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Lead generation, stage 1 of the sales process

Marketing is how enquiries reach your sales process.

We plan the website, search, ads and content to bring in enquiries your team can answer, and count the calls and messages each one produced. It comes after the sales audit and the written process, so nothing it brings in is wasted.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

See where lead generation sits in the eight-stage sales process.

A photographer and business owner prepare homeware products for a marketing photoshoot

In one paragraph

Marketing at GullySales is lead generation, the first stage of the eight-stage sales process: the website, search, ads and content that bring in enquiries your team can answer. It is judged on the calls and messages each channel produced, against a baseline recorded before work starts, and it comes after the sales audit and the written sales process, so the enquiries it brings in have somewhere to go.

Key facts

First step
You tell us what you need, we read it and talk to you, then we send the scope, the fee and the term in writing.
Fees
Scoped after our first conversation and put in writing: our time, media spend and production on separate lines.
Terms
Agreed in writing after the first conversation. Never a default twelve months.
Reporting
Against a baseline recorded before work starts, at a cadence agreed in writing.

The order of work

Audit, then process, then channels.

Marketing is not a rival to the sales work. It is the stage of the process that fills the top, and it only pays when the stages after it are ready.

The problem

What we usually find.

  1. Activity is reported, enquiries are not

    The deck shows reach, impressions and posts. Ask how many calls and WhatsApp messages came from any of it, and nobody in the room can say.

  2. Every channel has a different vendor

    An SEO freelancer, an ads agency, a designer and a social media person, each optimising their own number and none owning the enquiry. For example, a Bengaluru clinic that pays three of them cannot say how many of last month's calls came from any one. This example is hypothetical.

  3. The website was built for the company, not the buyer

    Menu labels match departments. The page for the thing a buyer searches does not exist, so the ads and the SEO have nowhere to land.

  4. Budget is spread thin

    Small amounts go to whichever channel someone suggested last. No one of them gets enough to show a result, so the channel that would have worked never gets a fair test.

  5. Marketing and sales blame each other

    Sales says the leads are junk. Marketing says sales does not follow up. Both are right about different leads, and nobody has defined a qualified enquiry.

  6. Nothing is written down

    Who the buyer is, what they search, what they ask on the first call, why they chose you over the shop down the road. The plan lives in the owner's head, so a new hire starts from nothing.

Where to start

Start from where you are today.

Most owners come to us at one of these points. Each links to the service that usually comes first.

Services

Marketing services, grouped.

Each page says what the service is, who it is for and not for, what is included, how it runs and how it is measured.

Content, video and thought leadership

Pages, articles, video and case studies that answer buyers' questions before they call.

Show 18 more content, video and thought leadership services

Advertising and performance marketing

Google, Meta and LinkedIn campaigns run on enquiries and cost per order, not clicks.

Show 56 more advertising and performance marketing services

Who it is for

This is written for you if these sound familiar.

  • You get some enquiries, but cannot say which channel produced them
  • You pay two or three vendors for SEO, ads and social, and nobody owns the phone ringing
  • Your website describes the company, not the things buyers search for
  • You sell to buyers who search on Google, Maps or AI assistants before they call
  • You want one number to judge marketing on: enquiries by source

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

The alternatives

One team on the enquiry, instead of one vendor per channel.

Most small businesses buy marketing channel by channel, or hand it to whoever has time. Each route has its own habits, and this is how they usually differ, not a claim about any one agency.

GullySalesOne vendor per channelDoing it in-house
Who owns the enquiry numberOne team, reported against a baselineUsually each vendor owns a channelWhoever has time
Website, SEO, ads and content planned togetherUsually separate briefsDepends on who is free
Reports enquiries by sourceClicks and reach per channelIf someone sets it up
Checks what sales did with each enquiryUsually not trackedUsually not tracked
Media spend shown separately from the feeSometimes bundled

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should a small business spend on marketing?
It depends on margin, sales cycle and how much of the buying happens online. We size the budget with you from your cost per order today, and we put the media spend on its own line so you always see it separately from our fee.
Why do you want the sales side fixed before the marketing?
Because an enquiry that waits until evening for a reply is lost whichever channel produced it. The audit shows how many enquiries you already lose, and the written process gives new ones somewhere to go. If the sales side is already in order, we start on channels straight away.
How do you decide which channel to start with?
From where your buyers already look and what you can follow up properly. A local shop may start with the Google Business Profile, a trade supplier with search pages for what buyers type, and a business with no follow-up process with that process first. We write the reason down so you can disagree with it before work begins.
SEO or Google Ads first?
Ads if you need enquiries this month and the follow-up is ready. SEO if you want enquiries that keep coming after the spend stops. Many businesses run both while organic search builds, then cut ad spend as it grows.
Can you work with our existing agency or freelancer?
Yes. We can plan, brief and check their work as agreed in writing, which costs less than replacing them and often fixes the problem, which is usually direction rather than skill.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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