Dealer and distributor audits · Channel and partners
Check which dealers are actually selling and paying before you appoint more.
Ask most manufacturers how their dealer network works and you get the plan: stock norms, 45-day credit, every taluk covered. Ask how it performed last quarter and the answer is vaguer. Meanwhile, one distributor may be sitting on six months of slow stock while another runs 120 days overdue.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A dealer and distributor audit is a one-time review of how your channel network is really performing, covering stock, credit, coverage and secondary sales. GullySales runs the audit from your own order, stock and payment data and delivers a written, ranked report, so you know which dealer or territory to act on first.
We check each assumption against the data you already hold. Every finding is scored and ranked by what it costs you, and written down, so the next decision rests on numbers rather than on what the area sales manager remembers.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody has checked stock norms against actual movement in years”
Partners are assumed to be holding the agreed stock levels, but nobody has compared what is ordered against what is actually selling out.
“Credit exposure has crept up without anyone tracking it”
Payment terms drift from invoice to invoice, and the total outstanding across the network is larger than anyone realised.
“Coverage gaps are known anecdotally, not documented”
Sales staff mention that a particular area is weak, but nobody has mapped exactly where coverage is thin and by how much.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Stock and secondary sales check
Stock norms compared against actual sales-out data to find where inventory is building up unsold.
Credit and payment review
Outstanding balances and payment terms reviewed against agreed policy across the network.
Coverage and territory check
Actual coverage mapped against demand, confirming or correcting the anecdotal view of where gaps exist.
Compliance and scheme review
Scheme claims and policy compliance checked partner by partner, not assumed from head office reporting.
Scored, written report
Findings ranked by what to act on first, delivered as a plain report rather than a folder of spreadsheets.
How the result is measured
- Stock ageing identified
- Credit exposure against policy
- Coverage gap by territory
- Compliance issues found
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and brands with 20 or more dealers whose network nobody has reviewed as a whole in over a year
- Owners about to appoint new distributors or launch a scheme who want to know what the current network is doing first
- A second-generation owner or new sales head taking over a network built on the previous person's relationships
- Businesses where the sales team blames dealers, dealers blame supply, and nobody has checked either against the data
Not for
It is not the right fit if.
- You already have current, reliable data on stock, credit and coverage across the network
- You need ongoing management, not a point-in-time check. Look at dealer development or distributor development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Scope the audit
A free initial call to agree what data is available and which parts of the network need the closest look.
- 2
Gather and check data
Stock, credit, coverage and compliance information gathered and checked against agreed policy.
- 3
Score and rank findings
Every issue found ranked by its impact, so the report leads with what matters most.
- 4
Deliver and plan next steps
A written report, with a recommendation on which follow-on work, if any, addresses each finding.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does a channel audit take?
Do you need to visit every partner in person?
What happens after the audit?
Is this the same as the first conversation with GullySales?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Dealer and distributor audits, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Dealer credit in building materials: how to set limits and follow up duesA decision rule for setting a credit limit on each building material dealer, plus a follow-up routine that treats collection as part of selling, not a chase left to accounts.
- Dealer and distributor audits: what to check and how to askA one-page dealer audit sheet covering stock, display, pricing, claims, complaints and paperwork, plus the words to use so the visit feels like support and not a raid.
- A distributor took your stock and has gone quiet: how to follow up without beggingWhen a distributor takes a first lot and does not reorder, the stock is usually slow at the shop. How to find out what is moving, what to offer and when to visit.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.