Industrial equipment manufacturers
Burhani Hydroline
A hydraulics supplier was losing buyers at a slow, dated website.
Burhani Hydroline supplies hydraulics and industrial parts, and its website was dated, slow, hard to get through and broken on a phone. GullySales researched the market, rebuilt the site with the full product catalogue and an online checkout, and set up the search, technical and reporting work behind it.
The problem they brought us
Where things stood.
The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
The site ranked poorly, so organic traffic was small and buyers looking for hydraulic parts found other suppliers before they found this one.
What we did about it
The work, in the order it happened.
- 1
Research before design
Market research and a competitor review, so the rebuild answered what buyers were already comparing.
- 2
Wireframes and prototypes
Page layouts worked out for menus, speed and the phone screen before anything was built.
- 3
The full product catalogue
Every product published with a contact form on the page, so a buyer does not have to ring to get a specification.
- 4
An online checkout
An e-commerce platform with secure payment and checkout for the parts that sell without a quotation.
- 5
Search and technical work
Keyword research, on-page and technical work, an XML sitemap, SSL and page speed optimisation.
- 6
Google Business and local content
The Google Business listing verified and local content written, so nearby buyers find the company in Maps.
- 7
Reporting against the baseline
Google Analytics installed and a report on traffic, rankings and enquiries.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Search and technical work
- Google Business and local content
- Reporting against the baseline
How we work
Tell us what you need, and we start from there.
You fill in the requirements brief. We read it, then talk to you about how enquiries arrive, how fast they are answered, and where orders are lost between the two. After that we send the scope, the fee and the term in writing.
We do not publish a price. We scope the work after that first conversation and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.