Retail execution and merchandising · Channel and partners
Win the shelf before you worry about winning the customer.
A product can be stocked correctly and still lose the sale at the shelf. It might be buried behind a competitor's display, priced inconsistently between outlets, or simply out of stock on the day a customer walks in. Nobody notices until secondary sales already reflect it.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Retail execution and merchandising is the work of checking and improving how your product is displayed, priced and stocked at the actual point of sale. GullySales audits shelf presence across outlets and builds the display and visibility standard that gets partners to maintain it consistently.
This service checks the point of sale directly, covering what is actually on the shelf, how it is displayed, and whether pricing is consistent. It then builds a visibility standard partners can be held to. It is the last-mile execution layer beneath dealer development, focused specifically on the physical presence of the product where the buying decision happens.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Point of sale material is sent and never checked”
Posters and standees are dispatched to every dealer, and nobody has visited to confirm they were actually put up rather than stored in a back room.
“The same product is priced differently across nearby outlets”
A customer comparing two dealers finds a price gap with no explanation, which damages trust in the brand more than in either dealer.
“Out of stock at the shelf is only discovered after the sale is lost”
A dealer runs out of a fast-moving size or variant, and nobody notices until the monthly order pattern shows a gap.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Shelf and display audit
A structured check across a sample of outlets on what is actually displayed, where, and how it compares to the standard.
Visibility standard
A clear, simple standard for how the product should be displayed and merchandised, that dealers can be measured against.
Pricing consistency check
Retail pricing compared across outlets in the same territory to catch unexplained gaps early.
Stock availability tracking
A simple check on shelf stock levels for key products, catching out of stock situations before they cost a season of sales.
Merchandising support material
Point of sale material designed to be easy to put up and hard to ignore, with placement guidance included.
How the result is measured
- Outlets meeting the display standard
- Pricing consistency across territory
- Out of stock incidents at the shelf
- Point of sale material placement rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses selling through retail counters where shelf placement affects the buying decision
- Brands whose point of sale material is sent to dealers but never checked for actual placement
- Companies with inconsistent retail pricing across outlets in the same territory
- Manufacturers launching a new product needing a visibility push at the shelf
Not for
It is not the right fit if.
- Your product is sold entirely online or through direct sales with no physical retail presence
- Wanting to fix how a dealer performs generally, rather than what happens on the shelf; that sits under dealer development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current shelf presence
A sample of outlets checked for display, pricing and stock against the standard.
- 2
Set the visibility standard
A clear, achievable standard defined for how the product should appear at the shelf.
- 3
Roll out and check compliance
The standard communicated to partners, with periodic checks to confirm it holds.
- 4
Report and correct
Findings reported by outlet, with direct follow-up where the standard is not being met.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do you check shelf presence without visiting every outlet?
Can you enforce pricing at partner outlets?
How often should shelf audits happen?
Does this include designing the point of sale material itself?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Retail execution and merchandising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- What chemists ask before stocking a personal care brandChemists decide on return of near-expiry stock, whether the brand brings its own buyers, what happens when a customer's skin reacts, and who calls back. A sheet that answers those gets a shelf.
- How food brands win the trade and the shopperA packed food or household brand is chosen twice: by the distributor, retailer or kitchen that stocks it, then by the shopper who picks it up. Here is what each buyer checks and where brands lose both.
- How to promote a new productThree jobs in order: awareness among people who already buy the category, a cheap way to try it once, and the shelf where they look actually having stock. Launch small enough to learn.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.