Dealer and distributor audits · Channel and partners
Check which dealers are actually selling and paying before you appoint more.
Ask most manufacturers how their dealer network works and you get the plan: stock norms, 45-day credit, every taluk covered. Ask how it performed last quarter and the answer is vaguer. Meanwhile, one distributor may be sitting on six months of slow stock while another runs 120 days overdue.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
A dealer and distributor audit is a one-time review of how your channel network is really performing, covering stock, credit, coverage and secondary sales. GullySales runs the audit from your own order, stock and payment data and delivers a written, ranked report, so you know which dealer or territory to act on first.
We check each assumption against the data you already hold. Every finding is scored and ranked by what it costs you, and written down, so the next decision rests on numbers rather than on what the area sales manager remembers.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Nobody has checked stock norms against actual movement in years”
Partners are assumed to be holding the agreed stock levels, but nobody has compared what is ordered against what is actually selling out.
“Credit exposure has crept up without anyone tracking it”
Payment terms drift from invoice to invoice, and the total outstanding across the network is larger than anyone realised.
“Coverage gaps are known anecdotally, not documented”
Sales staff mention that a particular area is weak, but nobody has mapped exactly where coverage is thin and by how much.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Stock and secondary sales check
Stock norms compared against actual sales-out data to find where inventory is building up unsold.
Credit and payment review
Outstanding balances and payment terms reviewed against agreed policy across the network.
Coverage and territory check
Actual coverage mapped against demand, confirming or correcting the anecdotal view of where gaps exist.
Compliance and scheme review
Scheme claims and policy compliance checked partner by partner, not assumed from head office reporting.
Scored, written report
Findings ranked by what to act on first, delivered as a plain report rather than a folder of spreadsheets.
How the result is measured
- Stock ageing identified
- Credit exposure against policy
- Coverage gap by territory
- Compliance issues found
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and brands with 20 or more dealers whose network nobody has reviewed as a whole in over a year
- Owners about to appoint new distributors or launch a scheme who want to know what the current network is doing first
- A second-generation owner or new sales head taking over a network built on the previous person's relationships
- Businesses where the sales team blames dealers, dealers blame supply, and nobody has checked either against the data
Not for
It is not the right fit if.
- You already have current, reliable data on stock, credit and coverage across the network
- You need ongoing management, not a point-in-time check. Look at dealer development or distributor development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Scope the audit
A free initial call to agree what data is available and which parts of the network need the closest look.
- 2
Gather and check data
Stock, credit, coverage and compliance information gathered and checked against agreed policy.
- 3
Score and rank findings
Every issue found ranked by its impact, so the report leads with what matters most.
- 4
Deliver and plan next steps
A written report, with a recommendation on which follow-on work, if any, addresses each finding.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does a channel audit take?
Do you need to visit every partner in person?
What happens after the audit?
Is this the same as the free initial audit GullySales offers?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Dealer and distributor audits, written for your industry.
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- How to measure dealer and distributor performanceBilling tells you what a dealer bought, not what they sold, so a scorecard on secondary sales, coverage and payment days shows who works the market.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.