Channel partner recruitment · Channel and partners
Sign the dealers who can move your product, not just the ones who called first.
Most channel recruitment in Indian businesses happens by accident. A distributor calls because a competitor dropped them, or a dealer is added because a salesman knows the family. Nobody checks whether the candidate has the stockholding capacity, the reach or the appetite to carry the line.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Channel partner recruitment is the work of finding, checking and signing dealers, distributors and franchisees who can sell your product in a territory you do not cover directly. GullySales builds the shortlist, checks each candidate against a fit profile, and carries the pitch through to a signed agreement.
We treat recruitment as a search, not a favour. We write down what a good partner looks like for your product and territory, then build a list of real candidates. We run the first meetings and carry the paperwork through to a signed agreement, so every new name on your partner list was chosen.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Your last three dealers were added on a phone call”
Nobody checked their stockholding capacity, their existing lines or whether they wanted to push your product. Two of the three barely order after the first month.
“You do not know who the good candidates are in a new territory”
You know your product. You do not know which stockist in Coimbatore or which hardware dealer in Nagpur has the reach and the reputation to carry it.
“Recruitment conversations stall on terms nobody has written down”
Margin, credit period and scheme come up in the first call and there is no answer ready, so the candidate loses interest before the second meeting.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Partner fit profile
A written description of the stockholding capacity, existing lines, reach and reputation a partner in this territory needs, so every candidate is checked against the same bar.
Territory candidate list
Named dealers, distributors or stockists in the target territory, sourced from trade contacts and field visits, not a scraped directory.
Pitch and terms document
Margin, credit period, minimum order quantity and scheme terms written down before the first conversation.
First meetings and negotiation
We run or sit in on the first calls and visits, present the terms and handle the back and forth on quantity and credit.
Signed agreement and handover
The agreement drafted and signed, and the new partner handed to your team with a first order plan in place.
How the result is measured
- Candidates approached
- Meetings held
- Partners signed
- First order value from new partners
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and brands opening a new state, district or territory
- Businesses replacing a partner who underperformed or exited
- Companies that have grown by word of mouth and never built a proper partner list
- Brands moving from direct sales to a dealer or distributor network for the first time
Not for
It is not the right fit if.
- You already have full coverage and the gap is performance, not headcount. Look at dealer development or distributor development instead
- You need one partner in one city this week. This is a search process, not a same-day fix
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the channel partner recruitment work runs
- 1
Understand the gap
We map where your coverage is thin and what kind of partner, dealer, distributor or franchisee fills it.
- 2
Build the candidate list
We identify and screen real businesses in the territory against the fit profile.
- 3
Pitch and negotiate
We present the opportunity, terms and support on offer, and work through what comes back.
- 4
Sign and hand over
Agreement signed, first order placed, and the partner introduced to your sales and support team.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does it take to sign a new dealer or distributor?
Do you negotiate margin and credit terms for us?
What if a partner we sign does not perform later?
Can this work for one city rather than a whole state?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Channel partner recruitment, written for your industry.
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Read before you buy
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- Interior designers and architects as a channel for tiles, fittings and paintsWhen a tile, bath fittings or paint seller should court interior designers and architects, and what its trade programme page needs: who qualifies, samples, project registration and a quote path that protects the designer.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.