Gully Sales maps how your channel actually works, selects a partner portal or PRM that fits its size, and configures deal registration, documents, onboarding, claims and scorecards so the programme runs in a system.
Gully Sales Private Limited implements partner portals and PRM systems for Indian SMBs selling through dealers, distributors and resellers.
In one paragraph
Partner portal and PRM implementation puts your channel programme into a system your partners can use. Gully Sales maps what partners have to do, selects a platform suited to your size, configures deal registration, onboarding, documents, claims and scorecards, connects it to your CRM, and trains both sides so it is still used a year later.
The problem
Most Indian SMBs run a real channel on tools never built for one. A dealer asks for the current price on WhatsApp. A reseller emails to claim a customer, and someone either remembers the earlier email or does not. The partner list is a spreadsheet on one laptop, the agreements are in a drawer, and the artwork sits in a folder no partner can reach. This works while there are twelve partners and one person who remembers everything. It stops working shortly after that.
Why it persists. Nobody decides to run a channel on WhatsApp. It grows there because each message was quicker than opening a system, and because the last software the business bought was never adopted. PRM products also look built for companies with a thousand partners and a full-time administrator, so the proposal is filed under later. Meanwhile the workarounds stay invisible. They cost hours rather than money, and the hours are spread across everybody.
If it stays unresolved. The manual layer usually breaks just after a good recruitment year. Partner questions go unanswered, protection disputes multiply, claims age, and capable partners drift to a brand that is easier to trade with. The channel then stops growing with the number of partners and starts growing only with the headcount you add to serve them.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
Gully Sales controls the requirements, platform selection, configuration, integration, training and handover. Whether partners sell more depends on your programme, products, terms and the team running the channel. We build the system your programme needs; we do not promise partner revenue.
Who it is for
What Gully Sales does
Channel process and requirements mapping
We follow every routine interaction a partner has with you today: asking a price, placing an order, claiming a customer, requesting artwork, sending a claim, reporting secondary sales. Each is recorded with who handles it, how long it takes and where it breaks. That map becomes a requirements list, split into what the portal must carry on day one, what can wait, and what stays a phone call.
Platform selection and fit
We shortlist the realistic options: a dedicated PRM product, the partner portal module of the CRM you already run, a portal built on your website, or a staged combination. Each is assessed against your partner count, the workflows you need, regional language and mobile use, the licence model, integration with your CRM or ERP, and how much administration it demands afterwards.
Partner records and the data model
We design the partner record and then build it: legal entity, branches, contacts and their roles, territory, segment, tier, agreement and its dates, registration and tax details, credit terms, documents, and the history of everything raised. Existing data is cleaned, de-duplicated and migrated from spreadsheets, inboxes and files, and gaps are listed so somebody can chase them.
Recruitment and onboarding workflows
The portal carries your partner proposition and tier benefits on its front page, an application form for prospective partners, and a screening route from enquiry to approved record. Onboarding then runs as a tracked checklist: agreement, documents, credit setup, catalogue and price list access, first training, first stock or first opportunity, each with an owner and a due date.
Deal registration and lead distribution
We configure the registration form, the duplicate and conflict check, the approval route and its service level, the protection period, expiry and renewal, and what happens when two partners claim the same customer. Leads you generate are distributed to partners by rule, with acceptance, follow-up status and outcome captured, so an unworked lead can be taken back.
Enablement library and partner communication
Price lists, catalogues, technical datasheets, artwork, presentations, training material and policy documents are published in one library, versioned, and released by tier, region and language. Announcements, price revisions and scheme notices go out through the portal with a record of who received and opened them, and a searchable archive replaces the forwarded message.
Incentive, claim and fund workflows
Schemes, rebates, co-operative marketing and market development funds are turned into forms and approval routes: what a partner claims, the evidence attached, who checks it, who approves, what the turnaround is, and how the settlement is recorded. Scheme rules and current offers are published in the portal so a partner can see what is running and what has been earned so far.
Scorecards, reporting, roles and integration
We build the partner-facing scorecard and your internal dashboards for coverage, activity, registered pipeline, cycle times and claim ageing. Roles and permissions are set so partners see only their own records and each internal team sees what it needs. The portal connects to your CRM, and to order data where it exists, so partner deals and sell-through land in the same reporting as direct sales.
How it runs
Free audit and channel review
A working session with the people who deal with partners every day. We look at the partner list, the terms in force, how a price request, a registration and a claim are handled now, what systems you already own, and what your channel manager spends the week doing. We also establish whether a portal is the right next step or whether the programme has to be settled first.
Process mapping and requirements
We document each partner-facing process end to end, with the people who run it, and separate what the system must carry from what should stay human. Two or three partners are interviewed as well, because the way a dealer describes the same process is rarely the way head office describes it. Requirements are then prioritised into day one, later and out of scope.
Platform selection
We shortlist options against the requirements, run demonstrations with the vendors, test the awkward cases from your own channel rather than the vendor's sample data, and check integration, language, mobile use and the administration each option needs. You receive a comparison and a recommendation with reasoning, and you hold the licence relationship directly with the vendor.
Configuration and build
The partner record, roles and permissions, workflows, forms, library structure, scorecards and notifications are configured to the agreed design. Anything the platform cannot do is either dropped, redesigned or replaced with a documented manual step, so nothing silently goes missing between the requirements document and the live system.
Data migration and integration
Partner data is cleaned, de-duplicated and loaded, agreements and documents are attached, and the portal is connected to your CRM, and to order or ERP data where it is available. We reconcile the migrated records against your own list before anyone relies on them, and any gaps are listed for your team to complete.
Pilot with a partner group
A small group of partners, usually a mix of one strong, one average and one distant partner, uses the portal for a few weeks on real transactions. We watch where they hesitate, where they call instead of clicking, and what they ask for, then adjust forms, wording and workflows before the whole network sees it.
Launch, training and adoption
Partners are onboarded onto the portal in waves, with a short guide and a live session in the language they work in. Your team is trained as administrators and approvers. Crucially, we agree which old routes close and when, because a portal running alongside an open WhatsApp group is a portal nobody has a reason to use.
Handover and review
You receive the administrator runbook, the configuration record and the reporting pack, and we work through them with the person who will own the system. Thirty and ninety days after launch we review adoption, cycle times and the requests coming from partners, and make the adjustments the first months always produce.
Ways to work with us
Portal readiness assessment
The process map, requirements and platform recommendation, with no build. Useful when you want to know what a portal would carry, what it would demand of your team, and whether the programme is settled enough to put into a system.
Full portal or PRM implementation
The complete method: requirements, platform selection, configuration, data migration, CRM integration, pilot, partner launch, training and handover, ending with your team administering the system themselves.
Rescue of a system already bought
For a PRM or CRM partner portal licensed months ago and never adopted. We audit the configuration against how your channel works, rebuild what is wrong, migrate the data properly and relaunch it to partners with a real adoption plan.
Implementation with channel operations support
The implementation, then a Gully Sales consultant alongside your channel owner for the first quarters: registration approvals, claim turnaround, adoption chasing, scorecard reviews and the configuration changes the early months call for.
Why Gully Sales
We configure for the channel you run, not the one software imagines.
Your dealers work from a phone, between customers, often in a regional language, and many still prefer a call. A portal that ignores that is a licence renewal nobody can justify. We design around how your partners actually trade.
We map the process before anyone looks at a product.
Requirements come from following real partner interactions and talking to partners themselves. The platform is chosen against that map, which is also why our recommendation is sometimes a module you already own rather than a new system.
We treat adoption as part of the build, not as training at the end.
A portal nobody logs into is worse than the spreadsheet, because now there are two versions of the truth. Pilots, wave onboarding, partner-language guides and closing the old routes are planned into the work from the start.
We are channel people who implement, not implementers reading up.
We design partner programmes, recruitment and governance for Indian SMBs. So we configure registration rules, tier access and claim workflows knowing what usually goes wrong between a dealer, a distributor and a head office.
We hand the system over, licence and all, in your name.
The licence is yours, the data is yours, and your administrator gets a runbook and training. Our aim is that you can change a form, add a tier or pull a report six months later without calling us.
Where it applies
Building materials and hardware manufacturing
Industrial equipment and engineering
Packaged foods and consumer goods distribution
Franchise and multi-location service brands
IT products, software and technology resellers
Renewable energy, electrical and healthcare equipment
Proof
Premier Marketing
Questions buyers ask
Programme design decides the rules: what a partner earns, which tiers exist, how territories and leads are protected. This service puts those rules into a system your partners can use. If the programme is undecided, a portal simply automates the confusion, so we will tell you when the rules need settling first. Many clients do the two together, with the design agreed and then configured.
Often the CRM you already run is enough, particularly under a hundred partners with straightforward workflows. A dedicated PRM earns its place when you need tiered access to content, structured claims and funds, certification tracking or partner self-service at scale. We assess both against your requirements and sometimes recommend the module you already pay for.
Not necessarily. The question is not how many partners you have but how much of the week is spent answering them, and whether any record exists when a dispute arrives. Forty partners with schemes, price revisions and deal protection can create more manual work than two hundred partners who simply order stock. The audit answers this honestly, including when the answer is not yet.
Only if the portal is worth opening. So we design for the phone, keep forms short, publish in the languages your partners work in, and start with the things partners want rather than the things you want reported. Pilots, wave onboarding and closing the old routes at an agreed date matter more than features. Adoption is tracked by partner so you can see who needs help.
For partners the return is practical: current prices and documents without waiting, a registration that protects their effort, claims settled on a stated timeline and their own numbers visible. For you it is the manual load lifted from the channel team, records when disputes arrive, and a channel that can be measured. If only one side gains, adoption fails.
It depends on how many workflows the portal carries, the state of your partner data and how many partners have to be onboarded. Sequence matters more than a calendar: audit, process mapping, platform selection, configuration, migration, pilot, then launch in waves. We agree the sequence and the checkpoints in the project brief, and we do not quote a duration before seeing your data.
Your partner list and existing data in whatever state it is in, current price lists, agreements and documents, the programme rules, approval authorities, access to your CRM or ERP, and time from the channel, sales and finance leads. You also need two or three partners for the pilot, and a named person who will own the portal after handover. That last one matters most.
Usually, yes. Abandoned systems are rarely broken software. They are configured around a demo rather than your channel, loaded with unclean data, or launched without closing the old routes. We audit the configuration against how you actually work, rebuild the workflows, migrate the data properly and relaunch to partners with an adoption plan and a retirement date for the workarounds.
You do. The platform is licensed in your company's name and contracted directly with the vendor, so the partner data sits in your account and stays yours if you ever change supplier or agency. We configure access so partners see only their own records and each internal team sees what it needs. At handover you get the runbook, the configuration record and administrator training.
That is the point of the integration step. Partner records and registered deals should reach the CRM so channel pipeline sits in the same forecast as direct sales, and order or despatch data should flow back so scorecards use real numbers. What is possible depends on the systems involved, and we test the connection before selecting a platform, not afterwards.
Against the baseline recorded before configuration. Early on we watch adoption and cycle times: partners activated and logging in, registration approvals and claim settlement in days, requests raised in the portal instead of on the phone. Over a longer period we read active partners, coverage, partner-sourced pipeline, time to first order, sell-through where visible, and retention.
Platform licence fees, which you pay the vendor directly. We do not write your programme rules inside this scope, run your channel for you, build custom software, or replace your CRM or ERP. Partner recruitment, incentive design, enablement content creation and fund management are separate services, and we will say when one of them is the real requirement.
Talk to us
The free audit is a working session, not a demonstration. We look at how partner requests, registrations and claims are handled today, what systems you already own, and whether a portal is the right next step or whether the programme rules need settling first.