E-commerce and marketplace marketing · Marketing
Get found and chosen on Amazon, Flipkart and IndiaMART, not just your own site.
A well-built website does nothing for a buyer who searches directly inside Amazon, Flipkart or IndiaMART instead of Google. These marketplaces run their own internal search and ranking rules, and a listing copied straight from the website usually ranks for nothing there.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
E-commerce and marketplace marketing is the work of optimising and promoting listings on third-party marketplaces such as Amazon, Flipkart and IndiaMART, separate from a business's own website. GullySales manages listing quality, ratings and marketplace advertising, reported the same way as every other channel.
We treat each marketplace as its own channel. Titles, descriptions and images are built to that platform's specific rules, ratings are actively managed, and marketplace advertising is used only where it earns back more than it costs.
For a technology-driven business such as Implevista, listing specialised products, marketplace visibility can matter as much as the company's own website. Many B2B and B2C buyers now search inside the marketplace directly, rather than starting on Google.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Listings on marketplaces are copied from the website and rank for nothing.”
A description and title written for Google search performs poorly inside a marketplace's own internal search, which works on different rules entirely.
“A competitor with a worse product outsells you on the same marketplace.”
Stronger listing content, more reviews and better marketplace advertising let a lesser product win the buyer's attention first.
“Marketplace reviews and ratings are never actively managed.”
Negative reviews sit unanswered and requests for reviews from satisfied buyers are never sent, leaving the rating to chance.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Marketplace listing optimisation
Titles, bullet points, descriptions and images rebuilt to match how each specific marketplace's search actually works.
Category and keyword mapping
Products placed in the categories and matched to the search terms buyers actually use inside the marketplace.
Ratings and review management
A process for requesting reviews from satisfied buyers and responding to negative ones promptly and professionally.
Marketplace advertising
Sponsored listings and marketplace ad formats managed where the return justifies the spend, tracked against actual sales.
Competitor listing analysis
A review of what better-performing competitor listings on the same marketplace are doing differently.
Marketplace report
Rankings within the marketplace, conversion rate and sales reported, per platform.
How the result is measured
- Marketplace search ranking by product
- Conversion rate per listing
- Rating and review volume
- Marketplace advertising return on spend
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Manufacturers and retailers selling through Amazon, Flipkart, IndiaMART or similar platforms
- Businesses whose marketplace listings were copied directly from their website with no platform-specific work
- Companies whose products are outsold on the same marketplace by a competitor with a weaker product
- Businesses with marketplace reviews and ratings nobody is actively managing
- Companies considering marketplace advertising without knowing whether it will actually pay back
Not for
It is not the right fit if.
- You sell only through your own website with no plans to list on a marketplace
- Your product cannot be delivered through a marketplace's logistics or return terms
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit current listings
We review how existing listings currently perform and rank within each marketplace.
- 2
Rebuild for the platform
Titles, descriptions and images are rewritten specifically for how that marketplace's search and buyers behave.
- 3
Set up review management
A simple system for requesting and responding to reviews is put in place.
- 4
Manage marketplace advertising
Sponsored placements are tested and scaled only where they demonstrably produce profitable sales.
- 5
Report and refine
Performance is reported per marketplace, with listings and ad spend adjusted based on results.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you manage multiple marketplaces at once?
Do you also build our own website store?
Is marketplace advertising worth the cost?
How do you handle a sudden run of negative reviews?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
E-commerce and marketplace marketing, written for your industry.
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Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.