Co-operative partner marketing · Channel and partners
Get your dealers and suppliers to help pay for marketing that also promotes their name.
Manufacturers and larger suppliers often have funds set aside to support their dealers' local marketing. That money frequently goes unclaimed because nobody on the dealer side knows how to apply, and nobody on the supplier side chases it up.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Co-operative partner marketing, often called co-op marketing, is a shared arrangement. A manufacturer, distributor or supplier contributes budget toward a dealer or retailer's local campaign, in exchange for their brand appearing in it. GullySales sets up the agreement, runs the joint campaign, and keeps both names correctly represented.
We set up the practical side. That means an agreed cost split, correct use of both brands, and a campaign that genuinely benefits both parties rather than one using the other's logo as an afterthought.
This differs from trade and dealer marketing, which is about generating sell-through demand at the dealer level generally. Co-operative partner marketing is specifically about the joint funding arrangement and the campaign built to satisfy it.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A dealer runs their own ad and nobody agreed the cost split”
A campaign goes live with the supplier's product featured, but the funding arrangement was never confirmed, so the claim is disputed after the fact.
“Supplier co-op funds go unclaimed”
The manufacturer has budget set aside for dealer marketing, but the paperwork and process are unclear, so the funds simply are not used.
“Two dealers compete against each other in the same area”
Both run supplier-funded campaigns in the same locality with overlapping offers, undercutting each other rather than growing the market.
“A joint campaign uses the wrong logo or an old price”
The dealer's version of the supplier's brand assets is out of date, and the mistake is only caught once the campaign is already running.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Funding agreement
A written record of the cost split and what each side contributes, agreed before the campaign is built.
Brand compliance check
Both parties' logos, claims and pricing checked against the latest approved versions before publishing.
Joint campaign build
Ads, social posts or print material created to represent both brands fairly and accurately.
Territory coordination
A check on which dealers are running similar campaigns nearby, to avoid two partners competing over the same customers.
Claim and reporting pack
The documentation a dealer needs to claim co-op funds, and a performance summary the supplier can use to justify the spend.
How the result is measured
- Co-op funds successfully claimed
- Enquiries generated by the joint campaign
- Brand compliance issues caught before publishing
- Overlap between neighbouring dealer campaigns
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Dealers and retailers who sell a supplier's product and have access to co-op marketing funds
- Manufacturers and distributors who offer co-op funding but see low uptake from their network
- Businesses running a joint campaign with a supplier for the first time and unsure of the process
- Multi-brand retailers coordinating campaigns across several supplier relationships at once
- Franchise or dealer networks where local campaigns must still follow brand rules from head office
Not for
It is not the right fit if.
- Independent businesses with no supplier or manufacturer relationship offering co-op funds
- Suppliers unwilling to put the funding terms in writing before a campaign starts
- One-off campaigns too small to justify the coordination between two parties
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand the funding available
We confirm what co-op funding exists, its rules, and what documentation is needed to claim it.
- 2
Audit brand assets
We check both parties are using current, approved logos, pricing and messaging.
- 3
Agree the split and plan
The cost split and campaign plan are agreed in writing before work starts.
- 4
Implement the campaign
The joint campaign runs across the agreed channels with both brands represented correctly.
- 5
Report and claim
Results are reported in a form the dealer can use to claim funds and the supplier can use to justify the programme.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Who pays GullySales in a co-op arrangement?
What if the supplier and dealer disagree on the message?
Can this work without a formal co-op fund from the supplier?
How is this different from trade and dealer marketing?
How does GullySales charge on a joint campaign?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Co-operative partner marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.