Technical SEO · Marketing
Fix what stops Google from reading your site before anything else is written.
A site can read perfectly well to you and to your developer and still be invisible to Google. Slow mobile pages, duplicate page titles, images with no description, pages that are technically live but never indexed. These faults do not show up by looking at the site, only by testing it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Technical SEO is the work of fixing the faults on a website that stop search engines from crawling, reading and ranking it, from slow mobile pages to duplicate titles. GullySales runs this as the first phase of any search programme, because content written on top of a broken site rarely ranks.
We run a full technical crawl of the site, list every fault by how much visibility it costs, and fix them in that order, working with your developer or ours. Nothing in on-page SEO or content is worth doing until the site itself is readable.
This is not a one-time job. New pages, plugin updates and theme changes reintroduce faults, so most clients keep a light technical check running alongside their content and on-page work.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The site looks fine to you and fails every crawl.”
Broken links, missing tags and blocked pages do not show up when you browse the site yourself. A crawl tool finds them in minutes.
“Mobile pages load slower than buyers will wait for.”
Most enquiries now start on a phone. A page that takes seven seconds to load on mobile data loses the visitor before it finishes loading.
“Pages exist that Google has never indexed.”
A service page can be live on the site for years and still never appear in search results, because nothing tells Google it should be indexed.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Full technical crawl
Every page checked for crawl errors, broken links, redirect chains, duplicate content and indexing status.
Speed and Core Web Vitals fix list
Mobile and desktop load times measured against Google's own thresholds, with fixes ordered by impact.
Structured data setup
Schema markup added so Google and AI assistants can read your services, reviews and locations correctly.
Indexing and sitemap cleanup
An accurate sitemap submitted, dead pages removed from the index, and important pages confirmed as indexed.
Duplicate content resolution
Pages competing with each other for the same search are merged, redirected or rewritten to stop cannibalising rankings.
Fault tracker
A running list of faults found, fixed and reopened, so nothing found once gets forgotten after a site update.
How the result is measured
- Technical faults open and closed
- Mobile and desktop page speed
- Pages indexed versus pages published
- Crawl errors per month
- Core Web Vitals pass rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose site looks fine but has never ranked as expected
- Owners who have been told their site is slow but have not seen a fault list
- Sites built or redesigned by a developer with no SEO brief
- Multi-page or multi-branch sites where duplicate content is likely
- Businesses about to invest in content who want the foundation checked first
Not for
It is not the right fit if.
- The site is brand new with fewer than ten pages and no history to audit
- You need a full redesign; fixing faults on a site being replaced wastes the work
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the technical SEO work runs
- 1
Full site crawl
We crawl every page the site has, not a sample, using the same tools search engines use to read it.
- 2
Rank faults by visibility cost
Faults are ordered by how much ranking or traffic they are estimated to be costing, not by how easy they are to fix.
- 3
Fix with your developer or ours
Each fix is briefed clearly enough that any competent developer can apply it, whether that is your team or ours.
- 4
Verify the fix
We re-crawl after each batch of fixes to confirm the fault is closed, not just marked done.
- 5
Set up ongoing monitoring
A lighter recurring crawl catches new faults introduced by future site changes.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Kalessi
- Situation
- Tiles are chosen by eye. There was no store suitable for a buyer who wants to scroll through finishes on a phone, compare two of them and then order.
- What we did
- A store built for browsing
- Search work from the ground up
- Social accounts opened and kept up
- Articles that answer the real questions
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do I know if my site has technical SEO problems?
Will fixing this alone improve my rankings?
Can you work with our existing developer?
How often does technical SEO need attention?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Technical SEO, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What to do when your rankings drop: a checklist before you blame the agencyA seven-step order of checks for a sudden fall in website traffic or enquiries: tracking first, then indexing, recent site changes, seasonality and competitors, so you blame the right cause.
- How to choose an SEO agency in India: questions that separate the honest onesQuestions to put to any SEO agency before you sign: who owns the accounts, what the plan covers, what they refuse to promise and which lines in a proposal should make you stop.
- Listing a business in Mohali, Panchkula and Zirakpur as well as ChandigarhTricity buyers search the town they live in. How to decide which towns your Google profile and website can honestly claim, and what each town page needs to show.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.