The site does not make you credible
A purchase engineer with a drawing checks your website before the RFQ. If it does not say what you make, to what tolerance, for whom, and show it — the enquiry goes to the unit that does.
Sales and marketing for manufacturing units.
We build a pipeline of qualified industrial buyers, so your team spends its day quoting instead of chasing. We work with manufacturing units from our office in Bengaluru, and we start by telling you which of the three usual problems — being found, being answered, being chosen — is actually yours.
How manufacturing units are chosen
It starts with how a purchase team that arrives with a specification decides.
Buyers of a manufacturing unit do not walk in. A purchase team that arrives with a specification finds you through search, a directory, a trade show or a referral, checks whether your site makes you credible, and sends an RFQ — then decides over weeks, with several people involved. The work is being findable and believable, then answering fast and following the quote through.
So the plan for a manufacturing unit is not the plan for the business next door — and the first thing we do is check which of the three usual problems is actually yours.
What usually needs fixing
Where manufacturing units lose customers, in the order we find it.
RFQs are answered slowly, or not followed up
The quote goes out in three days and nobody calls after it. In a cycle where five suppliers are quoting, the one who answers first and follows up is usually the one who wins.
Everything depends on two or three buyers
Most manufacturing units live on a handful of accounts and have no way of finding the next one. That is a route-to-market problem, and it is fixable — dealers, export, a second sector.
What we would do
The work, for manufacturing units.
Each of these has its own page, written for manufacturing units specifically — what usually breaks, what we would do about it, and what it costs to get wrong.
Account-Based Marketing for Manufacturers
When twenty buyers make up the market, marketing is a list with a plan for each name.
Paid Ads for Manufacturers
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Content Marketing for Manufacturers
Plain answers to the questions a purchase team asks before they enquire, published where they search.
Digital Marketing for Manufacturers
The channels that bring a purchase team to a manufacturing unit, run as one plan and measured as one.
Public Relations for Manufacturers
Being written about, and being ready when something goes wrong.
Lead Generation for Manufacturers
Qualified enquiries every week, from a purchase team, at a cost you can see — and answered before they go cold.
Marketing Strategy for Manufacturers
Who you are for, what you promise, and which two channels will carry it — decided before any spend.
SEO for Manufacturers
Being found for what a purchase team actually types, without paying for every visit.
Social Media for Manufacturers
A feed built from real work, posted to a plan, for the platforms a purchase team actually decides on.
Websites for Manufacturers
A site that says what you do, for whom, where — and turns the visit into a call.
Before any campaign we look at how enquiries reach a manufacturing unit now and where they are lost. For most manufacturing units the first fix is response time, follow-up or the website — not a new channel. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
Questions
Our buyers are purchase departments. Does marketing even apply?
Yes, but not the kind most agencies sell. A purchase engineer does not follow you on Instagram; they search, check your site, and send an RFQ. Being findable, credible and fast to answer is the whole of it — and most manufacturing units are none of the three online.
We depend on two customers. Can you help us find more?
That is usually the more useful brief. Adding a sector, a region, a dealer network or an export market is a route-to-market question, and we would treat it as new-market entry rather than more advertising.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Are you in our city?
Our only office is in Nagarbhavi, Bengaluru. We work with businesses across India from there, travel for the sessions that need a room, and run the rest over calls and shared documents. We will not claim an office we do not have.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared