Retail execution and merchandising · Channel and partners
Win the shelf before you worry about winning the customer.
A product can be stocked correctly and still lose the sale at the shelf. It might be buried behind a competitor's display, priced inconsistently between outlets, or simply out of stock on the day a customer walks in. Nobody notices until secondary sales already reflect it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Retail execution and merchandising is the work of checking and improving how your product is displayed, priced and stocked at the actual point of sale. GullySales audits shelf presence across outlets and builds the display and visibility standard that gets partners to maintain it consistently.
This service checks the point of sale directly, covering what is actually on the shelf, how it is displayed, and whether pricing is consistent. It then builds a visibility standard partners can be held to. It is the last-mile execution layer beneath dealer development, focused specifically on the physical presence of the product where the buying decision happens.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Point of sale material is sent and never checked”
Posters and standees are dispatched to every dealer, and nobody has visited to confirm they were actually put up rather than stored in a back room.
“The same product is priced differently across nearby outlets”
A customer comparing two dealers finds a price gap with no explanation, which damages trust in the brand more than in either dealer.
“Out of stock at the shelf is only discovered after the sale is lost”
A dealer runs out of a fast-moving size or variant, and nobody notices until the monthly order pattern shows a gap.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Shelf and display audit
A structured check across a sample of outlets on what is actually displayed, where, and how it compares to the standard.
Visibility standard
A clear, simple standard for how the product should be displayed and merchandised, that dealers can be measured against.
Pricing consistency check
Retail pricing compared across outlets in the same territory to catch unexplained gaps early.
Stock availability tracking
A simple check on shelf stock levels for key products, catching out of stock situations before they cost a season of sales.
Merchandising support material
Point of sale material designed to be easy to put up and hard to ignore, with placement guidance included.
How the result is measured
- Outlets meeting the display standard
- Pricing consistency across territory
- Out of stock incidents at the shelf
- Point of sale material placement rate
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses selling through retail counters where shelf placement affects the buying decision
- Brands whose point of sale material is sent to dealers but never checked for actual placement
- Companies with inconsistent retail pricing across outlets in the same territory
- Manufacturers launching a new product needing a visibility push at the shelf
Not for
It is not the right fit if.
- Your product is sold entirely online or through direct sales with no physical retail presence
- Wanting to fix how a dealer performs generally, rather than what happens on the shelf; that sits under dealer development
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current shelf presence
A sample of outlets checked for display, pricing and stock against the standard.
- 2
Set the visibility standard
A clear, achievable standard defined for how the product should appear at the shelf.
- 3
Roll out and check compliance
The standard communicated to partners, with periodic checks to confirm it holds.
- 4
Report and correct
Findings reported by outlet, with direct follow-up where the standard is not being met.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do you check shelf presence without visiting every outlet?
Can you enforce pricing at partner outlets?
How often should shelf audits happen?
Does this include designing the point of sale material itself?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Retail execution and merchandising, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Online price vs shop price: how a seller with both stops undercutting their own counterDecide what costs the same everywhere, what is sold online only and why, and what your counter says when a buyer shows a cheaper price on their phone. Rules and scripts for a seller with both.
- Retail execution for a consumer brand: shelf, display, availabilityA visit checklist for field staff of a consumer brand: what to check on availability, shelf and display in each shop, what to record, and what to do when a shop fails the check.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.