Assam · Locations
Assam's tea buyers still trust the auction, but Guwahati patients search first.
Assam sells to two very different buyers. A tea packer tastes broker samples before he bids at the Guwahati auction. A family in Shillong looking for a Guwahati hospital starts with a search.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
At a glance
In upper Assam, tea and oil buyers deal through auctions, brokers and tenders. Families from across the northeast travel to Guwahati and Silchar for treatment and supplies, and decide by phone before the journey. GullySales works out which of these buyers each business depends on, and builds the reply and follow-up around the language and calendar they buy in.
Upper Assam, from Dibrugarh to Tinsukia and Digboi, is tea and oil country, while Silchar serves the Barak valley, Mizoram and Tripura. Guwahati, in between, is where families from Meghalaya and Arunachal come for a doctor and traders come for stock.
Around Assam
What is made, grown and sold in Assam, and how it is bought.
Guwahati
The commercial and healthcare capital of the northeast, with an oil refinery, wholesale trading, a growing hospital sector and logistics businesses serving the whole region.
Dibrugarh
The centre of Assam's tea industry, with tea estates, processing units and brokers, alongside a long-standing oil and gas industry.
Tinsukia and Digboi
Tea gardens around Doom Dooma, the historic Digboi refinery and oilfield, coal mines at Margherita, and wholesale trade supplying eastern Arunachal.
Silchar
The commercial centre of the Barak valley, trading in tea, bamboo and rubber, and serving southern Assam, Mizoram and Tripura with retail and healthcare.
Sualkuchi and the silk weaving belt
A muga and eri silk weaving town near Guwahati, selling mekhela chadors and stoles through wholesalers, exhibitions and a growing number of direct online orders.
How buyers decide
How buyers in Assam find and choose a business
Assamese carries trust in the Brahmaputra valley, Bengali dominates the Barak valley around Silchar, and Hindi runs through the wholesale trade in Fancy Bazaar and Tinsukia's markets. A business that answers in the buyer's language on the first call is remembered.
Bihu sets the calendar. Rongali Bihu in April brings clothing, gold and gift buying, and Magh Bihu in January brings feasting and family travel. The tea season, from spring to late autumn, decides when estates and their suppliers have money to spend.
Buyers from Meghalaya, Arunachal, Nagaland and Manipur come to Guwahati for treatment, wholesale goods and education, and they plan the trip by phone and WhatsApp. They want certainty before a long road journey: the price, the doctor, the stock.
The problem
Where Assam businesses lose orders.
What we see most often in Assam, in the words owners use on the first call.
“Buyers from other northeastern states call once and then go to Kolkata or Delhi”
A family or trader from the hill states compares Guwahati with the big metros before travelling. An Assam business that does not follow up after the first call loses them to a city further away.
“Tea buyers only know us through the broker”
Most estates sell through brokers at auction and never speak to the packer who buys their tea. When they try direct sales, they have no story, no grades and no sample process a buyer can see.
“Monsoon floods cut the roads and our buyers hear nothing”
Every year floods close roads across the Brahmaputra valley. Suppliers who do not tell buyers about delays lose them to whoever gives a clear dispatch date.
What we do
What we would do for Assam businesses.
Usually in this order, starting with whatever we rank first once we have read your brief.
Search engine optimisation
Pages built for what buyers actually search, so enquiries arrive from search without paying for every click.
Lead response and follow-up
A named person for every enquiry, a reply routine and a follow-up date on each one until it is won or closed, so Assam buyers stop going to whoever replied first.
Local SEO
A Google Business Profile, reviews and location pages set up so the right Assam buyers find you on Maps and call.
CRM implementation and customisation
One record of every enquiry and customer, set up so your team opens it daily and the pipeline is visible.
WhatsApp marketing and automation
Quote follow-ups, reminders and repeat-order messages on the channel Assam customers already use.
Website design and development
A page for each thing you sell, with the call, WhatsApp and quote request one tap away.
Who it is for
This is written for these Assam businesses.
- Food product manufacturers in Assam
- Industrial equipment manufacturers in Assam
- Freight and transport companies in Assam
- Hospitals in Assam
- Retailers in Assam
- Law firms in Assam
- Any Assam business whose buyers search, compare and call before they buy
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs from Bengaluru for Assam businesses.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Working from Bengaluru
- 1
The conversation, by call
No travel needed to find where orders are lost. Last month's enquiries in any format are enough.
- 2
Kick-off in person, when it helps
For sales process, CRM or dealer work, a visit to your premises can help. Whether one is needed is decided with you, and any travel is agreed in advance.
- 3
Day to day on WhatsApp
Questions, approvals and drafts in one thread, and an enquiry record both sides can see.
- 4
Review sessions in person when needed
When the plan changes direction or the team needs training, we come back.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions Assam owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need to market in Assamese?
Our buyers are across the northeast. Can we reach them from Assam?
Is Bihu a good time to run campaigns?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Industries
Industries that cluster in Assam.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.