Delhi · Locations
Delhi's best buyers live in other states and now reorder without visiting the market.
Delhi's trade runs on buyers who arrive from elsewhere. Retailers from across the north come to Old Delhi's wholesale markets before Diwali and the wedding season. More of them now reorder by WhatsApp and courier without making the trip.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
At a glance
Delhi is north India's wholesale centre, where shopkeepers from Punjab, Uttar Pradesh and Rajasthan buy in the old markets and factories from Okhla to Bawana supply dealers nationwide. GullySales builds the catalogue, reply and follow-up routine that keeps those distant buyers ordering from you and not the next shop down the lane.
Manufacturing sits on the city's edges, in Okhla and Naraina and in the newer areas at Bawana, Narela and Mundka. South Delhi is a different market again, where Saket and Greater Kailash buy private healthcare, legal advice and tuition.
Around Delhi
What is made, grown and sold in Delhi, and how it is bought.
Old Delhi's wholesale markets
Spices, dry fruit, paper, wedding goods and electrical items sold in bulk to shopkeepers from across north India, often on credit and long family relationships.
Azadpur Mandi
One of India's largest fruit and vegetable wholesale markets, feeding the capital and trading produce from across the country, including apples from Kashmir.
Bawana, Narela and Mundka
Newer industrial areas on the outer edge of the city, where small factories make goods for distributors and larger manufacturers.
Okhla and Naraina industrial areas
Garments, light engineering and printing units selling through dealer networks and to export houses.
Bharat Mandapam at Pragati Maidan
The city's main exhibition centre, home to the India International Trade Fair each November and to many trade shows where buyers meet suppliers.
Kirti Nagar
A large furniture market selling to homeowners, interior designers and retailers from across the NCR.
South Delhi
Saket, Hauz Khas and Lajpat Nagar, with private hospitals, clinics, boutiques and professional firms selling to residents who search and read reviews first.
How buyers decide
How buyers in Delhi find and choose a business
Delhi buyers switch language by market: Hindi and Punjabi in the wholesale lanes, English in the offices of South Delhi and Connaught Place. A retailer from Bareilly or Jaipur knows which shop his father bought from. A new supplier gets a trial order only if the rate and credit terms beat the old one.
The calendar is set by festivals and fairs. Stock moves before Diwali and the winter wedding season. Many buyers first meet a supplier at a fair at Bharat Mandapam, long before they visit the shop.
For a dentist or a lawyer, Delhi residents read Google reviews, then ask in their RWA's WhatsApp group before they call anyone.
The problem
Where Delhi businesses lose orders.
What we see most often in Delhi, in the words owners use on the first call.
“Buyers from Punjab and UP now order by phone and never visit”
Out-of-state retailers who once came to Delhi each season now reorder by WhatsApp. A wholesaler with no catalogue, rate list or delivery promise on the phone loses them to a supplier in their own state, or to a portal.
“The trade fair brought visiting cards, not orders”
Exhibitors at Bharat Mandapam come home with a pile of cards and follow up a handful. The buyer who met many suppliers in a week orders from the one who sent the quotation first.
“Buyers in Noida and Gurugram think we are too far”
A customer across the border searches with their own city's name and sees local results first. Delhi businesses that do not say clearly where they deliver, and how fast, lose sales they could easily serve.
What we do
What we would do for Delhi businesses.
Usually in this order, starting with whatever we rank first once we have read your brief.
Local SEO
A Google Business Profile, reviews and location pages set up so the right Delhi buyers find you on Maps and call.
Lead response and follow-up
A named person for every enquiry, a reply routine and a follow-up date on each one until it is won or closed, so Delhi buyers stop going to whoever replied first.
WhatsApp marketing and automation
Quote follow-ups, reminders and repeat-order messages on the channel Delhi customers already use.
Search engine optimisation
Pages built for what buyers actually search, so enquiries arrive from search without paying for every click.
Website design and development
A page for each thing you sell, with the call, WhatsApp and quote request one tap away.
CRM implementation and customisation
One record of every enquiry and customer, set up so your team opens it daily and the pipeline is visible.
Who it is for
This is written for these Delhi businesses.
- Auto parts and accessories dealers in Delhi
- Garment manufacturers in Delhi
- Computer and laptop dealers in Delhi
- Electrical and lighting dealers in Delhi
- Law firms in Delhi
- Hospitals in Delhi
- Any Delhi business whose buyers search, compare and call before they buy
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
Working from Bengaluru
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
The conversation, by call
No travel needed to find where orders are lost. Last month's enquiries in any format are enough.
- 2
Kick-off in person, when it helps
For sales process, CRM or dealer work, a visit to your premises can help. Whether one is needed is decided with you, and any travel is agreed in advance.
- 3
Day to day on WhatsApp
Questions, approvals and drafts in one thread, and an enquiry record both sides can see.
- 4
Review sessions in person when needed
When the plan changes direction or the team needs training, we come back.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions Delhi owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is it worth taking a stall at Bharat Mandapam?
Our customers are across the NCR. Should our pages target Noida and Gurugram too?
Our buyers are in Uttar Pradesh and Rajasthan. Should our website be in Hindi?
How much does it cost?
How long is the contract?
How soon will we see results?
Industries
Industries that cluster in Delhi.
Nearby
Cities in Delhi.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.