Partner programme design · Channel and partners
Write down your channel's rules once, instead of negotiating them with every new partner.
Businesses that have grown a channel over several years usually have a set of unwritten habits rather than a programme. Margins were set partner by partner, support was given based on who asked loudest, and nobody could produce a single document explaining how the whole thing is meant to work.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Partner programme design is the work of building the master structure that governs every dealer, distributor, franchisee or reseller relationship: tiers, margins, support and expectations. GullySales writes the whole programme as one document so every partner conversation starts from the same, defensible rules.
This service builds that document from scratch, or rebuilds it where it has drifted. It sets the tiers a partner can sit in, what each tier earns and gets, and the rules that apply to everyone equally. It is the foundation other channel services, from partner onboarding to partner compensation, are built on.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Two partners doing the same volume get different terms”
One negotiated well three years ago, another accepted the first offer, and now any comparison between them is uncomfortable and unresolved.
“Nobody can explain the tier structure out loud”
Ask what separates a gold partner from a silver one and you get a different answer from three people in the business.
“New regions invent their own version of the programme”
A region that grew independently built its own margin and support rules, and reconciling it with head office terms is now overdue and awkward.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Programme architecture document
Tiers, eligibility, margins and support levels defined in one place, replacing scattered emails and memory.
Margin and scheme framework
A consistent structure for what each tier earns, tied to volume, coverage or another fair measure.
Support entitlement by tier
What marketing, training and account support each tier receives, so entitlement is clear rather than negotiated case by case.
Partner agreement template
A standard agreement reflecting the programme, ready to issue to new and renewing partners.
Rollout and communication plan
A way to introduce the new or revised programme to existing partners without triggering a wave of individual renegotiation.
How the result is measured
- Partners on standard versus legacy terms
- Margin consistency across the tier structure
- Time to answer a new partner's terms questions
- Partner satisfaction with programme clarity
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with several years of channel partners on inconsistent, undocumented terms
- Companies about to scale a partner network and wanting rules in place before it grows further
- Brands merging or restructuring after different regions built their own local channel rules
- Businesses that keep fielding the same terms questions from partners with no reference document
Not for
It is not the right fit if.
- You have one or two partners and a formal programme would be more structure than the relationship needs
- You need day-to-day management of an existing programme, not its design. That is partner relationship management
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the partner programme design work runs
- 1
Audit current terms
Every existing partner's actual terms reviewed to see how far practice has drifted from any stated policy.
- 2
Design the structure
Tiers, margins and entitlements designed to be fair, defensible and simple enough to explain in one page.
- 3
Document and template
The programme written up with a standard agreement partners can be moved onto.
- 4
Roll out
The programme communicated and existing partners transitioned on an agreed timeline.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will existing partners have to accept worse terms?
How long does designing a full programme take?
Does this include the technology to run the programme?
Can this be done for just one partner type, such as distributors?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Partner programme design, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- System integrators and OEMs: should you sell through them or to the end user?If you make automation products, integrators and machine builders bring projects but own the plant relationship; this sets out which orders to route through them, which to sell direct, and the rules that stop the two clashing.
- Working with channel partners and brokers without losing the buyerHow a developer decides who owns the buyer, registers a partner's lead, settles a duplicate and keeps the relationship, so channel partners bring buyers instead of only taking commission.
- Interior designers and architects as a channel for tiles, fittings and paintsWhen a tile, bath fittings or paint seller should court interior designers and architects, and what its trade programme page needs: who qualifies, samples, project registration and a quote path that protects the designer.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.