified posts, against the value sales recorded
Questions buyers ask
Before you enquire, the answers you will want.
Which social platforms actually deserve sustained investment for my business?
The ones your buyers already use and that you can feed every week. For most B2B firms that means LinkedIn plus one visual platform. For retail and consumer businesses it is usually Instagram, with WhatsApp as the reply channel. We decide from your own inbox and enquiry history, not from platform popularity. Two platforms done properly beat five neglected ones, so part of this work is deciding what you will stop posting on.
How long does the engagement take before we see anything?
Profiles, the enquiry path and the first calendar are ready in the opening weeks, and faster replies show up immediately in your inbox. Audience growth and enquiry flow build more slowly. We ask for three months before judging the plan and six before judging the channel, because organic attention compounds rather than switches on. If nothing has moved by month three, we change the pillars, not the reporting.
What inputs will you need from our side?
Admin access to your pages, one named approver who can clear a month of content in a single sitting, and access to photographs, products, sites or people for shoots. We also need a salesperson who will take the enquiries we pass over and tell us what they were worth. Once the system is running, that is roughly two to three hours of your team’s time each month.
How is success measured, and what will the monthly report show?
The report opens with enquiries and what sales did with them, then reach quality, response rate, cost per lead and return on amplification spend. Followers and likes appear last, because they explain movement rather than justify it. We compare everything against the baseline recorded before we started, review it with you on a call, and use it to rewrite the next month’s calendar.
What is excluded from the scope of this service?
Full advertising account management is not included here. Large paid budgets, campaign structures and creative testing sit with Meta advertising, LinkedIn advertising or performance marketing. Paid influencer contracts, community platform building and one-off brand activations are separate services. We also do not buy followers or engagement, and we will not post claims your team cannot support if a customer asks.
We already have someone posting internally. Do we still need this?
Often you need the system rather than another poster. Many in-house executives are good with customers but have no pillars, no calendar and no reply standard to work to. We can set the structure, train them, and review their work fortnightly until the page runs to standard. That costs less than us running it, and it keeps the knowledge inside your business.
Should we post in English, Hindi or a regional language?
Whichever your buyers write to you in. Many Indian SMB pages do better with a mix: English for credibility content that specifiers and corporate buyers read, and the local language for everyday posts and replies. We look at the language of your existing messages and reviews before deciding, and we always reply in whatever language the customer used.
Do we have to appear on camera for this to work?
No, though it helps in service businesses where people buy the person. Where founders will not appear, we build pillars around work in progress, finished projects, customer words, product detail and written points of view. Where they will, even one recorded hour a month produces weeks of content. We plan around what your team will realistically sustain, not around an ideal.
4 more questions
How do enquiries from social reach our sales team?
Every message is triaged daily. Anything commercial is captured with the person’s name, contact and question, then sent into your CRM or to a named salesperson the same working day. The conversation goes with it, so nobody has to start again. We agree that route and test it before publishing begins, and the monthly report tracks what happened to each enquiry afterwards.
How much should we budget for boosting posts?
Start small and let evidence decide. We usually put a modest monthly amount behind three or four posts that already earned organic attention, record what each returned, then move the budget towards what worked. Platform spend is paid by you directly and stays separate from our fee. If amplification is doing all the heavy lifting, that is a signal to look at proper advertising instead.
Can you handle negative comments and reviews?
Yes, within rules we agree with you first. Routine complaints get a public acknowledgement and a private resolution path within your response window. Anything touching medical, legal, safety or pricing matters is escalated to a named person on your side before a word goes out. We log what was raised, because repeated complaints usually point at an operational fix, not a wording fix.
What happens if we want to take social in-house later?
That is a planned ending, not a problem. Your pillars, calendar template, caption patterns, response playbook, asset library and voice guide are yours throughout, held in your own accounts. We run a handover period where your team publishes and replies while we review the work, then step back to a monthly check-in or leave the account entirely.
Talk to us
Ask us to read your social pages and your inbox first.
The first conversation is a review, not a pitch. We look at your pages, your inbox and your last three months. Then we say plainly whether social is where your next enquiries will come from, or whether your money is better spent elsewhere first.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared