Notes for owners · Industry playbooks
How GullySales can help you build a strong online presence for your real estate business
Property buyers judge a developer on the project page, the RERA number and how fast somebody called back. We build what sits behind that.
The GullySales team · Updated 15 Sept 2026 · 6 min read
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A property buyer decides four things before you ever meet them. Whether the project is real and approved. Whether the location suits the commute and the school. What a comparable unit costs nearby, and whether the person who called back sounded organised. Online presence for a developer is therefore not a brand exercise. It is a page per project carrying the RERA number, plans and a dated construction update. It is clean listings on the portals and on Maps, and an enquiry system that gets somebody on the phone in minutes.
How property buyers actually search
They search by locality and configuration, almost never by developer name unless they already know you. "3 BHK flats in Kanakapura Road", "plots near Devanahalli", "ready to move apartments Whitefield under 1.5 crore". They search for the project name after a hoarding, a portal listing or a friend mentions it, and what they find at that moment decides whether they enquire. Many then search the project name with the word "review" or "RERA" to check whether it is safe.
That behaviour tells you what pages you need. A locality page for each micro-market you sell in. A project page for each project, findable by name. And an approvals page that says plainly which authority approved the plan and what the RERA registration number is, because a buyer who cannot find it assumes the worst.
What a project page has to contain
Most developer websites show a rendering, a tagline and a form. A buyer needs more, and the pages that produce enquiries carry all of it:
- The RERA registration number, the sanctioning authority and the khata or land title position stated plainly.
- Unit configurations with carpet area and super built-up area separately, since that is the comparison the buyer is making.
- Floor plans and the master plan as images that load on a phone, not a 30 MB PDF.
- Price as a starting range or an honest "on request", with the payment schedule explained.
- Possession date and current construction stage, with photographs dated by month.
- Distances that matter: the nearest metro station, the school, the hospital, the tech park, in minutes rather than kilometres.
- Amenities as a list, not a paragraph.
- A named sales contact, a direct number and a WhatsApp link.
- Loan approvals already in place with named banks.
Where the enquiries come from, and what each needs
| Source | What it produces | What it needs from you |
|---|---|---|
| Portals such as 99acres, MagicBricks and Housing | High volume, shared with competitors, mixed quality | A reply within minutes and a qualifying question about budget and timeline |
| Search for a locality and configuration | Fewer enquiries, much better fit | Locality pages and project pages that answer price and approval questions |
| Meta ads with a lead form | Very high volume, very low intent | Hard filtering and an outbound calling routine, not an inbox |
| Channel partners and brokers | Site visits that convert well | Same-day registration, clear brokerage terms, project collateral they can forward |
| Google Business Profile and Maps | Walk-ins at the site office and the corporate office | Correct site office hours, photographs, reviews answered |
| Referrals from existing buyers | The cheapest and best enquiries a developer gets | A referral scheme and a handover experience worth talking about |
| Hoardings, print and events | Brand recall and project name searches | A page that ranks for the project name, and a number that is answered |
The leak is almost never visibility
Most developers we meet do not have a traffic problem. They have a response problem. The enquiry arrives at eight in the evening from a portal, and the pre-sales team reaches it at eleven the next morning. By then the buyer has spoken to three other projects. Then a buyer who did visit the site is called twice and dropped, because the CRM says "not interested" when what the buyer actually said was "after Diwali".
The system that fixes this is simple and unglamorous. Every enquiry lands in one place with a source and a timestamp. One person owns the first call, with a target of ten minutes during working hours. Every conversation gets a next action with a date, including the ones that are months away. Site visit attendance is recorded and the no-shows are called again, because a booked visit that did not happen is still a live buyer.
For example, a mid-sized developer selling plotted development on the Mysore Road side of Bengaluru might receive an illustrative 400 enquiries a month across portals and Meta. Perhaps 60 of those are worth a site visit. Whether that developer books 15 visits or 40 from those 60 depends entirely on the calling discipline, not on the advertising. Those figures are an illustration of the shape of the funnel, not a benchmark.
What we do, and what we measure
On a real estate account these are not five separate jobs. Locality and project pages that rank and answer, portal and profile hygiene, and campaign creative where it is needed. Then the enquiry desk, the CRM stages that match how property is actually sold, and the follow-up sequences for buyers who go quiet. GullySales works from one office in Nagarbhavi, Bengaluru. The people who plan the campaign sit in the review on why site visits fell.
Reporting is on enquiries, response time, site visits booked, site visits attended and bookings, by source. Not impressions.
What to do next
Pick your slowest-selling project and check three things. Does its page appear when you search the project name. Is the RERA number visible on it. And how many minutes passed between the last ten enquiries arriving and somebody calling. That usually locates the problem within an hour. If you want it done properly and written down, book the free audit, a 90-minute call followed by a scored report on what to fix first.