Dealer development · Channel and partners
Get more out of the dealers you already have before you sign a single new one.
A manufacturer usually finds out a dealer has gone quiet when the quarterly numbers land, weeks after the actual drop happened. The dealer still stocks the product. It sits behind the counter while a competitor's poster hangs in front of it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Dealer development is the ongoing work of improving how much your existing retail-facing dealers sell, through visibility at the counter, scheme compliance and regular visits. GullySales runs the visit cadence, the scorecards and the scheme tracking so dealer sales grow without adding a single new outlet.
Dealer development is the discipline of visiting, scoring and supporting the dealers you already have. The ones with potential get more attention. The ones falling behind get caught early. It is separate from recruiting new dealers, or from managing the distributor who supplies them. In a territory that already has coverage, this is the fastest way to grow sales.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Every dealer gets the same visit, the strong ones deserve more”
A dealer doing ten times the volume of another gets the same monthly call. Nobody has ranked the network by potential, so attention is spread thin instead of pointed at where it pays.
“Schemes are announced and nobody checks who claimed them”
A festival scheme goes out to every dealer on the list. Three months later, nobody can say which dealers actually pushed it and which just banked the margin.
“Your product is stocked but not visible”
The dealer carries the line because the distributor pushed it. It sits on a bottom shelf with no poster, no standee and no reason for a walk-in customer to ask for it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Dealer scorecard
Every dealer in the network ranked on volume, growth, scheme compliance and visibility, updated on a set cycle.
Visit and call cadence
A structured plan for who visits which dealer, how often, and what gets checked and recorded each time.
Scheme tracking
Every scheme mapped to who claimed it and what it produced in additional orders, not just who was informed.
Point of sale support
Posters, standees and counter material placed and checked, so the product is visible where the buying decision happens.
Dealer meets and communication
Regular contact through calls, WhatsApp groups or in-person meets that keep dealers informed and heard, not just chased.
How the result is measured
- Secondary sales by dealer
- Scheme claim rate
- Active versus dormant dealers
- Visit compliance against plan
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers with an established dealer network and flat secondary sales
- Brands where a handful of dealers account for most of the volume and the rest are passive
- Businesses running trade schemes that dealers are not claiming or complying with
- Companies that visit dealers rarely and rely on the distributor to relay what is happening
Not for
It is not the right fit if.
- You have no dealer network yet. Start with channel partner recruitment
- Your dealers are actually distributors carrying stock for a wider territory. That is distributor development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the dealer development work runs
- 1
Audit the network
A review of the current dealer list, visit records and scheme history to find where the gaps actually are.
- 2
Rank and prioritise
Dealers scored by potential and current performance, so effort goes to the accounts most likely to move.
- 3
Build the cadence
Visit schedules, scheme communication and point of sale support put on a fixed calendar.
- 4
Report and adjust
Enquiry and order movement reported by dealer, and the plan changed for the ones not responding.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from managing our distributor?
Do you visit dealers yourself?
How is the fee structured for this?
Can this include the dealers of just one distributor, not the whole state?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Dealer development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Selling Coimbatore pumps and motors: one pack for dealers, another for institutional buyersDealers buy on the rate list, stock and service support; institutional buyers buy on data sheets, certificates and references. Keep two packs, and never let the dealer rate list reach a builder.
- When your dealer network stops at the district borderHow a Maharashtra manufacturer finds the districts where buyers already ask for its product but no dealer stands, and decides where the next dealer goes and where to wait.
- Selling Ludhiana knitwear and Jalandhar sports goods to dealers in other statesWhy a dealer in another state goes quiet after you send a rate, and the three things to send together on WhatsApp instead: a phone-sized catalogue, a dated rate list and a sample route.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.