Gully Sales works on the surfaces where a buying decision is actually made: how each product is listed, how it is found, how it is presented, and how many filled carts survive the last three screens.
Gully Sales Private Limited works with businesses across India that sell on their own store, on marketplaces and through quick-commerce apps.
In one paragraph
E-commerce and marketplace marketing is the work of making products sell on the surfaces where people actually buy them: your own store, Amazon, Flipkart, quick-commerce apps and ONDC. Gully Sales structures the catalogue, improves how products are found and presented, repairs checkout and payments, plans offers, and reports what each channel returns after fees.
The problem
Orders arrive. They arrive from your own website, from two or three marketplaces, sometimes from a quick-commerce app, and each one has its own dashboard, its own commission and its own idea of what your product is called. Revenue looks reasonable in the total. Nobody in the room can say which product actually made money after commission, shipping, packing and returns, or which listing is being seen and ignored. So the answer to every slow month is another discount.
Why it persists. E-commerce falls between departments. Marketing owns the advertising, operations owns dispatch, finance sees only the settlement, and nobody owns the listing itself. Catalogue work is unglamorous and never urgent, so it is done once at onboarding and left. Every platform then changes its rules, its fee structure and its search behaviour on its own schedule, and there is no routine in the business for noticing. The person who could fix it is usually also packing orders.
If it stays unresolved. Margin thins one percentage point at a time. The business slowly becomes a supplier to a platform rather than a brand with customers: you know your order count but not your buyers, and a fee revision or an algorithm change made in another city decides your quarter. Rebuilding a direct channel later costs far more than protecting one now.
What changes
In the first weeks
In how the work runs
In sales and marketing
In what management can see
Over the longer term
Gully Sales controls the catalogue, the listings, the merchandising plan, the campaigns and the reporting. Orders also depend on your pricing, your stock, your dispatch reliability and each platform's own rules. We commit to the work and to honest reporting, never to a sales figure.
Who it is for
What Gully Sales does
Catalogue structure and channel mapping
We build one master catalogue: a naming convention, a variant and SKU structure, attribute sets, a photograph standard and a description framework. That master is then mapped to each channel's own category tree and required fields, so the same product reads consistently on your store, on a marketplace and in a quick-commerce app.
Product discovery and listing content
We work on how buyers find you inside a platform and on the open web: keyword and category research per marketplace, titles and bullet points written for the way each platform ranks and each buyer reads, backend attributes filled properly, and A+ or enhanced content where the platform allows it.
Merchandising, pricing and offers
We plan what is shown, to whom and when: category and collection order, cross-sell and bundle logic, bestselling and slow-moving stock treated differently, and a promotion calendar built around real demand periods rather than around whichever sale the platform announces next.
Checkout, payments and cart recovery
We walk the last few screens as a buyer would, on a mid-range phone: form length, guest checkout, delivery estimates, COD handling, UPI and card options, failed payment retries, and what happens when a cart is abandoned. Fixes are prioritised by how many orders each one is losing.
Channel operations and listing health
We set the weekly routine that keeps channels healthy: stock and price synchronisation, listing suppressions and errors, buy-box or search position, return reasons, ratings and review responses, dispatch performance, and reconciliation of platform settlements against your own records.
Traffic and campaign plan
We plan the demand that feeds the catalogue: sponsored product and display campaigns inside each marketplace, paid and organic traffic to your own store, launch pushes for new listings, and retention messages to previous buyers. Budget is set per channel against contribution after fees.
Analytics and optimisation
We set up measurement that works across channels: order and session tracking on your store, exports from each marketplace, and a single monthly view of sessions, conversion rate, average order value, return rate and contribution. Each month closes with a short list of what to change next.
How it runs
Channel and margin baseline
We start with what each channel actually returns today. Orders, sessions, conversion rate, average order value, return rate and settlement data are pulled together, and commission, shipping, packing and return costs are subtracted to give a contribution figure per product and per channel.
Catalogue and listing audit
We audit the catalogue against every channel it appears on: naming, variants, attributes, photographs, suppressions and errors, plus how your priority products currently rank for the searches that matter inside each platform.
Catalogue rebuild and discovery work
The master catalogue is built and populated. Titles, bullets, descriptions and backend attributes are rewritten per channel, photographs are brought to one standard, and enhanced content is added where the platform supports it.
Merchandising, checkout and payments
On your own store we set collection order, cross-sell and bundle logic, then walk checkout and payments on a mid-range phone and fix what loses orders. Cart and failed-payment recovery messages are written and connected.
Operations routine and launch
The weekly channel routine is set up with an owner per task, campaigns are built inside marketplace ad panels and on your own store, and new or rebuilt listings are given the traffic they need to establish a position.
Review, report and expand
Each month we compare against the baseline, look at conversion, returns, ratings and contribution by channel, and decide what changes next: which products to push, which to delist, where to move budget, and whether a further channel is worth entering.
Ways to work with us
E-commerce and marketplace audit
A review of your store, your seller accounts and your true margin by channel, written up as a baseline, a catalogue structure and a prioritised fix list your own team can act on.
Catalogue and listing rebuild
A defined project: master catalogue, rewritten listings across your priority products, merchandising, and the checkout and payment fixes, handed back with the standards documented.
Ongoing channel management
We run the channels week to week: listing health, stock and price synchronisation, promotions, marketplace and own-store campaigns, review responses, and a monthly contribution report.
Why Gully Sales
We start from contribution, not from revenue.
Before anything is rewritten we work out what each product earns after commission, shipping, packing and returns. That number decides which listings deserve effort, which need repricing, and which are better delisted.
The listing and the advertising are treated as one job.
Sponsored campaigns on a weak listing raise costs and teach the platform your product does not convert. We fix what the click lands on before we ask you to spend more on getting the click.
Marketplaces and your own store are compared honestly.
Each platform reports in a way that flatters itself. We bring the channels into one sheet with the same definitions, so you can see where growth is actually worth buying.
We will tell you when a channel is not worth entering.
Some categories cannot carry the commission, and some products cannot survive a return rate. Gully Sales works across marketing, sales and channels, so we have no reason to talk you onto a platform that will cost you money.
Everything is built in your own accounts.
The catalogue, the seller panels, the customer list and the reporting stay with you, with the routines written down. If you change agency later, you keep what you have paid for.
Where it applies
Packaged food and FMCG
Apparel and lifestyle D2C
Home, hardware and building products
Beauty and personal care
Industrial and MRO supply
Proof
Kalessi, bathroom tiles e-commerce
Questions buyers ask
Most conversion gains come from removing things, not adding them. A shorter checkout, one honest delivery estimate, working payment retries and listings that match what actually arrives all reduce work rather than create it. Where we do add a routine, it is a weekly checklist with a named owner, not a new system to learn. Anything that would need more people than you have, we tell you before it is built.
Usually both, but for different reasons. Marketplaces give you demand that already exists, at a commission and with little control over the customer. Your own store gives you margin, data and repeat buyers, but you have to pay for the traffic. We work out the contribution each channel returns for your products, then recommend a split. For some categories the honest answer is that a marketplace cannot carry your cost structure at all.
It depends on how many products and channels are involved and how much of the catalogue has to be rebuilt. The baseline and audit come first, and only then can the rebuild be sized honestly. We will not name a fixed number of weeks before seeing the catalogue. What we do agree in advance is the sequence, the priority products and the point at which results will be compared against the baseline.
Access to your website, analytics and every seller panel. Product data in whatever form it exists, along with photographs, specifications and brand assets. Cost, shipping and settlement figures, so margin can be calculated honestly. Someone who can approve naming, pricing and claims without a long committee. And a named person for daily channel operations, because listings go stale quickly when nobody owns them.
Against the baseline recorded before anything changes. Weekly we watch listing health, search position, stock, returns and ratings. Monthly we report impressions, product page views, conversion rate, orders, average order value, return rate and contribution by channel and by product. When a number moves, the report states which change we made that month, so cause and effect stay visible rather than assumed.
Advertising spend inside marketplaces and on other platforms, which you pay directly. Warehousing, packing, dispatch and courier contracts. Building a new website from scratch, which is a separate service. Photography and video production are quoted separately where new assets are needed. We also do not set your prices for you: we show the margin position and the options, and the pricing decision stays yours.
Yes, as part of this work, because marketplace advertising and listing quality cannot be separated sensibly. Sponsored placements are built inside your own seller accounts, targeted at products whose listings can carry the traffic, and budgeted against contribution after commission. If a listing is not ready, we say so and fix it before spending, rather than paying to send buyers to a page that will lose them.
Often, though not always by the same fix. Returns usually trace back to a listing that oversold, sizing or specification detail that was missing, photographs that flattered the product, or packaging that did not survive transit. We group return reasons by product, correct the listings responsible, and watch whether the rate moves. Where the cause is operational or the product itself, we say so plainly.
Yes, but not all at once. We build the catalogue structure and the standards first, then apply them to the products that carry your revenue and margin, which is usually a small share of the total. The remainder is handled in batches, or by your own team using the same documented standard. Trying to rewrite everything simultaneously delays the work that would have paid for itself.
Usually not. Most stores lose orders to checkout friction, weak product pages and unclear delivery information rather than to the platform they were built on. We walk the existing store first and fix what is losing orders. If the platform genuinely cannot support what your business needs, we will say so and treat the rebuild as a separate decision with its own case.
With a written channel pricing and assortment plan. Commission, shipping and return costs differ by platform, so an identical price earns you very different amounts. Where a dealer or distributor network exists, we separate the range sold online from the range sold through the channel, so demand can be captured without undercutting the people carrying your stock.
They stay, and they matter more than most sellers assume, because ratings and return rates influence where a platform places you. We set a routine for responding to reviews, group the criticisms by cause, and feed them back into listing content, packaging or dispatch. Old reviews cannot be removed, but the pattern behind them can usually be stopped from repeating.
Talk to us
The first call is a working review, not a pitch. Bring last month's channel numbers and your seller dashboards, and we will show you which products earn after fees and which do not.