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E-commerce · Fashion and accessories

Shoppers love the photographs and then return the size they ordered.

Clothing and apparel is bought twice: once to try and once to keep. The shopper cannot feel the fabric or see the fit on their own body, so they read the size chart, look for a review from someone their height, and order two sizes to be safe. One of the two comes back, and the courier bills you both ways.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Clothing & Apparel product collection

In one paragraph

Clothing and apparel e-commerce is the online sale of garments for women, men and children, from everyday wear to ethnic, active, swim and winter clothing, through your own store, marketplaces and Instagram. GullySales works on how shoppers find your styles, how your size and fit information settles the doubt before checkout, and how first-time buyers become people who order again.

So the work here is less about getting more visitors and more about helping the right person choose the right size the first time. Photographs, model details, fabric descriptions, the exchange policy and the speed of a WhatsApp answer decide more than the discount banner does.

Each kind of clothing worries the buyer about something different. A saree buyer asks about the blouse piece, a swimwear buyer about coverage, a school-uniform parent about growth. The pages below treat them separately.

Last updated 7 Oct 2026.

8 types of product

Each kind of clothing & apparel sells differently, so each has its own page.

Open the one that matches what you sell. It covers who buys it, where the sale is lost and what we would do.

Who it is for

This is written for you if you sell clothing & apparel online.

  • Brands that design and sell their own garments through a Shopify or WooCommerce store
  • Boutique owners who have a following on Instagram and take orders over WhatsApp
  • Manufacturers and exporters who have started selling to consumers under their own label
  • Marketplace sellers on Myntra, Amazon, Flipkart or Meesho who want repeat buyers they own
  • Retail shops adding an online range alongside the counter

Not for

It is not the right fit if.

  • A store that will not publish measurements, fabric details or an exchange policy
  • Anyone who expects advertising to fix a pattern, stitching or fabric complaint that customers keep writing about
  • Sellers who want only a discount-led sale and have no plan for the buyer's second order

How buyers choose

What decides who wins in clothing & apparel.

  1. The size chart and the garment measurement

    Buyers compare their own measurements with the chest, waist and length given for the garment, not just S, M and L. A chart that lists body measurements for one brand and garment measurements for another sends people to the wrong size.

  2. Fabric, weight and care

    Cotton, linen, rayon, polyester blends and knits feel and wear differently. The buyer looks for the composition, the weight, whether it shrinks, and whether it needs dry cleaning.

  3. Reviews that mention fit

    A star rating tells the shopper little. A review that says the buyer is 5 feet 4 inches and the medium ran long tells them what to order.

  4. The exchange and return terms

    Before ordering a second size, the buyer checks whether you take back worn or washed pieces, who pays for pickup, and whether an exchange is faster than a refund.

Where sales are lost

What usually goes wrong when you sell clothing & apparel online.

In the words sellers use on the first call.

  • “We get orders for two sizes and half of them come back”

    The shopper is using your home page as a fitting room. The fix sits in the size chart, the model details and a reply on WhatsApp, not in the courier contract.

  • “Our photographs look better than the cloth”

    Studio light hides creases, shows colour that a phone screen cannot match, and the buyer opens the parcel to a shade they did not expect. The reason for the return is written as wrong colour.

  • “Ads bring people to the home page and they leave”

    A shopper who saw one kurta in an Instagram reel lands on the full catalogue. They wanted that one style in their size and could not find it in a few seconds.

  • “Nobody buys again after the first order”

    A buyer who found their size with you has done the hard part. Nothing reaches them when the next season arrives, so they start over on a marketplace.

The scope

The work we would propose for clothing & apparel.

Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed with you before it goes in the scope.

What we do

What you get for clothing & apparel.

Each deliverable and what it is there to change.

  1. A size and fit guide for each style

    Garment measurements, body measurements, model details and a note on whether it runs small or large, shown beside the size picker so fewer shoppers order two.

  2. A return-reason sheet

    Your returns sorted into size, colour, fabric, damage and changed mind, so the next change is made to the page or the product that caused them.

  3. A photography brief for each category

    Daylight shots, close-ups of fabric and stitching, a colour reference and the model's size, so the picture matches the parcel.

  4. A collection calendar

    When each season, festival and sale needs its pages, photographs and campaigns, working back from the date stock reaches you.

  5. A repeat-buyer message plan

    What goes to a customer after delivery, after the first wear and when a new drop matches what they bought.

How the result is measured

  • Purchases
  • Conversion rate
  • Customer acquisition cost
  • Repeat purchase rate
  • Return rate
  • Returns by reason: size, colour, fabric

Recorded as a baseline before work starts, so every later report has an honest comparison.

How it works

What the work involves for clothing & apparel

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Trace a style from click to return

    In the first conversation we follow one best-selling style from the ad or search through the size picker to payment, then look at why it comes back.

  2. 2

    Fix the size and fabric information

    Size guides, garment measurements and fabric notes go onto the pages that already have visitors, before more is spent on traffic.

  3. 3

    Sort out how people find the styles

    Collection pages, product titles and marketplace listings are rewritten around what shoppers type, and ad landing pages are matched to the style shown.

  4. 4

    Set up replies and repeat buying

    WhatsApp answers for fit questions, a message plan for the second order, and a baseline of purchases and returns recorded first.

  5. 5

    Measure against the baseline

    Results are reported against that baseline at intervals agreed in writing, and the next season's plan starts from what sold and what came back.

What we need from you

What to have ready before we talk.

None of it has to be tidy. We read what you have.

  • Your store, marketplace and Instagram links
  • Your ten best-selling styles and the five most returned
  • Return and exchange reasons from the last season
  • A sample of customer questions from WhatsApp and Instagram messages
  • What you spent on ads last season, by platform, and the orders each one brought

Selling in India and abroad

Selling clothing & apparel beyond your own market.

Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.

  1. Sizes and measurements change by country

    US, UK and EU sizing do not match Indian charts, and customers abroad read inches and centimetres differently. A second size chart for each market, built from your own garment measurements, avoids the first batch of returns.

  2. Seasons run the other way

    A buyer in Australia wants winter wear when India is in summer. Indian festival wear sells to families in the Gulf, the UK and North America before Diwali, Eid and wedding season, and the order has to arrive in time.

  3. Delivery, duty and returns

    A return across a border is expensive enough that many sellers decline it. Whether to sell through your own store, a marketplace abroad or neither is decided from the overseas orders you already receive, with duty and shipping confirmed with your logistics partner.

Proof

Where we have worked on something close.

These are published case studies of real clients. Each shows only the results that were recorded, and none of them is a promise about your store.

All case studies

  • France Fox

    Situation
    Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
    What we did
    • A website built for a launch
    • Social designs and captions
    • Print for the launch
    • One tone at every touchpoint
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

FAQ

Questions about selling clothing & apparel online.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do I reduce size returns on my clothing store?
Put the garment's own measurements and the model's height and size beside the size picker. A shopper guessing between two sizes is the usual cause. We also read your return reasons first, because sometimes the problem is one style that runs small, not the whole store.
Should I sell clothes on Myntra and Amazon or on my own website?
Usually both, for different jobs. Marketplaces bring shoppers who are comparing, while your own store is where a buyer who knows your fit returns. Before suggesting a split, we read where your orders and returns come from.
Do Instagram reels sell clothes?
They bring attention, and attention turns into orders only when the reel links to the exact style, in stock, with a size guide in reach. We check where reel visitors go and where they leave.
How do I handle fashion trends and seasonal stock?
Plan the pages and photographs back from the date stock arrives, and decide before the season what happens to unsold pieces. A calendar of drops, festivals and clearance sales stops the last-minute scramble.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Sellers of clothing & apparel also need

Also selling from a shop, a workshop or a warehouse? See the page for clothing stores and boutiques, garment manufacturers and fabric shops and retailers.

This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Engagement options

Ways to work with us.

Pick the size of commitment that fits. Every option starts with your brief and a conversation.

  1. Option 1

    The conversation on its own

    A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.

  2. Option 2

    One fix, scoped

    Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.

  3. Option 3

    An ongoing programme

    We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.

  4. Option 4

    Guidance for your own team or agency

    We plan, brief and check the work of your in-house team or current agency, instead of replacing them.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need