Channel governance and conflict management · Channel and partners
Stop your own partners from underselling each other in the same territory.
When two dealers serve overlapping areas, or a distributor sells online at a price that undercuts its own dealers, the result is not competition. It is partners fighting each other, while a competitor's brand looks calmer by comparison. Left unmanaged, the strongest partner usually wins by breaking the rules fastest.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Channel governance and conflict management is the set of rules and escalation processes that prevent partners from undercutting each other, crossing into another partner's territory, or exploiting a policy gap. GullySales writes the governance rules and manages the escalation when a genuine conflict arises.
Governance sets the rules before conflict happens: who can sell where, how pricing floors are protected, and what happens when a partner crosses a line. Conflict management is what runs when a dispute reaches you anyway, with a process instead of a judgement call made under pressure.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Two dealers are quietly at war over the same customers”
Territories overlap by accident of history, and both dealers now undercut each other rather than compete against other brands.
“Your own website sells below the dealer price”
An online store set up for convenience now competes directly with the same dealers who are meant to be your primary channel, and they have noticed.
“There is no process when a partner complains about another”
A complaint about undercutting or territory poaching reaches you with no policy to point to, so the resolution feels arbitrary whichever way it goes.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Territory and channel rules
Clear, written rules on who can sell where, including how online and offline channels are meant to coexist.
Minimum advertised price policy
A pricing floor policy that protects partner margin without you setting every partner's retail price directly.
Escalation process
A defined path for a partner to raise a conflict and for it to be investigated and resolved fairly.
Conflict case handling
Active support in investigating and resolving a specific dispute already in progress, not just future policy.
Policy communication
Rules explained clearly to all partners, so nobody can claim they did not know the boundary existed.
How the result is measured
- Active disputes open
- Time to resolve a raised conflict
- Repeat conflicts from the same partners
- Policy awareness across the network
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Networks with overlapping dealer or distributor territories
- Businesses selling through both a physical channel and their own online store, creating price conflict
- Companies where one partner has complained about another undercutting them
- Multi-tier channels, such as distributor to dealer, where the rules of who sells to whom were never written down
Not for
It is not the right fit if.
- Your network has a single partner per territory with no overlap and no online channel competing with it
- The issue is a single partner's poor performance, not a conflict between partners. That is dealer or distributor development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Map the conflict points
Territory overlaps, channel gaps and past disputes reviewed to find where rules are missing or unclear.
- 2
Write the governance rules
Territory, pricing and escalation policy drafted in plain language partners can actually follow.
- 3
Communicate and adopt
Rules issued to the network with a clear effective date and any transition period needed.
- 4
Handle disputes as they arise
An ongoing process for investigating and resolving conflicts against the written rules.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you help with a conflict we are dealing with right now?
How do you set a minimum price without breaking competition law?
Will partners resist new territory rules?
Does this cover conflict between our own sales team and channel partners?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Channel governance and conflict management, written for your industry.
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Often bought with this, or instead of it.
Read before you buy
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- Dealers or direct for machines: who should sell, and who should serviceSelling a machine and servicing it are two jobs that can go to different hands. How to split them between you and a dealer, and keep the buyer's relationship with you either way.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.