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Industries · E-commerce

Your carts fill every evening and nobody messages the shoppers who left.

For example, a saree seller in Surat finds her carts full every evening while nobody messages the people who left. Her next ad rupee buys less than one reply would. Many online sellers are not short of traffic either. They pay for visits that browse and leave, answer WhatsApp questions that never turn into orders, and wait for a second purchase that does not come, so the first job is to find the leak that costs most and close it.

Tell us what you needFind your product categoryor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

78 categories and 436 types of product, each with its own page.

Editorial illustration for E-commerce sales and marketing

In one paragraph

E-commerce marketing and sales is the work of bringing the right shoppers or trade buyers to your online store, marketplace listing or catalogue, and then turning their interest into orders and repeat orders. GullySales does both halves for brands, retailers, manufacturers and suppliers who sell online from India or to other countries, and it starts with a brief from you.

This section has a page for every kind of product sold online, from clothing and jewellery to industrial equipment and online courses, and a page for each type inside it. Sizes, authenticity, compatibility, delivery and returns decide the sale in different ways for each, so each page starts from how that product is actually bought.

Last updated 7 Oct 2026. Product, labelling and advertising rules for some categories, such as food, cosmetics, health products and electrical goods, differ and change. Those pages describe them in general terms, so check the current position with your own adviser or the regulator.

Find your product

Start with what you sell.

Search for a product or choose a group to see its categories. Every category lists its own types of product, 436 in all.

78 categories across the categories below

Fashion and accessories

5
Show 2 more in Fashion and accessoriesShow fewer in Fashion and accessories

Eyewear, jewellery and watches

3

Electronics and technology

7
Show 4 more in Electronics and technologyShow fewer in Electronics and technology

Beauty and personal care

5
Show 2 more in Beauty and personal careShow fewer in Beauty and personal care

Furniture, home and living

8
Show 5 more in Furniture, home and livingShow fewer in Furniture, home and living

Appliances and home comfort

4
Show 1 more in Appliances and home comfortShow fewer in Appliances and home comfort

Food and drink

5
Show 2 more in Food and drinkShow fewer in Food and drink

Health and nutrition

2

Baby, kids, toys and games

4
Show 1 more in Baby, kids, toys and gamesShow fewer in Baby, kids, toys and games

Sports, fitness and outdoors

5
Show 2 more in Sports, fitness and outdoorsShow fewer in Sports, fitness and outdoors

Pets, garden and patio

3

Automotive and motorcycle

4
Show 1 more in Automotive and motorcycleShow fewer in Automotive and motorcycle

Tools, hardware and building

5
Show 2 more in Tools, hardware and buildingShow fewer in Tools, hardware and building

Books, office, art and hobbies

7
Show 4 more in Books, office, art and hobbiesShow fewer in Books, office, art and hobbies

Gifts and celebrations

2

Software and digital products

3

Business, industrial and safety supplies

6
Show 3 more in Business, industrial and safety suppliesShow fewer in Business, industrial and safety supplies

Who we support

Who this section is written for.

  1. Brand owners and D2C founders

    You make the product and sell it on your own store. Your ad bill keeps rising, and you want to know what a customer really costs and what they are worth by the second order.

  2. Online retailers

    You sell other brands' products or your own range across a store and one or two marketplaces. The catalogue is large, margins are thin, and every rupee of ad spend has to be explained.

  3. Manufacturers selling online

    You started with dealers and distributors and now sell direct as well. Prices, minimum quantities and channel conflict make the online side harder than it looks.

  4. B2B suppliers

    Your buyers send an enquiry, ask for a quotation and reorder. The catalogue and the follow-up decide the sale far more than the cart does.

  5. Digital product and course sellers

    You sell software, downloads or courses, and trials, renewals and cancellations matter more than the first click.

Where online sales are lost

What usually goes wrong for online sellers.

What sellers tell us, in their own words.

  • “I pay for traffic that never buys”

    Visits come from ads and search, but the product page does not answer the one question the buyer came with: will it fit, is it genuine, when does it arrive, what if I return it.

  • “People add to cart and vanish”

    The cart is where delivery charges, payment options and trust all show up at once. Nobody follows up with the people who left, so the order is lost for good.

  • “Enquiries on WhatsApp go cold”

    Buyers ask about size, stock or a bulk price on a message, and the reply comes the next morning. By then they have bought from someone who answered in minutes.

  • “Customers buy once and disappear”

    There is no reason to come back, no reminder when the product runs out and no offer that fits what they bought. Every order costs as much as the first.

  • “A marketplace owns my customer”

    Most of the sales come through a platform whose rules, fees and rankings change. You cannot message these buyers, so you cannot bring them to your own store.

Marketing and sales

Where marketing ends and selling begins.

They are one chain, and the sale is lost at the joins.

  1. 1

    The ad ends at the product page

    A Meta or Google ad, a marketplace listing or an Instagram post gets one click. We count qualified visits to the page for that product, not reach, so a saree ad lands on the saree, not on the home page.

  2. 2

    The page answers the buyer's one doubt

    Will it fit, is it genuine, will cash on delivery be accepted, and what if I return it. This is where marketing stops and selling starts, and where most stores lose the sale.

  3. 3

    Someone owns the people who left

    A cart left at the payment step, a WhatsApp question about stock, a quotation nobody chased. Each gets a named person and a written follow-up, because these are the nearly-made sales.

  4. 4

    The second order is counted

    Reorders, referrals and reviews lower what each new customer costs. We track the second order, not only the first.

India and abroad

Selling from India to other countries.

We work from Bengaluru and have no overseas office. What follows is how we would plan an international sale, not a claim of experience in every market.

  1. Start from where overseas orders already come from

    Look at where your foreign orders already come from before you pick a country or a channel. Your own order data says more than any market report, and one country done properly beats five done thinly.

  2. Shipping from India sets the trust problem

    A buyer abroad wants the delivery date, the duty they will pay and how a return works before they pay, and sending a parcel back to India is a cost the buyer will weigh. Say it on the page, and say plainly that we have no overseas office.

  3. Sizes and calendars follow the buyer's country

    Diwali and the wedding season are not what a buyer in the UK is planning for, and shoe sizes, plug types and units differ. A page that gets this wrong sends the product back.

How to talk to us

How to start the conversation.

  1. 1

    Tell us what you sell and where

    The category and sub-category pages below are the quickest way to say it. Open the one closest to your product and tell us what you need from there.

  2. 2

    Share what you have

    Your store link, a marketplace listing, last season's sales and ad spend, and a sample of recent customer questions. It does not have to be tidy.

  3. 3

    We look before we propose

    We read your brief and talk to you first. We look at where orders are lost and what to fix first before we propose anything.

  4. 4

    Scope and fee come in writing

    If you want our help, the scope, the fee and the term are put in writing after we have read your brief and spoken to you. Anything that depends on a platform or tool we have not used with you is marked as proposed until we confirm it.

FAQ

Questions online sellers ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do you work with sellers outside India?
We work from Bengaluru and have no overseas office. We can plan and run the marketing and the follow-up for a business that sells to other countries, starting from your own sales data and the platforms you already use. Anything that needs local presence, such as a warehouse or a registered entity in another country, is yours to arrange.
Do you run my store or my marketplace account?
We improve the store, the listings and the pages, and we run the marketing around them. Day-to-day order handling, stock and customer service stay with your team unless we agree otherwise in writing.
I sell my product in many sub-categories. Which page should I read?
Start with the category page, which covers the whole range, then open the page for the type that earns you the most. Each page says what we would do for that type, so you can tell us what you need from either.
Do you sell on Amazon, Flipkart or other marketplaces for me?
We work on listings, content and advertising for marketplaces you already sell on, and on bringing marketplace buyers to your own store where the platform allows it. Account management for a specific platform is confirmed in the first conversation.
Can you promise more sales or a ranking?
No. Nobody honest can promise either. We record a baseline before work starts and report against it, so you can see what moved.
What does it cost?
There is no published price. The work is scoped after we have read your brief and spoken to you, and the fee is put in writing, split between our time, your media spend and any production costs.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need