The site ranks for your name, not your work
Someone who already knows you can find you. A purchase team who does not, cannot — because the pages say “services” and “about us” instead of the words they search.
SEO for Manufacturers.
Search engine optimisation for manufacturing units is the work of being the result a purchase team clicks — for the exact problem, product or service they typed, in the place they typed it from. It is slower than advertising and it keeps working after the budget stops. Most manufacturing units have a site that ranks for their own name and nothing else.
Where it usually goes wrong
Where manufacturing units lose this.
Nobody arrives, so nothing else can be measured
Under a few hundred visits a month, no amount of page editing helps. This has to be fixed before the website, the forms or the follow-up can be judged.
The technical faults are invisible from your desk
Slow on a phone, pages Google cannot read, duplicate titles — the site looks fine to you and is losing rankings quietly. A crawl finds it in an hour.
What we would do
The work, in the order we would do it.
Take these in order, because search rewards patience and punishes a wrong guess slowly: the phrases a purchase team actually types have to be settled before a word is written, since a page aimed at the wrong search takes three months to prove it was the wrong search.
Decide what to rank for
The terms a purchase team actually uses, checked against what you can win — not a list of 200 keywords nobody searches.
Make the pages match the searches
A page for each thing you do, written to answer the question, with the technical faults fixed underneath it.
Win the map result
For manufacturing units selling to a catchment, the three businesses on the map get most of the calls. Being one of them is the job.
Answer the questions buyers ask
Plain articles for the questions a purchase team types before they enquire — the pages that keep bringing enquiries years later.
Nine times in ten the site ranks for the business’s own name and nothing else, because the thing you actually sell has no page of its own — it is a line on a list. Giving your two best-selling services a page each, with the place you serve in the heading, costs nothing and is usually the whole of the first month’s gain. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for manufacturing units
The rest of what we do for manufacturing units.
Account-Based Marketing for Manufacturers
When twenty buyers make up the market, marketing is a list with a plan for each name.
Paid Ads for Manufacturers
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Content Marketing for Manufacturers
Plain answers to the questions a purchase team asks before they enquire, published where they search.
Digital Marketing for Manufacturers
The channels that bring a purchase team to a manufacturing unit, run as one plan and measured as one.
Public Relations for Manufacturers
Being written about, and being ready when something goes wrong.
Lead Generation for Manufacturers
Qualified enquiries every week, from a purchase team, at a cost you can see — and answered before they go cold.
Questions
How long does SEO take?
On a sound site in an uncrowded market, something worth reporting by month six to nine. On a broken site, the first months are repair. Anyone giving you a date is guessing at an algorithm they do not control.
Should we do SEO or ads?
Ads if you need enquiries this quarter, SEO if you need them next year and want them to keep coming. Most manufacturing units eventually do both; which comes first is decided by when you need the orders.
Our buyers are purchase departments. Does marketing even apply?
Yes, but not the kind most agencies sell. A purchase engineer does not follow you on Instagram; they search, check your site, and send an RFQ. Being findable, credible and fast to answer is the whole of it — and most manufacturing units are none of the three online.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared