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Industries · Manufacturing

Your plant runs well, and the quotation you sent last Tuesday still has no reply.

Take a made-up example: a Pune job-work shop with two VMCs that is full for six weeks, then quiet for three. Its owner is good at the work and never has time to chase the drawing that arrived on WhatsApp. Most makers we talk to are not short of skill either. The enquiries come in from directories, from old customers and from a website nobody has touched, and they are answered slowly or not at all.

Tell us what you needFind your segmentor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

25 segments and 185 types of work, each with its own page.

A production engineer and factory owner review a machined component

In one paragraph

Sales and marketing for a manufacturer is the work of getting found by the people who buy, answering a request for quotation well, following up until there is a yes or a no, and winning the repeat order. GullySales does this for workshops, plants and suppliers across India, segment by segment, and starts with a brief from you.

This section has a page for each of 25 manufacturing segments, from CNC machining and casting to packaging, pharma and solar equipment, and a page for each process or product inside them. A buyer of forgings and a buyer of corrugated boxes decide in very different ways, so each page starts from how that work is actually bought.

Last updated 16 Oct 2026. Licence, certification, labelling and advertising rules for some segments, such as food, chemicals, pharma, medical devices, electrical goods and aerospace, differ and change. Those pages describe them in general terms, so check the current position with your own adviser or the regulator.

Find your segment

Start with what you make.

Search for a process or product, or choose a group to see its segments. Every segment lists its own types of work, 185 in all.

25 categories across the categories below

Machining, metal and components

5

Machinery, automation and equipment

3

Plastics, rubber, packaging and print

4

Electronics, electrical and energy

3

Automotive, aerospace and defence

2

Food, chemicals, pharma and medical

4

Textiles, furniture, construction and consumer goods

4

Manufacturing industries

Pages for the industries around the factory floor.

These pages cover a whole industry, its buyers and what to fix first, rather than one process or product.

Who we support

Who this section is written for.

  1. Job-work and contract manufacturers

    You make to the customer's drawing. Your orders depend on a few buyers, and a request for quotation that goes cold costs you a month of machine time.

  2. OEMs and brand owners who make their own product

    You sell through dealers, distributors or direct accounts. Your catalogue, your price list and your follow-up decide whether a new dealer ever places a first order.

  3. Component and product makers

    You supply parts or finished goods to assemblers and plants. Approvals, samples and vendor registration take months, and you need to stay visible while they do.

  4. Founders starting a unit

    The plant is ready or nearly ready and the order book is thin. You need a few repeat customers more than you need a hundred enquiries.

  5. Second-generation owners

    The factory has run on reputation and phone calls. You want the sales side to run on something written down, without losing the relationships that built it.

Where orders are lost

What usually goes wrong for manufacturers.

What owners tell us, in their own words.

  • “We get enquiries and win very few”

    The request arrives with half a drawing and a quantity. The quotation takes days to prepare, goes out as an attachment and is never chased.

  • “Our website says nothing about what we can make”

    Machines, materials, tolerances and certifications sit in the owner's head. A buyer who searches for the process finds the competitor's page instead.

  • “We depend on two customers”

    One changes its vendor policy and the plant is half empty. There is no steady way to find and qualify the next customer.

  • “Directory leads are a lottery”

    Calls come from people comparing ten suppliers on price. Nobody scores them, so the sales head spends the day on buyers who were never going to order.

  • “The dealer never reorders”

    A distributor orders once to try the range and then stocks something else. Nobody follows up on what sold, what did not and why.

Marketing and sales

Where marketing ends and selling begins.

They are one chain, and the sale is lost at the joins.

  1. 1

    Being found starts from the process, not the company

    A buyer searches for turned parts, die casting or control panels, not for a firm's name. Each process and product gets a page that says what you make, in what materials and for whom.

  2. 2

    The quotation is where the sale is made

    Whether the drawing was understood, whether the price and the delivery date are clear, whether anyone phones after sending it. We treat the quotation as part of marketing, because it is the moment the buyer compares you.

  3. 3

    Someone owns every open quotation

    A named person, a date for the next call and a note of what the buyer said. The nearly-won orders are the cheapest ones to win.

  4. 4

    The repeat order is counted

    Repeat orders, referrals and a customer's second part number lower what each new customer costs. We track the second order, not only the first.

India and export

Selling from India to other countries.

We work from Bengaluru and have no overseas office. What follows is how we would plan an export enquiry programme, not a claim of experience in every market.

  1. Start from the export buyers you already have

    Your first foreign orders usually come through an importer, an agent or an existing customer's overseas plant. Read your own enquiry data for the country first, then pick a channel.

  2. Documents and samples set the pace

    An overseas buyer asks for certificates, inspection reports and a sample before a purchase order. Say what you hold on the page, and say plainly that we have no overseas office. For example, a Coimbatore pump maker gets an RFQ from a trader in Dubai asking for a material test certificate and a drawing in inches. If the certificate sits in a cupboard and the reply goes out on the third day, the trader has already moved to the next name on his list.

  3. Standards and units follow the buyer's country

    Drawings in inches, a different material designation or a different safety mark can send the quotation back. The page for a new region starts from what that buyer asks for.

How to talk to us

How to start the conversation.

  1. 1

    Tell us what you make and who buys it

    The segment and sub-segment pages below are the quickest way to say it. Open the one closest to your work and tell us what you need from there.

  2. 2

    Share what you have

    Your website link, the last few quotations you sent, a customer list and a sample of recent enquiries. It does not have to be tidy.

  3. 3

    We look before we propose

    We read your brief and talk to you first. We look at where orders are lost and what to fix first before we propose anything.

  4. 4

    Scope and fee come in writing

    If you want our help, the scope, the fee and the term are put in writing after we have read your brief and spoken to you. Anything that depends on a platform or tool we have not used with you is marked as proposed until we confirm it.

FAQ

Questions manufacturers ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you work with manufacturers outside India?
We work from Bengaluru and have no overseas office. We can plan and run the marketing and the follow-up for a business that sells to other countries, starting from your own enquiry data and the buyers you already have. Anything that needs a local presence, such as a warehouse or an agent in another country, is yours to arrange.
Do you make or supply any of these products?
No. GullySales is a sales and marketing firm. We do not manufacture, trade or supply products, and we do not take a margin on your orders.
My plant does more than one process. Which page should I read?
Start with the segment page that covers most of your work, then open the page for the process or product that earns you the most. Each page says what we would do for that type, so you can tell us what you need from either.
Will you manage my IndiaMART or other directory account?
We work on the listing, the replies and the follow-up on the directories you already use, and on bringing those buyers to your own website where it makes sense. Account management for a specific platform is confirmed in the first conversation.
Can you promise more orders or a ranking?
No. Nobody honest can promise either. We record a baseline before work starts and report against it, so you can see what moved.
What does it cost?
There is no published price. The work is scoped after we have read your brief and spoken to you, and the fee is put in writing, split between our time, your media spend and any production costs.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need