Retargeting and remarketing · Marketing
Follow up with the visitor who almost bought and then closed the tab.
Most website visitors leave without converting on their first visit, and for a considered purchase, this is entirely normal. Retargeting shows an ad specifically to those visitors afterward, wherever they browse, rather than letting the interest simply disappear.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Retargeting and remarketing shows ads specifically to people who have already visited your website, watched a video or added something to cart. It brings back a visitor who was close to converting, rather than treating every ad view as a stranger. GullySales sets up these campaigns to re-engage warm visitors at a lower cost than reaching new ones.
We set this up based on specific actions, such as viewing a particular product page, starting a form and not finishing it, or adding an item to cart. That way, the follow-up ad is relevant to what they actually looked at, not a generic reminder.
This differs from Google Ads and Meta advertising aimed at new audiences. Retargeting specifically reaches people who already have some familiarity with your business, which is usually why it tends to cost less and convert better per click.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“A visitor leaves without buying and is never followed up”
Someone looks at a product or service page, closes the tab, and nothing brings them back, even though they showed clear initial interest.
“Cart abandonment is never addressed”
A customer adds an item to cart and leaves before checking out, and no ad or message follows up to bring them back to complete the purchase.
“Retargeting ads show the same generic message to everyone”
Every past visitor sees the identical ad, regardless of which specific product or page they actually looked at, reducing its relevance and effectiveness.
“Retargeting ads run indefinitely with no frequency limit”
The same ad follows a visitor for months without a cap, which starts to feel intrusive rather than helpful.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Tracking pixel setup
Website tracking configured to build audiences based on specific pages visited or actions taken.
Segmented retargeting audiences
Different audiences built for different behaviours, such as product viewers versus cart abandoners.
Relevant ad creative
Ads matched to what the visitor actually looked at, not a single generic message for everyone.
Frequency management
A sensible cap on how often the same person sees the ad, to avoid it becoming intrusive.
Performance report
Conversions from retargeted visitors compared to cost, alongside your other paid channels.
How the result is measured
- Conversion rate of retargeted visitors versus new visitors
- Cart abandonment recovery rate
- Cost per conversion through retargeting
- Ad frequency per visitor
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses with meaningful website traffic that does not convert on the first visit
- E-commerce businesses with visible cart abandonment
- Companies running Google Ads or Meta advertising who want to capture warm visitors those campaigns bring in
- Considered-purchase businesses where a buyer typically visits more than once before deciding
- Businesses that have never followed up with a visitor after they left the site
Not for
It is not the right fit if.
- Businesses with very low website traffic, since there are too few visitors to build a meaningful retargeting audience
- Companies without any tracking pixel installed on their website
- Businesses uncomfortable with the idea of ads following a visitor across other sites, which is how retargeting technically works
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the retargeting and remarketing work runs
- 1
Understand visitor behaviour
We review what visitors typically do on your site before leaving without converting.
- 2
Audit tracking setup
We check that a tracking pixel is correctly installed and capturing the right actions.
- 3
Build segmented audiences
Retargeting audiences are built around specific behaviours rather than all visitors treated the same.
- 4
Launch relevant campaigns
Ads are matched to each audience segment and launched with a sensible frequency cap.
- 5
Measure and optimise
We track conversion rates by segment and adjust creative and targeting accordingly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need existing website traffic for this to work?
Is this the same as Google Ads or Meta advertising?
How long should retargeting ads follow someone?
How is this priced?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Retargeting and remarketing, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- Premium audience advertising strategyNo platform in India sells you verified income. Everything offered as affluence targeting is inference, and the cheapest filter you own is putting the price in the first frame.
- How to advertise to luxury buyersAdvertising cannot sell a twenty lakh purchase. Its only job is to earn a private appointment, and most luxury campaigns fail because they are still trying to close.
- How retargeting helps convert visitors who did not enquireMost site visitors are not ready to buy on the first visit. Retargeting shows them a useful advertisement again at low cost.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.