Market development fund management · Channel and partners
Make sure the MDF a partner spends produces enquiries, not just a signboard.
Market development funds are meant to pay for local activity, a signboard, a local ad, a launch event, that a partner runs to support your brand in their territory. In practice, many MDF programmes pay out against an invoice with nobody checking whether the activity happened as described or produced anything.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Market development fund management is the process of allocating, tracking and checking the return on MDF given to channel partners for local marketing activity. GullySales sets the claim rules, checks that funded activity actually happened, and reports what each rupee of MDF produced in enquiries.
This service treats MDF as an investment that should be tracked like any other marketing spend. That means clear rules on what qualifies, a check that funded activity took place, and a report on what it produced in enquiries, not just a reconciled expense claim.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“MDF claims are approved against an invoice, not the actual activity”
A bill for a local ad or a banner is submitted and paid. Nobody checks whether the ad ran or the banner went up where it was meant to be.
“Nobody can say what MDF spend has produced”
The fund is allocated and spent every year, and the enquiries or sales it generated have never been tracked back to the activity.
“Some partners claim MDF every quarter, others never bother”
With no active encouragement or simple process, MDF sits unused by exactly the partners who might benefit most from local activity.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
MDF eligibility and claim rules
Clear rules on what qualifies for MDF, how much, and what proof of activity is required before a claim is paid.
Claim verification process
A simple check, photos, receipts or a follow-up call, that funded activity actually took place as claimed.
Fund utilisation tracking
A running view of how much MDF has been allocated, claimed and remains unused across the partner base.
Return tracking
Enquiries or sales in the period after a funded activity tracked back, so MDF spend can be judged on results, not just compliance.
Partner encouragement and reminders
Active outreach to partners not using available MDF, so the fund is actually put to work rather than left unclaimed.
How the result is measured
- MDF utilisation rate
- Claims verified against claims submitted
- Enquiries traced to funded activity
- Unused fund balance by partner
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses running an MDF programme with partners that has never been audited for actual return
- Companies where MDF claims are approved against invoices with no check on the activity itself
- Networks about to launch an MDF programme and wanting rules built in from the start
- Businesses unsure whether MDF spend is producing enquiries or just being absorbed as partner margin
Not for
It is not the right fit if.
- You do not currently offer MDF to partners and have no plan to. This service has nothing to manage
- Your MDF programme is small and informal enough that a simple spreadsheet check is sufficient
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Review the current programme
A first look at past MDF claims, approval process and any existing tracking of results.
- 2
Set the rules
Eligibility, claim process and verification requirements written down clearly for all partners.
- 3
Run claims and verify
Claims processed against the new rules, with verification built into the approval step.
- 4
Report utilisation and return
Fund use and its enquiry impact reported by partner and in total, on a set cycle.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do you verify that funded activity actually happened?
Should MDF be a fixed amount or based on partner performance?
What if a partner never claims their MDF?
Can MDF fund digital activity, not just print and events?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Market development fund management, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.