Retargeting and remarketing · Marketing
Follow up with the visitor who almost bought and then closed the tab.
Most website visitors leave without converting on their first visit, and for a considered purchase, this is entirely normal. Retargeting shows an ad specifically to those visitors afterward, wherever they browse, rather than letting the interest simply disappear.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Retargeting and remarketing shows ads specifically to people who have already visited your website, watched a video or added something to cart. It brings back a visitor who was close to converting, rather than treating every ad view as a stranger. GullySales sets up these campaigns to re-engage warm visitors at a lower cost than reaching new ones.
We set this up based on specific actions, such as viewing a particular product page, starting a form and not finishing it, or adding an item to cart. That way, the follow-up ad is relevant to what they actually looked at, not a generic reminder.
This differs from Google Ads and Meta advertising aimed at new audiences. Retargeting specifically reaches people who already have some familiarity with your business, which is usually why it tends to cost less and convert better per click.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A visitor leaves without buying and is never followed up”
Someone looks at a product or service page, closes the tab, and nothing brings them back, even though they showed clear initial interest.
“Cart abandonment is never addressed”
A customer adds an item to cart and leaves before checking out, and no ad or message follows up to bring them back to complete the purchase.
“Retargeting ads show the same generic message to everyone”
Every past visitor sees the identical ad, regardless of which specific product or page they actually looked at, reducing its relevance and effectiveness.
“Retargeting ads run indefinitely with no frequency limit”
The same ad follows a visitor for months without a cap, which starts to feel intrusive rather than helpful.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking pixel setup
Website tracking configured to build audiences based on specific pages visited or actions taken.
Segmented retargeting audiences
Different audiences built for different behaviours, such as product viewers versus cart abandoners.
Relevant ad creative
Ads matched to what the visitor actually looked at, not a single generic message for everyone.
Frequency management
A sensible cap on how often the same person sees the ad, to avoid it becoming intrusive.
Performance report
Conversions from retargeted visitors compared to cost, alongside your other paid channels.
How the result is measured
- Conversion rate of retargeted visitors versus new visitors
- Cart abandonment recovery rate
- Cost per conversion through retargeting
- Ad frequency per visitor
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with meaningful website traffic that does not convert on the first visit
- E-commerce businesses with visible cart abandonment
- Companies running Google Ads or Meta advertising who want to capture warm visitors those campaigns bring in
- Considered-purchase businesses where a buyer typically visits more than once before deciding
- Businesses that have never followed up with a visitor after they left the site
Not for
It is not the right fit if.
- Businesses with very low website traffic, since there are too few visitors to build a meaningful retargeting audience
- Companies without any tracking pixel installed on their website
- Businesses uncomfortable with the idea of ads following a visitor across other sites, which is how retargeting technically works
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the retargeting and remarketing work runs
- 1
Understand visitor behaviour
We review what visitors typically do on your site before leaving without converting.
- 2
Audit tracking setup
We check that a tracking pixel is correctly installed and capturing the right actions.
- 3
Build segmented audiences
Retargeting audiences are built around specific behaviours rather than all visitors treated the same.
- 4
Launch relevant campaigns
Ads are matched to each audience segment and launched with a sensible frequency cap.
- 5
Measure and optimise
We track conversion rates by segment and adjust creative and targeting accordingly.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need existing website traffic for this to work?
Is this the same as Google Ads or Meta advertising?
How long should retargeting ads follow someone?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Retargeting and remarketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Abandoned carts: how an online seller follows up without pesteringRead where the cart stalled, then send one reminder on the channel the shopper used, with the product and one useful reason to return; send a second only if it adds something, then stop.
- Retargeting for a business with a long buying cycle: how long to follow peopleHow to choose a retargeting window of 7, 30 or 90 days from your own enquiry-to-order records, how to cap frequency and how to stop before the ads start to feel like stalking.
- A YouTube ad for a service business: a script that holds attention in five secondsA shot-by-shot script for a skippable YouTube ad from a local service business: what the first line must do, how to show proof quickly and where to send the viewer afterwards.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.