Revenue operations, CRM data and AI · Sales
Your CRM has the data, but nobody trusts it enough to use it.
Many CRMs are full of duplicate contacts, stale deals and fields nobody fills in consistently. Once trust in the data breaks, people stop using the system and go back to memory and spreadsheets, which is worse.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Revenue operations, CRM data and AI is the technical work of making your CRM's data clean, connected and useful. It then adds AI tools such as lead scoring and automated follow-up on top of it. GullySales configures this inside your existing CRM, so decisions are based on data your team actually believes.
We clean and structure the data first. Then we add the tools that make it useful, such as scoring that flags a hot lead, automated reminders for follow-up, and reporting that reflects what actually happened. AI is used where it saves time, such as drafting a follow-up message or flagging an enquiry that looks likely to buy, never as a replacement for a rep's judgement.
This runs inside whatever CRM you already have; we do not push a change of platform unless the audit shows the current one genuinely cannot do the job.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“The same contact exists under three different names”
Duplicate records mean nobody can see the full history with a customer in one place, and reports double-count the same enquiry.
“Nobody knows which lead to call first”
Every enquiry looks the same in the system, so reps work through them in whatever order they arrived, not by likelihood to buy.
“Follow-up depends on someone remembering”
A promising deal goes quiet because the reminder to call back lived in someone's head, not in the system.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Data cleansing and deduplication
Duplicate and incomplete records merged and corrected, with a process to stop them recurring.
Field and pipeline structure review
Stages and fields checked against how deals actually move, and simplified where they do not.
Lead scoring setup
Enquiries ranked automatically by the signals that have historically predicted a sale.
Automated follow-up reminders
Reminders and simple sequences triggered by CRM activity, so follow-up does not depend on memory.
AI-assisted drafting
Draft follow-up messages and call summaries generated for a rep to review and send, saving admin time.
Governance rules
Ongoing rules for data entry, so the clean-up does not need repeating every year.
How the result is measured
- Duplicate records removed
- Data completeness rate
- Lead response time by score
- Follow-up reminders actioned
- Time saved on manual data entry
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses whose CRM data is too messy for anyone to trust or use
- Companies wanting lead scoring so reps call the right enquiry first
- Teams that want automated follow-up reminders instead of relying on memory
- Sales leaders who want AI used for genuine time-saving, not as a headline feature
- Businesses that have a CRM but still run parts of the process outside it
Not for
It is not the right fit if.
- Businesses with no CRM at all yet; that needs implementation first
- Teams looking for AI to replace a sales conversation rather than support one
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Audit the CRM
We check data quality, field use and how closely the recorded pipeline matches reality.
- 2
Clean and restructure
Duplicates are merged, fields simplified and the pipeline structure corrected where needed.
- 3
Add scoring and automation
Lead scoring and follow-up reminders are configured based on your actual conversion patterns.
- 4
Introduce AI where it saves time
Drafting and summarising tools added where they remove admin work without replacing judgement.
- 5
Set governance rules
Clear rules for data entry going forward, so the system does not drift back to where it started.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will AI replace our sales reps?
Do we need to change our CRM to do this?
How long does the data clean-up take?
Is our data safe during this work?
How is this different from CRM data cleansing, deduplication and governance?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Revenue operations, CRM data and AI, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.