X (Twitter) marketing · Marketing
If your buyers talk on X, be the account they find answering.
A journalist asks a question about your sector. A customer posts a complaint and tags your company. A software buyer searches your product name and reads what strangers said. If your account is silent or unfinished, all three conclude the same thing.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
X (Twitter) marketing is the use of an X account to publish short posts and threads, join conversations, and answer customers in public. GullySales sets up the profile, writes and schedules posts for your approval, runs replies and lists, and records which enquiries began on X.
X rewards a narrow set of businesses: startups and software firms, finance and news-linked companies, and any brand with customers who already complain or ask in public. A shop, clinic, or local service in India gets enquiries from Google, WhatsApp, and Instagram instead. GullySales will say so in the first conversation if X is not worth your time.
This page covers the X account only. Several platforms at once is social media marketing. The owner's own voice is founder-led marketing, press coverage is startup PR or digital PR, and a written plan is social media strategy.
Who it is for
This is written for you if these sound familiar.
- Software and SaaS firms whose buyers and developers follow the sector on X
- Startup founders who want investors, hires, and journalists to find a live account
- Finance, technology, and media-linked companies that post commentary on current events
- Consumer brands, airlines, and apps whose customers already complain in public
- Companies that want a named person answering support questions where everyone can see
Not for
It is not the right fit if.
- Your buyers are local, and your enquiries come through Google Maps, Instagram, or WhatsApp. X will take time and return little.
- You expect a long-running account to run itself on scheduled posts. X depends on timely replies.
- You want mass replies or automated mentions sent to strangers. X treats repeated unsolicited replies as spam, and GullySales does not do it.
The problem
Does this sound like your business?
Common situations this work addresses.
“Our account has a logo and no posts”
A buyer who searches for you lands on an empty profile, a stale pinned post, or a handle that does not match your name. The account looks abandoned, and the buyer moves on.
“Customers complain about us on X and nobody replies”
A complaint with your handle in it sits unanswered while others add to it. A short public reply and a move to a private message would have closed it.
“We post when we remember, and nothing happens”
Announcements to an audience that does not exist get no reaction. Following the right accounts, joining their threads, and posting useful points builds the audience first.
“We cannot tell if X sends us anyone”
Likes and impressions look busy. Without tagged links to your site and a source field in your enquiry record, nobody can say which enquiry came from X.
What we do
The work we can include.
Each deliverable and the purpose it serves. Your written scope confirms what is included, who is responsible, and what it costs.
Profile set-up
Handle, name, bio, header image, location, and a pinned post that says what you do and where to enquire. Login stays with you, and a second person is added with your approval.
Account decision note
A short written view on whether X fits your buyers, based on where they currently enquire. If the answer is no, the note says which platform to use instead.
Posting guide and thread drafts
Post types, topics you can speak on, and what stays off the account, such as unannounced products or client names without permission. Threads are drafted for your approval before they go out.
Lists and saved searches
Private lists of customers, journalists, partners, and competitors, plus saved searches for your brand name and product terms. These show conversations to join and complaints to answer.
Public reply and complaint protocol
A written rule for what is answered in public, what moves to a direct message, and who in your team owns the resolution. Replies are drafted in your voice and use no bulk mentions.
Link and enquiry tracking
Tagged links to chosen pages on your site and a source field in your enquiry record, so an enquiry that began on X is marked as such.
Account results record
A baseline taken before work starts and a record of followers, replies, link clicks, and enquiries traced to X, reported in the format agreed in writing.
How the result is measured
- Enquiries traced to X
- Reply time to mentions and complaints
- Link clicks to chosen pages
- Complaints closed after a move to private message
- Followers who match your buyer list
- Qualified opportunities from X, confirmed by your sales team
Recorded as a baseline before work starts, so every later report has an honest comparison.
Before you decide
Agree the work. Know how to judge it.
X (Twitter) marketing: use these checks to prepare, choose the scope, and review what changes.
Bring the right evidence
Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.
Make the scope clear
Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.
Check the work in use
Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.
Know when to change course
If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.
These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.
How it works
How the X (Twitter) marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Fit check
After your requirements brief and conversation, we look at where your buyers enquire today and decide whether X deserves effort. You can stop here.
- 2
Profile and rules
We set up or repair the profile, then agree the posting guide and complaint protocol. You approve both before the first post.
- 3
Listening set-up
Lists and saved searches are built from your customers, partners, and sector. Your named person is told what to watch and who answers.
- 4
Posting and replies
Posts and replies go to you for approval. Anything that touches a complaint, a price, or a legal point is checked with the owner before it is published.
- 5
Review against the baseline
We compare enquiries from X with the baseline. You decide whether the account continues, changes, or closes.
Before you hire anyone
Do this first yourself.
Spend one evening finding out whether your buyers are on X at all before anyone sets up an account.
- Search your business name, product names, and common misspellings on X and read every result, including complaints.
- Search the names of your three closest competitors and note who replies to them and how quickly.
- Ask your last ten customers or enquirers which platform they found you on, and write the answers down.
- Check that the handle you want is free and matches your business name.
- Decide who in your team owns replies and what they may say without asking you.
- Keep the login in the company's name, not in one employee's personal email.
Judge any provider
What to ask any provider of this service.
Useful whoever you choose, including us.
- Will you tell me if X is the wrong platform for my buyers, even if that ends the work?
- Who holds the account login, and what happens to the account if we stop?
- Do you send bulk replies, automated mentions, or bought followers?
- How do you handle a public complaint, and what moves to a private message?
- How will you show which enquiries came from X rather than other sources?
- Who approves each post and reply before it goes out?
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is X worth it for a small Indian business?
Should the owner post, or should GullySales?
Is X the same as getting press coverage?
Can you reply to customer complaints for us?
Do you use bots or bulk replies?
How do we agree the cost and start?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
X (Twitter) marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.