Search engine optimisation · Marketing
More enquiries from Google, for businesses whose buyers search before they call.
Most SEO in small businesses has been touched by several people and owned by none. A developer added meta tags when the site was built. An agency built links for a year. Someone wrote blogs when there was time. Nobody can say which enquiries came from search, so nobody can say whether any of it worked.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Search engine optimisation (SEO) is the work of making your website the result Google shows when someone searches for what you sell, and turning that visibility into enquiries. GullySales runs it as one owned programme: technical fixes, pages that match real searches, your Google Business Profile, and content, reported on the enquiries it produced.
We take the whole thing as one job. We decide what your site should rank for by looking at what your buyers actually type. Then we fix the faults that stop Google reading the site, give every service its own page, and write the answers your buyers look for before they call. We report positions, traffic and enquiries together, so you can see the line from a search to an order.
SEO is slower than advertising, and nobody honest can promise a ranking date. It keeps working after the spend stops, which is why it often runs alongside Google Ads rather than instead of them.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The site ranks for your name, not your work”
Search for what you sell plus your city and the site does not appear. The pages are named after menu items, not after the problems buyers type.
“Reports show rankings, enquiries stay flat”
A monthly PDF lists keywords that moved up. Nobody can connect them to a phone call or a form fill, so the spend is impossible to defend.
“Technical faults are invisible from your desk”
Slow mobile pages, duplicate titles, pages Google cannot crawl. The site looks fine to you and to your developer, and loses to a competitor's plainer site.
“Content was written for volume, not for buyers”
Blogs on general topics bring readers who will never buy. The questions your buyers ask on the phone have no page.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Search opportunity map
A prioritised list of the searches that matter, ranked by buying intent rather than volume, with the page that should answer each one.
Technical audit and fixes
Crawlability, indexing, speed, mobile rendering, duplicate content, broken links, fixed in order of visibility impact with your developer or ours.
Page relevance work
One page per service or product, rewritten so the title, headings, copy and call to action match the search it should win.
Google Business Profile and local presence
Profile completed and kept current, categories and services set, consistent name, address and phone across directories, a location page per branch.
Authority building
Mentions and links earned from trade bodies, suppliers, customers and local press. No purchased links, because they become a liability.
Editorial plan and content
A standing calendar of pages and articles tied to the questions buyers ask at each stage, written from briefs and checked by someone who knows your trade.
Measurement
Positions, qualified traffic, Maps actions and enquiries traced to search, in one report with a plain note on what changed and what we will do next.
How the result is measured
- Qualified organic traffic, not total traffic
- Positions for the searches on the opportunity map
- Google Business Profile calls, directions and website clicks
- Enquiries traced to search, by page
- Technical faults open and closed
- Pages published against the calendar
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose buyers search on Google before they call: clinics, manufacturers, builders, professional firms, service companies
- Owners who have paid for SEO before and cannot say what it produced
- Companies spending on Google Ads who want organic enquiries to reduce that dependence over time
- Multi-branch businesses that need a page and a Maps listing for each location
- Manufacturers and exporters selling technical products that buyers research in detail
Not for
It is not the right fit if.
- You need enquiries within weeks. Run ads first; we can set those up
- Your buyers do not search online at all, for example pure tender or referral businesses
- The website cannot be edited, or a rebuild is planned and no migration is budgeted
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the search engine optimisation work runs
- 1
Audit and baseline
We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.
- 2
Decide what to rank for
We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.
- 3
Fix the foundations
Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.
- 4
Build the pages
A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.
- 5
Publish and earn mentions
Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.
- 6
Measure, report, adjust
At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does SEO take to show results?
Should we do SEO or Google Ads?
What do you need from us?
What is not included?
Can you work with our existing SEO team or agency?
What if rankings go up but enquiries do not?
How much does it cost?
How long is the contract?
Who will actually do the work?
What if we are not happy with the work?
By industry
Search engine optimisation, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Google Ads vs SEO: how to choose based on your business goalsGoogle Ads is faster and costs per click; SEO is slower and builds over time. Choose by your goal, your cash and how soon you need enquiries.
- What to do when your rankings drop: a checklist before you blame the agencyA seven-step order of checks for a sudden fall in website traffic or enquiries: tracking first, then indexing, recent site changes, seasonality and competitors, so you blame the right cause.
- Datasheets, spec sheets and a product page that engineers trustWhat an electronics maker should put in a datasheet and on the product page around it, so a design engineer can shortlist the part without calling, and when to ask for contact details.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.