Revenue operations, CRM data and AI · Sales
Your CRM has the data, but nobody trusts it enough to use it.
Many CRMs are full of duplicate contacts, stale deals and fields nobody fills in consistently. Once trust in the data breaks, people stop using the system and go back to memory and spreadsheets, which is worse.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Revenue operations, CRM data and AI is the technical work of making your CRM's data clean, connected and useful. It then adds AI tools such as lead scoring and automated follow-up on top of it. GullySales configures this inside your existing CRM, so decisions are based on data your team actually believes.
We clean and structure the data first. Then we add the tools that make it useful, such as scoring that flags a hot lead, automated reminders for follow-up, and reporting that reflects what actually happened. AI is used where it saves time, such as drafting a follow-up message or flagging an enquiry that looks likely to buy, never as a replacement for a rep's judgement.
This runs inside whatever CRM you already have; we do not push a change of platform unless a look at your setup shows the current one genuinely cannot do the job.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The same contact exists under three different names”
Duplicate records mean nobody can see the full history with a customer in one place, and reports double-count the same enquiry.
“Nobody knows which lead to call first”
Every enquiry looks the same in the system, so reps work through them in whatever order they arrived, not by likelihood to buy.
“Follow-up depends on someone remembering”
A promising deal goes quiet because the reminder to call back lived in someone's head, not in the system.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Data cleansing and deduplication
Duplicate and incomplete records merged and corrected, with a process to stop them recurring.
Field and pipeline structure review
Stages and fields checked against how deals actually move, and simplified where they do not.
Lead scoring setup
Enquiries ranked automatically by the signals that have historically predicted a sale.
Automated follow-up reminders
Reminders and simple sequences triggered by CRM activity, so follow-up does not depend on memory.
AI-assisted drafting
Draft follow-up messages and call summaries generated for a rep to review and send, saving admin time.
Governance rules
Ongoing rules for data entry, so the clean-up does not need repeating every year.
How the result is measured
- Duplicate records removed
- Data completeness rate
- Lead response time by score
- Follow-up reminders actioned
- Time saved on manual data entry
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose CRM data is too messy for anyone to trust or use
- Companies wanting lead scoring so reps call the right enquiry first
- Teams that want automated follow-up reminders instead of relying on memory
- Sales leaders who want AI used for genuine time-saving, not as a headline feature
- Businesses that have a CRM but still run parts of the process outside it
Not for
It is not the right fit if.
- Businesses with no CRM at all yet; that needs implementation first
- Teams looking for AI to replace a sales conversation rather than support one
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the CRM
We check data quality, field use and how closely the recorded pipeline matches reality.
- 2
Clean and restructure
Duplicates are merged, fields simplified and the pipeline structure corrected where needed.
- 3
Add scoring and automation
Lead scoring and follow-up reminders are configured based on your actual conversion patterns.
- 4
Introduce AI where it saves time
Drafting and summarising tools added where they remove admin work without replacing judgement.
- 5
Set governance rules
Clear rules for data entry going forward, so the system does not drift back to where it started.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will AI replace our sales reps?
Do we need to change our CRM to do this?
How long does the data clean-up take?
Is our data safe during this work?
How is this different from CRM data cleansing, deduplication and governance?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Revenue operations, CRM data and AI, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.