Blog
Straight answers to the questions owners ask us on the phone.
Why the website gets no enquiries, or how fast a new lead should hear back. Each article starts with the answer and ends with what to do next.
363 articles in 9 categories.
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Showing 12 of 363 articles to explore
- Business growth
What a monthly advertising report should contain
One page at the front: what was spent, what came in, what each enquiry and order cost, what changed, and what changes next. The forty slides behind it are an appendix.
7 min read · 21 Sept 2026 - Digital marketing
What a media proof of execution should contain
Before you argue about whether a campaign worked, establish that it ran. Photographs, tear sheets, broadcast logs and screening reports, medium by medium.
7 min read · 21 Sept 2026 - Branding and communication
What a campaign key visual is, and how to tell if yours works
The key visual is the one master artwork a campaign is cut from. Its only real test is whether it survives a square crop, a newspaper strip, a bus panel, and being seen in black and white.
7 min read · 21 Sept 2026 - Digital marketing
UTM tracking for campaigns
Five parameters decide whether your analytics can tell one campaign from another. The hard part is not the tags, it is four people tagging links four different ways.
7 min read · 21 Sept 2026 - Digital marketing
TV advertising vs OTT advertising: what are you actually buying?
Television sells slots against ratings and prices the wastage in. OTT sells impressions to chosen people and charges for the choosing. Same film, two shops.
6 min read · 21 Sept 2026 - Branding and communication
Tamil advertising creative: what actually changes
Tamil writes one way and speaks another, and the script cannot tell a b from a p. Both facts decide your line, your voice artist and the spelling of your own name.
8 min read · 21 Sept 2026 - Digital marketing
The self-declaration certificate every advertisement now needs
Since June 2024 no new advertisement may run on television, radio, print or online without one. It takes minutes, and campaigns still get held up because nobody owned it.
5 min read · 21 Sept 2026 - Branding and communication
Regional video advertising: plan the languages before the shoot
A film is the most expensive thing to redo in another language, so the language decisions belong in the script and on the shoot day. Get them wrong and the second version costs as much as the first.
7 min read · 21 Sept 2026 - Digital marketing
Radio advertising vs social media advertising: where should your money go?
Radio reaches a driver who cannot click. Social reaches a thumb that can. One buys a name people remember, the other buys the enquiry itself.
6 min read · 21 Sept 2026 - Business growth
Radio advertising in Bengaluru
Who is actually listening in this city, and where. The evening crawl, the auto driver's choice, the shop counter with FM on all day, and a signal that reaches past the city limits.
8 min read · 21 Sept 2026 - Digital marketing
QR codes for offline advertising
One code per placement, printed where somebody is standing still. A scan is a person with a phone at a place, not a lead, and a free shortener can kill your print run.
7 min read · 21 Sept 2026 - Digital marketing
Premium audience advertising strategy
No platform in India sells you verified income. Everything offered as affluence targeting is inference, and the cheapest filter you own is putting the price in the first frame.
8 min read · 21 Sept 2026
Start here
Six articles most owners should read first.
- Why your website is not generating enquiriesA website fails to generate enquiries for one of six diagnosable reasons, from no visitors to nobody answering, not because it needs a redesign.
- How quickly should your team respond to a new lead?Within five minutes during working hours, one hour outside them. The business that reaches the buyer first sets the terms of the comparison.
- Why sales teams fail to follow up with leadsSales teams stop following up when nobody owns the lead, there is no next action date and nobody checks, and all three are fixable in a fortnight.
- How much should an SME spend on marketing?Work the budget backwards from the orders you need, not forwards from a percentage of revenue. Then split it three ways and review it every quarter.
- How to choose the right CRM for a small businessWrite down your sales process first, then pick the cheapest CRM that fits it and that your team will actually open on a phone.
- SEO, AEO and GEO: what is the difference?SEO earns a place in Google's results, AEO earns the quoted answer at the top, and GEO earns a mention from an AI assistant, all from one programme.
Categories
Start from the problem you have.
- Business growth (62)Targets, marketing budgets, target markets and the yearly decisions that set how a business grows.
- Branding and communication (35)Positioning, value propositions, company profiles and case studies: how a business explains itself.
- Channel and customer growth (28)Finding and keeping dealers and distributors, and bringing customers back for the next order.
- CRM, automation and RevOps (17)Choosing, cleaning and actually using a CRM, and deciding what to automate.
- Digital marketing (59)Google and Meta ads, WhatsApp, email and where the marketing rupee actually goes.
- Industry playbooks (97)One trade at a time: clinics, hospitals, manufacturers, builders, CA and law firms, hotels and shops.
- Sales management (30)Reply time, follow-up, quotations, pipelines, targets and the numbers an owner should watch.
- SEO, content and AI search (19)Being found on Google and Maps, quoted in answer boxes and named by AI assistants.
- Websites and conversion (16)What a business website must do, what it should cost, and why enquiries do not arrive.
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