Pricing
We do not publish a price. We will explain the number.
A figure quoted before anyone asks what you sell is a guess with a rupee sign on it. You tell us what you need, we read it and talk to you, then we put the scope and the fee in writing before anything begins.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
GullySales sets its fee after reading your requirements and talking to you about how you sell, and puts it in writing before work begins, split into three lines: GullySales time, your media spend paid to the platforms from your own account, and production costs such as photography or development. The term is agreed in writing at the same time. There is no published price list and no default twelve-month term.
Key facts
- Price list
- None. The fee is scoped after we read your brief and talk to you, because the work differs by business.
- In writing
- Our time, your media spend and production, each on its own line.
- Terms
- Agreed in writing after the first conversation. Never a default twelve months.
- Optional paid step
- The diagnostic: a deeper analysis of your own records, at a fixed fee quoted in writing before it starts.
- Reporting
- Against a baseline recorded before work starts, on a schedule agreed in writing.
- Guarantees
- No ranking or lead-count guarantees, because nobody controls those.
Why there is no price list
The work is not the same, so the number is not the same.
Scope changes the work
One clinic in one city, or a manufacturer with dealers in six states. One language, or three. A site that works, or one that needs rebuilding first.
Media spend is yours, not ours
Ads money is paid from your own account to Google or Meta. It sits on its own line in the fee letter, so it never blurs into our fee.
The first fix is chosen after we read your brief
Reply time, follow-up and the marketing-to-sales handover are places we look early, but we pick the starting point from what you tell us, not from a standard order.
What you sign
What the fee letter looks like.
After we have spoken you get one page with three lines. Nothing is bundled, so you can see exactly what goes where.
- Line 1 · GullySales time
- The fee for the scoped work and the agreed term, written against the baseline recorded at the start.
- Line 2 · Media spend
- Paid by you, from your own account, to Google, Meta or LinkedIn. You can see and change it.
- Line 3 · Production
- Photography, video, printing or development, quoted per item before it is ordered.
- Review date
- The date renewal is decided, on the numbers against the baseline.
Cost guides
What the work typically costs in India, and what changes it.
Written so you can judge any quote, including ours.
- What television advertising costs, and why ten seconds has no fixed priceTelevision is sold in ten-second units against a channel, a feed, a time band and a programme, and each of those moves the rate independently.
- What radio advertising costs, and what moves itThe station and the time band set the rate. How many times one listener hears you in a week decides whether the money did anything.
- What radio advertising costs in BengaluruThis city's traffic makes drive time longer and dearer than the rate card suggests, and its Kannada and English stations reach two different buyers.
- What outdoor advertising costs, and what moves itA hoarding is priced as one structure at one spot, so the corridor, the direction it faces, the lighting and how long it has stood empty decide the number.
- What a newspaper advertisement costs, and what sets the numberPrint is sold by the column centimetre against one edition on one date, so the edition, the page, the day, the colour and the ad type decide the price, not the paper's name.
- What metro advertising costs, and what decides itThe city, the station, the format and the period set the rate. Which station you pick matters more than how many people pass through it.
- What influencer marketing costs in IndiaCreators price on what their work reaches, not on followers, and the fee changes completely once you want to reuse the content as an advertisement.
- What a hoarding costs in Bengaluru, and why the road decides itOuter Ring Road, the airport approach and a residential arterial are three different markets, and the permission behind the structure is part of what you are buying.
- What cinema advertising costs, and why the screen is the unitOn-screen time is sold per screen per week, so the property, the individual screen, its catchment, the format and the number of weeks set the number.
- What cinema advertising costs in Bengaluru, catchment by catchmentIn this city the screen you book decides the language, the income and the locality of the hall, and a premium multiplex and a single screen ten kilometres apart are two separate media.
- What bus advertising costs, and why the route decides itFormat and fleet size set the invoice. The routes those buses run decide whether the campaign was worth anything.
- What airport advertising costs, and what sets the rateThe terminal and the zone set the price, and arrivals and departures are quoted differently because the people standing there are different.
- What SEO costs, and what changes itSEO quotations vary tenfold because the same three letters cover four very different jobs.
- What digital marketing costs an Indian SMBThree agencies quote three numbers because each one bundles the retainer, media spend and production differently.
Before you sign anything
Three things to ask whoever you hire, including us.
What will you measure, and from what baseline?
If the answer is impressions or followers, the work is not tied to your revenue. Ask for enquiries and orders, recorded before work starts.
Who exactly will do the work?
The person on the sales call is often not the person on the account. Ask to meet whoever will actually write, build and report.
What happens if it does not work?
A good answer names the point by which you will know, and what changes then. A bad answer is a longer contract.
Before any engagement
The first step is a brief. A deeper look at your records is paid.
You tell us what you need, we read it and talk to you, and then we send the scope, the fee and the term in writing. If you want the analysis done on the records themselves, by source, product and salesperson, that is the diagnostic. Its fee is fixed and quoted in writing before anything starts, and how it relates to any later work is agreed in writing.
Questions
Questions owners ask.
Not answered here? Ask on WhatsApp or call, and you will speak to someone who does the work.
Why is there no price list?
What does the fee actually cover?
Is there a minimum engagement?
Is anything paid before the work starts?
Can we start small?
Your next practical step
Tell us what you are trying to grow, and we will explain the number.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.