Demand generation and marketing campaigns · Marketing
Plan campaigns with a purpose and an end date instead of hoping enquiries keep arriving.
An ongoing lead generation programme covers the always-on channels. Many businesses also need periodic pushes: a Diwali offer, a wedding-season push, a launch for a new product line. Left unplanned, these get built in a rush whenever someone remembers, with no consistent quality or measurement between them.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Demand generation and marketing campaigns is a running calendar of scheduled pushes, each with its own offer, channel and target audience. GullySales builds and runs this calendar, and checks every campaign and the calendar as a whole in the report against the baseline.
We build a rolling calendar of campaigns, each with a clear objective and enough lead time to prepare properly, rather than a single campaign strategy exercise done once. This service is about the recurring cadence of campaigns as a programme, not any one campaign in isolation.
Each individual campaign still gets a proper plan, but the value here is in the calendar. Knowing what runs in which month lets campaigns build on each other, instead of competing for the same attention in the same week.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Campaigns are planned a week before they need to launch”
Without a calendar, each campaign is a scramble, built under time pressure with no room to prepare the landing page or creative properly.
“Two campaigns compete for the same attention in the same week”
A festival offer and a product launch are announced days apart because nobody planned them against a shared calendar.
“There is no way to compare this month's campaign to last month's”
Each campaign is reported separately with different measures, so nobody can say whether the programme as a whole is improving.
“A quiet month happens because nobody scheduled anything”
Enquiries drop off in a month with no planned campaign, simply because nothing was on the calendar to fill it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Rolling campaign calendar
A schedule of campaigns for the coming quarter, each with a working title, objective and lead time.
Individual campaign plans
Each calendar entry expanded into its own brief: the offer, the channel mix (WhatsApp broadcast, Google Ads, in-store display) and the landing page, before it launches.
Cross-campaign comparison
Results from each campaign measured on a common basis, so month on month performance can be compared fairly.
Seasonal and festival mapping
Key dates relevant to your business marked in advance, so campaigns are planned around them rather than reacted to.
Calendar checked against the baseline
A check-in in the report against the baseline, adjusting the coming calendar based on what has worked.
How the result is measured
- Campaigns launched on schedule against the calendar
- Enquiries generated per campaign, compared month on month
- Lead time achieved before each campaign's launch
- Months with no active campaign
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- A furniture showroom that wants Diwali, wedding season and year-end clearance planned months ahead, not decided in the final week
- Retailers, hospitality and consumer businesses with a natural calendar of festivals and seasons to plan around
- Companies whose campaigns are currently created in a rush a week before they need to launch
- Owners who want to compare campaign performance across months to see what is actually improving
- Businesses that have run individual campaigns before but never a connected calendar of them
Not for
It is not the right fit if.
- Businesses running a single, one-time campaign with no intention of repeating the cadence
- Companies without the product range or offers to fill more than one campaign a quarter
- Anyone wanting each campaign built independently with no shared calendar or comparison
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Understand your calendar
We map the festivals, seasons and business events relevant to your customers over the coming year.
- 2
Audit past campaigns
We review what has been run before, what worked, and what was rushed or skipped.
- 3
Build the campaign calendar
A rolling quarter of campaigns is scheduled with enough lead time for each to be built properly.
- 4
Implement each campaign
Every scheduled campaign is planned, launched and tracked individually against the shared calendar.
- 5
Measure and refresh the calendar
Results are compared across campaigns and the next quarter's calendar is adjusted accordingly.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from campaign strategy and management?
How far ahead is the calendar planned?
Can this fit around campaigns we already have planned?
What does GullySales charge for this?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Demand generation and marketing campaigns, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.