Partner onboarding · Channel and partners
A dealer signs, gets a box of brochures, and never places an order; fix that first.
Signing a partner is the easy part. Many businesses treat the signature as the finish line, hand the new partner a price list, and wonder three months later why no orders have come in.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Partner onboarding is the structured process of setting up a newly signed dealer, distributor or reseller with the systems, stock, training and first orders they need to start selling. GullySales runs the first ninety days so a signed agreement turns into an active, ordering partner.
Onboarding is what happens between the signature and the first steady order pattern. That means setting up systems access, agreeing the first stock order, training whoever will sell the product, and checking in often enough to catch problems before they become silence. It is separate from recruitment, which stops at the agreement, and from ongoing development, which is a longer relationship.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A signed agreement sits in a folder with no first order plan”
Nobody agreed what the partner's opening stock order should look like, so it either does not happen or happens with the wrong products.
“The partner's staff have never actually sold this product”
A dealer's counter staff are experts on three other brands and have had no training on yours, so they default to what they know.
“Nobody checks in until the first review meeting, months later”
By the time anyone asks how it is going, the partner has already formed an opinion about whether this was worth their shelf space.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Onboarding checklist and timeline
A set sequence for the first ninety days covering systems access, stock order, training and check-ins, so nothing is left to memory.
First stock order plan
An agreed opening order based on the partner's expected demand, not a generic minimum order quantity.
Product and pitch training
Staff at the partner trained on the product, the pitch and where it fits against what they already sell.
Systems and portal setup
Access to order placement, pricing and any partner portal set up and confirmed working before the first order.
Thirty, sixty and ninety day check-ins
Structured calls at fixed points to catch stock issues, training gaps or hesitation early.
How the result is measured
- Time from signature to first order
- Order value in the first ninety days
- Training completion at the partner
- Reorder rate after the opening order
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses that sign new dealers or distributors regularly and see inconsistent early performance
- Companies where new partners go quiet for months after the agreement is signed
- Franchise and reseller models where the first ninety days decide whether the location survives
- Brands adding partners in a new territory who have never sold this product line before
Not for
It is not the right fit if.
- You are still deciding who to sign. That is channel partner recruitment
- The partner has been active for over a year. This is ongoing development, not onboarding
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the partner onboarding work runs
- 1
Kick off
The onboarding plan agreed with the partner in the first week, including who does what by when.
- 2
Set up and train
Systems access, pricing and product training completed before the first order is placed.
- 3
Place and support the first order
The opening order agreed and placed, with support on display, pricing or launch activity if needed.
- 4
Review at ninety days
A formal check on order pattern, stock movement and any issues, with a decision on moving to ongoing development.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How long does onboarding take?
Who trains the partner's staff, you or us?
What happens after the ninety days?
What if the first order does not move?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Partner onboarding, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What an installer or EPC firm asks a solar equipment supplier before the first orderThe questions a solar installer or EPC firm puts to a new equipment supplier, in the order they ask them, with answers a supplier should have written down before the call.
- A distributor onboarding pack for a consumer product: what goes in the folderA short onboarding pack of price list, product notes, claim steps and one named contact answers the questions your sales team keeps repeating. Here is what goes in, page by page.
- Choosing a local agent or distributor in a new state: three checks before you signHow to choose an agent or distributor in a new state: check what the agent sells today, whose customers they really hold, and whether they will share every enquiry with you, before anything is signed.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.