Channel partner recruitment · Channel and partners
Sign the dealers who can move your product, not just the ones who called first.
Most channel recruitment in Indian businesses happens by accident. A distributor calls because a competitor dropped them, or a dealer is added because a salesman knows the family. Nobody checks whether the candidate has the stockholding capacity, the reach or the appetite to carry the line.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Channel partner recruitment is the work of finding, checking and signing dealers, distributors and franchisees who can sell your product in a territory you do not cover directly. GullySales builds the shortlist, checks each candidate against a fit profile, and carries the pitch through to a signed agreement.
We treat recruitment as a search, not a favour. We write down what a good partner looks like for your product and territory, then build a list of real candidates. We run the first meetings and carry the paperwork through to a signed agreement, so every new name on your partner list was chosen.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Your last three dealers were added on a phone call”
Nobody checked their stockholding capacity, their existing lines or whether they wanted to push your product. Two of the three barely order after the first month.
“You do not know who the good candidates are in a new territory”
You know your product. You do not know which stockist in Coimbatore or which hardware dealer in Nagpur has the reach and the reputation to carry it.
“Recruitment conversations stall on terms nobody has written down”
Margin, credit period and scheme come up in the first call and there is no answer ready, so the candidate loses interest before the second meeting.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Partner fit profile
A written description of the stockholding capacity, existing lines, reach and reputation a partner in this territory needs, so every candidate is checked against the same bar.
Territory candidate list
Named dealers, distributors or stockists in the target territory, sourced from trade contacts and field visits, not a scraped directory.
Pitch and terms document
Margin, credit period, minimum order quantity and scheme terms written down before the first conversation.
First meetings and negotiation
We run or sit in on the first calls and visits, present the terms and handle the back and forth on quantity and credit.
Signed agreement and handover
The agreement drafted and signed, and the new partner handed to your team with a first order plan in place.
How the result is measured
- Candidates approached
- Meetings held
- Partners signed
- First order value from new partners
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and brands opening a new state, district or territory
- Businesses replacing a partner who underperformed or exited
- Companies that have grown by word of mouth and never built a proper partner list
- Brands moving from direct sales to a dealer or distributor network for the first time
Not for
It is not the right fit if.
- You already have full coverage and the gap is performance, not headcount. Look at dealer development or distributor development instead
- You need one partner in one city this week. This is a search process, not a same-day fix
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the channel partner recruitment work runs
- 1
Understand the gap
We map where your coverage is thin and what kind of partner, dealer, distributor or franchisee fills it.
- 2
Build the candidate list
We identify and screen real businesses in the territory against the fit profile.
- 3
Pitch and negotiate
We present the opportunity, terms and support on offer, and work through what comes back.
- 4
Sign and hand over
Agreement signed, first order placed, and the partner introduced to your sales and support team.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does it take to sign a new dealer or distributor?
Do you negotiate margin and credit terms for us?
What if a partner we sign does not perform later?
Can this work for one city rather than a whole state?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Channel partner recruitment, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.