Demand generation and marketing campaigns · Marketing
Plan a run of monthly campaigns instead of hoping enquiries just keep arriving.
An ongoing lead generation programme covers the always-on channels. Many businesses also need periodic pushes: a Diwali offer, a wedding-season push, a launch for a new product line. Left unplanned, these get built in a rush whenever someone remembers, with no consistent quality or measurement between them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Demand generation and marketing campaigns is a running calendar of scheduled pushes, each with its own offer, channel and target audience. GullySales builds and runs this calendar, and checks every campaign and the calendar as a whole in the report against the baseline.
We build a rolling calendar of campaigns, each with a clear objective and enough lead time to prepare properly, rather than a single campaign strategy exercise done once. This service is about the recurring cadence of campaigns as a programme, not any one campaign in isolation.
Each individual campaign still gets a proper plan, but the value here is in the calendar. Knowing what runs in which month lets campaigns build on each other, instead of competing for the same attention in the same week.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Campaigns are planned a week before they need to launch”
Without a calendar, each campaign is a scramble, built under time pressure with no room to prepare the landing page or creative properly.
“Two campaigns compete for the same attention in the same week”
A festival offer and a product launch are announced days apart because nobody planned them against a shared calendar.
“There is no way to compare this month's campaign to last month's”
Each campaign is reported separately with different measures, so nobody can say whether the programme as a whole is improving.
“A quiet month happens because nobody scheduled anything”
Enquiries drop off in a month with no planned campaign, simply because nothing was on the calendar to fill it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Rolling campaign calendar
A schedule of campaigns for the coming quarter, each with a working title, objective and lead time.
Individual campaign plans
Each calendar entry expanded into its own brief: the offer, the channel mix (WhatsApp broadcast, Google Ads, in-store display) and the landing page, before it launches.
Cross-campaign comparison
Results from each campaign measured on a common basis, so month on month performance can be compared fairly.
Seasonal and festival mapping
Key dates relevant to your business marked in advance, so campaigns are planned around them rather than reacted to.
Calendar checked against the baseline
A check-in in the report against the baseline, adjusting the coming calendar based on what has worked.
How the result is measured
- Campaigns launched on schedule against the calendar
- Enquiries generated per campaign, compared month on month
- Lead time achieved before each campaign's launch
- Months with no active campaign
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- A furniture showroom that wants Diwali, wedding season and year-end clearance planned months ahead, not decided in the final week
- Retailers, hospitality and consumer businesses with a natural calendar of festivals and seasons to plan around
- Companies whose campaigns are currently created in a rush a week before they need to launch
- Owners who want to compare campaign performance across months to see what is actually improving
- Businesses that have run individual campaigns before but never a connected calendar of them
Not for
It is not the right fit if.
- Businesses running a single, one-time campaign with no intention of repeating the cadence
- Companies without the product range or offers to fill more than one campaign a quarter
- Anyone wanting each campaign built independently with no shared calendar or comparison
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand your calendar
We map the festivals, seasons and business events relevant to your customers over the coming year.
- 2
Audit past campaigns
We review what has been run before, what worked, and what was rushed or skipped.
- 3
Build the campaign calendar
A rolling quarter of campaigns is scheduled with enough lead time for each to be built properly.
- 4
Implement each campaign
Every scheduled campaign is planned, launched and tracked individually against the shared calendar.
- 5
Measure and refresh the calendar
Results are compared across campaigns and the next quarter's calendar is adjusted accordingly.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from campaign strategy and management?
How far ahead is the calendar planned?
Can this fit around campaigns we already have planned?
What does GullySales charge for this?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Demand generation and marketing campaigns, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.