Sales audit · Sales
Nobody outside the sales team can say why deals are won or lost here.
A sales team can look busy and still be losing winnable deals for reasons nobody has checked. A weak follow-up habit, a pipeline stage skipped every time, a script that has not changed since the team was half the size. Busy is not the same as effective.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A sales audit is a focused review of your sales function alone. It covers the process, the calls, the pipeline data and the people running it. It produces a written report ranked by what to fix first. GullySales runs this separately from the wider marketing side of the business, for owners who want the sales function looked at on its own.
We review the process, listen to a sample of calls, check the CRM against what actually happened, and talk to the people doing the selling. The result is a written report ranked by what is costing the most deals, not a list of every small thing observed.
This can stand alone, or follow the first conversation that starts every engagement with us. There, the wider funnel is looked at first, and this audit goes deeper into the sales side specifically.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Deals are lost and nobody asks why”
A lost deal is noted and forgotten, with no pattern ever drawn from several losses that might share the same cause.
“The pipeline looks healthy and is not”
Stages are marked complete out of habit rather than fact, so the numbers used to plan the month ahead do not reflect reality.
“Calls are never reviewed”
Recordings exist, or calls happen in person, and nobody has listened or observed with a structured eye for what is actually said.
“The same objection beats the team every time”
A specific price or competitor objection keeps coming up, and no consistent response has ever been agreed for it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Process review
How the sales process actually runs, compared with how it is meant to run.
Call sample review
A structured listen to a sample of calls, scored against what a strong call should cover.
Pipeline and CRM check
Deal stages checked against reality, to see how much the reported pipeline can be trusted.
Team interviews
Short conversations with reps and managers, to surface issues that do not show up in the data.
Scored, written report
Findings ranked by likely impact on revenue, in plain language with clear next steps.
Priority recommendations
What to fix first, whether that is training, process, hiring or tools.
How the result is measured
- Deals lost by identified cause
- Pipeline stage accuracy
- Call quality against the scoring rubric
- Objections with a consistent response
- Priority findings and their revenue impact
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that want the sales function reviewed on its own, separate from marketing
- Owners who suspect deals are being lost for reasons the team has not noticed
- Sales managers who have inherited a team and want an outside view before changing anything
- Companies about to invest in training, hiring or a new tool and want to know where the real gap is first
- Businesses comparing performance across branches or regions
Not for
It is not the right fit if.
- Businesses that have already had a thorough sales review in the last few months
- Very small teams where the owner already knows every deal in detail
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the sales audit work runs
- 1
Define scope
We agree which teams, regions or products the audit will cover.
- 2
Review process and data
The sales process and CRM data are checked against each other and against reality.
- 3
Sample calls and interviews
We listen to a sample of calls and speak with the people running the process day to day.
- 4
Score and rank findings
Every issue is ranked by its likely effect on revenue.
- 5
Deliver the report
A written report is handed over with clear priorities for what to act on first.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a revenue growth audit?
Will this feel like an inspection to the sales team?
Do you record calls to review them?
What happens after the audit?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales audit, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Why your marketing generates enquiries but few salesWhen enquiries arrive and orders do not, the loss is rarely in the marketing. Trace one month of enquiries through five points where they drop out, and fix the biggest gap first.
- How to read a diagnostic report and decide what to do firstA way to sort the findings in a sales diagnostic or audit report by effort and by orders at stake, and to decide which fixes your own team can do and which need outside help.
- What a sales process is, and why it has to leave the owner's headA sales process is the order of steps from first enquiry to repeat order. You already run one in your head; it needs writing down the day a second salesperson has to copy it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.